Performance Marketing Freelance at Self-employed

Ongoing Growth for a B2B SaaS Targeting the US Market - Restructured Google Ads campaigns to improve lead quality, reducing CPL and CPQL by 10–15%. - Increased lead-to-MQL conversion rate from ~40% to nearly 70% (+30pp). - Strengthened pipeline contribution, boosting overall ROI by ~20% QoQ. Multi-Platform Ads for a B2C SaaS, financial sector (Google, Meta, LinkedIn, Pinterest, TikTok, Microsoft Ads) - Managed $500K/month ad spend across six platforms, driving consistent performance gains. - Reduced blended CPA by 15% in six months through cross-channel strategy and creative optimisation. Scaling SaaS Lead Generation (B2B SaaS – software) - Increased paid user signups by 30% while reducing Cost per Conversion by 18.7%. - Improved Google Search Ads conversion rate by 17% through refined audience segmentation and targeting. Fixing Tracking & Optimising Google Ads (B2B SaaS, publishing industry) - Fixed tracking setup and shifted optimisation from signups to activations, improving lead quality. - Doubled Google Ads conversion rate from 1.45% to 4.20% while lowering Cost per Activation. Optimising Paid Campaigns for an E-commerce Brand (Google Ads & Meta) - Increased Google Ads revenue by 40% while maintaining a strong ROAS. - Restructured campaigns to refine audience targeting and cut wasted spend. Thumbnail for Featured in Hootsuite blog about Pinterest Marketing

Senior Online Campaign Manager at Multilogin - B2C SaaS

Managed online campaigns for a B2C SaaS company, significantly increasing user acquisitions through optimized digital strategies, data analysis, and performance tracking.

Digital Marketing Specialist at Zitec - Digital Agency

Developed integrated lead-generation campaigns, improved ROI through performance marketing strategies, and managed multi-channel advertising efforts.