👋 Hi! I'm Sofia Abdel, a passionate illustrator and character designer from Italy. I create cartoon-inspired artwork, expressive characters, and colorful visuals for brands, musicians, and creative projects. With 10+ years of experience in digital illustration and brand storytelling, my goal is to bring emotion, humor, and personality to every piece I design. Whether you need a mascot, album cover, or full illustration set, I’ll craft something unique that fits your story perfectly. ✨ Let’s make your ideas come to life through art!…👋 Hi! I'm Sofia Abdel, a passionate illustrator and character designer from Italy. I create cartoon-inspired artwork, expressive characters, and colorful visuals for brands, musicians, and creative projects. With 10+ years of experience in digital illustration and brand storytelling, my goal is to bring emotion, humor, and personality to every piece I design. Whether you need a mascot, album cover, or full illustration set, I’ll craft something unique that fits your story perfectly. ✨ Let’s make your ideas come to life through art!WWW…
👋 Hi! I'm Sofia Abdel, a passionate illustrator and character designer from Italy. I create cartoon-inspired artwork, expressive characters, and colorful visuals for brands, musicians, and creative projects. With 10+ years of experience in digital illustration and brand storytelling, my goal is to bring emotion, humor, and personality to every piece I design. Whether you need a mascot, album cover, or full illustration set, I’ll craft something unique that fits your story perfectly. ✨ Let’s make your ideas come to life through art!…👋 Hi! I'm Sofia Abdel, a passionate illustrator and character designer from Italy. I create cartoon-inspired artwork, expressive characters, and colorful visuals for brands, musicians, and creative projects. With 10+ years of experience in digital illustration and brand storytelling, my goal is to bring emotion, humor, and personality to every piece I design. Whether you need a mascot, album cover, or full illustration set, I’ll craft something unique that fits your story perfectly. ✨ Let’s make your ideas come to life through art!WWWW…
Available to hire
👋 Hi! I’m Sofia Abdel, a passionate illustrator and character designer from Italy.
I create cartoon-inspired artwork, expressive characters, and colorful visuals for brands, musicians, and creative projects.
With 10+ years of experience in digital illustration and brand storytelling, my goal is to bring emotion, humor, and personality to every piece I design.
Whether you need a mascot, album cover, or full illustration set, I’ll craft something unique that fits your story perfectly.
✨ Let’s make your ideas come to life through art!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Freelance Illustrator & Character Designer at RocketShark_ Artworks
January 16, 2018 - PresentCreating illustrations, cartoon characters, and visual identities for brands, musicians, and digital startups.
Specialized in colorful, expressive art that enhances brand storytelling.
Projects include poster campaigns, mascot design, and social media visuals.
Tools: Adobe Illustrator, Photoshop, and Procreate.
Education
Qualifications
Industry Experience
Other
Avena Beer — Illustrated Label Design for Brewskey Pub
Label illustration for Avena Beer, a craft ale created by Brewskey Pub.
The artwork features a mad scientist brewer experimenting with flavors, hops, and chemistry — a visual metaphor for the creative process behind every handcrafted beer.
The goal was to mix humor, craftsmanship, and visual storytelling in a way that stands out on crowded shelves while communicating the pub’s playful and experimental identity.
I designed the label entirely in Adobe Illustrator, combining expressive linework with vintage textures and a warm oat-based color palette.
The project also included:
• Typography system for brand consistency
• Can and bottle mockups for marketing use
• Vector-ready illustration for print and merch applications
🔗 See more illustration and packaging work on rocketshark.uk
beerlabel packagingdesign illustration branding craftbeer graphicdesign brewery beerlovers labeldesign adobeillustrator artdirection posterart…Label illustration for Avena Beer, a craft ale created by Brewskey Pub.
The artwork features a mad scientist brewer experimenting with flavors, hops, and chemistry — a visual metaphor for the creative process behind every handcrafted beer.
The goal was to mix humor, craftsmanship, and visual storytelling in a way that stands out on crowded shelves while communicating the pub’s playful and experimental identity.
I designed the label entirely in Adobe Illustrator, combining expressive linework with vintage textures and a warm oat-based color palette.
The project also included:
• Typography system for brand consistency
• Can and bottle mockups for marketing use
• Vector-ready illustration for print and merch applications
🔗 See more illustration and packaging work on rocketshark.uk
beerlabel packagingdesign illustration branding craftbeer graphicdesign brewery beerlovers labeldesign adobeillustrator artdirection posterartWW…
Simon Brewery — Ambrée Beer Label & Packaging Design
Full branding and packaging design for Simon Brewery – Ambrée, a craft beer with a bold, premium identity.
I developed a custom illustration of a crowned bear to symbolize strength and tradition, combining hand-drawn textures with a vector-based composition for print precision.
