Available to hire
Graphic design and marketing strategies created to help heart-centred businesses, educators, and charities flourish.
I am a dedicated and innovative creative professional with over 28 years of experience as a qualified Graphic Designer. I have spent years honing my marketing expertise across online and offline campaigns, including copywriting for advertisements and emails, as well as thorough proofreading. I maintain high standards and a meticulous eye for detail, consistently delivering high-quality work within tight deadlines. I am a motivated self-starter who can excel independently or contribute effectively within a creative team.
I enjoy shaping campaigns that communicate clearly and creatively, with a hands-on approach to both design and strategy. My experience spans client-facing roles and internal creative teams, and I thrive on turning ideas into compelling visuals and effective marketing assets.
More work samples and reviews can be found on LinkedIn and Instagram.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Freelance Graphic Designer at Purplelily Design
January 1, 2005 - PresentManage projects from start to finish, ensuring delivery on time and within budget while maintaining outstanding quality. Responsibilities include new business development, strategy advice, marketing campaign creation, social media management, copywriting, proofreading, print management and supplier liaison, and administrative tasks. Designed advertising, AGM materials, banner stands and exhibition graphics, book cover design, brochures, corporate literature and reports, emails, flyers, information graphics, leaflets, logos and brand identity, social media campaigns, and websites. Clients in America, Germany, Holland, Spain and Sweden as well as the UK.
Retail Marketing Design Executive at eFlorist
January 1, 2015 - September 11, 2025Conceptualised and executed weekly marketing campaigns for member florists, managing processes from start to finish, including copywriting. Designed advertisements for online and offline use, banners for online and offline use, emails, point-of-sale counter cards and posters, while monitoring campaign effectiveness through analytics. Print management and supplier liaison. Redesigned the reception area to enhance visitor experience.
Graphics Officer (Part-time) at New Forest National Park Authority
January 1, 2014 - September 11, 2025Developed social media, marketing and PR concepts while collaborating with various departments. Print management and supplier liaison. Designed an ancient tree leaflet, a hedgerow leaflet, corporate partnership banners, information graphics for the annual report, corporate folder and several community wildlife reports.
Creative Services Specialist at Friends Life
January 1, 2014 - September 11, 2025Designed financial services marketing materials within brand guidelines for UK and Hong Kong clients. Produced accurate, time-sensitive Auto-Enrolment and Retail Distribution Review literature. Redesigned the annuity application form to be more accessible for end-users.
Graphic Designer (Part-time) at HHC Lewis PR & Advertising
January 1, 2009 - September 11, 2025Designed recruitment advertising for press, leaflets, corporate literature. Clients included Emerson Process Management, Cognis UK and The National Society of Epilepsy.
Studio Co-ordinator (Part-time) at University of Winchester
January 1, 2008 - September 11, 2025Managed small team of designers within the Student Recruitment and Marketing department. Ensured workflow and deadlines, liaised with internal stakeholders, brand guardian, print management, supplier liaison, creative direction for photoshoots. Designed newsletters, graduation literature, advertising and the University of Winchester prospectus.
Graphic Designer at Lawton Communications Group
January 1, 2005 - September 11, 2025Designed recruitment advertising for print, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, visuals for pitches and newsletters. Clients included IBM, NHS, RNLI, Southampton City Council, Wessex Heartbeat, Zurich. Won creative pitches for Brighton & Hove City Council and Celebrity Cruise.
Graphic Designer at Rufus Stone Design/5 Core Group
January 1, 2002 - September 11, 2025Designed point-of-sale, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, magazines and newsletters. Clients included Baxter Healthcare, Donnington Valley Golf Club, Spa & Vineyard, High & Mighty and Honda UK.
Graphic Designer at Kokoro Design Consultants
January 1, 1999 - September 11, 2025Produced marketing campaigns, conceptual designs for pitches and presentations, corporate literature and advertising for print.
Education
GCSEs at Stonehenge School
January 1, 1985 - January 1, 1990A Level Art, Preliminary Course, BTEC ND Graphic Design at Salisbury College of Art
January 1, 1990 - January 1, 1993BA (Hons) Graphic Information Design at Falmouth College of Arts
January 1, 1993 - January 1, 1997Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Government
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