The goal was to merge the raw energy of artisan brewing with a modern, eye-catching layout suitable for cans and bottle labels.
The project included:
• Logo refinement and typography pairing
• Color palette and metallic finish concept
• Realistic 3D mockups for presentation
🔗 See more packaging projects and illustrations on rocketshark.uk
packagingdesign beerlabel branding illustration graphicdesign brandidentity labeldesign mockup beerlovers adobeillustrator artdirection…Full branding and packaging design for Simon Brewery – Ambrée, a craft beer with a bold, premium identity.
I developed a custom illustration of a crowned bear to symbolize strength and tradition, combining hand-drawn textures with a vector-based composition for print precision.
The goal was to merge the raw energy of artisan brewing with a modern, eye-catching layout suitable for cans and bottle labels.
The project included:
• Logo refinement and typography pairing
• Color palette and metallic finish concept
• Realistic 3D mockups for presentation
🔗 See more packaging projects and illustrations on rocketshark.uk
packagingdesign beerlabel branding illustration graphicdesign brandidentity labeldesign mockup beerlovers adobeillustrator artdirectionWW…
ORDINO — Food Delivery App & Hero Illustration
UI/UX and branding project for ORDINO, a modern food delivery app focused on simplicity, speed, and playful design.
The project includes a full mobile interface, brand identity, and a custom hero illustration representing the energy and dynamism of urban delivery.
I developed the interface in Figma, using a clean grid system, bright color palette, and intuitive navigation to enhance the user experience.
The illustration was created in Adobe Illustrator, blending flat shapes and texture brushes for a unique character design.
🔗 See the full project and other app concepts at rocketshark.uk
uiux mobileapp fooddelivery illustration branding graphicdesign figma adobeillustrator appdesign uxdesigner uidesigner digitalart…UI/UX and branding project for ORDINO, a modern food delivery app focused on simplicity, speed, and playful design.
The project includes a full mobile interface, brand identity, and a custom hero illustration representing the energy and dynamism of urban delivery.
I developed the interface in Figma, using a clean grid system, bright color palette, and intuitive navigation to enhance the user experience.
The illustration was created in Adobe Illustrator, blending flat shapes and texture brushes for a unique character design.
🔗 See the full project and other app concepts at rocketshark.uk
uiux mobileapp fooddelivery illustration branding graphicdesign figma adobeillustrator appdesign uxdesigner uidesigner digitalartWW…
Redmi Watch 5 Active — Graffiti Skin
Creative concept for a custom smartwatch skin designed for the Redmi Watch 5 Active.
The idea blends urban graffiti typography with bold color contrasts to create a dynamic and youthful design, reflecting the energy of street art culture.
The layout was built in Adobe Illustrator and finalized for realistic mockup rendering.
🔗 Full project and other smartwatch concepts available at rocketshark.uk
productdesign illustration watchdesign graffitiart branding graphicdesigner adobeillustrator conceptart mockupdesign…Creative concept for a custom smartwatch skin designed for the Redmi Watch 5 Active.
The idea blends urban graffiti typography with bold color contrasts to create a dynamic and youthful design, reflecting the energy of street art culture.
The layout was built in Adobe Illustrator and finalized for realistic mockup rendering.
🔗 Full project and other smartwatch concepts available at rocketshark.uk
productdesign illustration watchdesign graffitiart branding graphicdesigner adobeillustrator conceptart mockupdesignWW…
Orfei Circus — Logo & Poster Rebranding
Complete rebranding project for the historic Orfei Circus.
I redesigned the logo, created a new visual identity, and developed a set of illustrated posters that modernize the brand while keeping its traditional essence.
The project focused on color balance, bold typography, and expressive animal illustrations that represent Orfei’s legacy in a contemporary way.
🔗 Full project and additional visuals available on my website: rocketshark.uk
branding illustration posterdesign logodesign rebranding graphicdesigner artdirection…Complete rebranding project for the historic Orfei Circus.
I redesigned the logo, created a new visual identity, and developed a set of illustrated posters that modernize the brand while keeping its traditional essence.
The project focused on color balance, bold typography, and expressive animal illustrations that represent Orfei’s legacy in a contemporary way.
🔗 Full project and additional visuals available on my website: rocketshark.uk
branding illustration posterdesign logodesign rebranding graphicdesigner artdirectionWW…
Nike Illustration – Concept Sneaker Art
A digital illustration inspired by the iconic energy of Nike sneakers.
This artwork blends street art aesthetics and cartoon-style expression, mixing bold colors and flowing typography.
Created as a personal concept piece to explore composition, character, and motion through modern sneaker culture.
Tools used: Adobe Illustrator, Photoshop, Procreate.
✨ Designed by RocketShark_ Artworks – combining brand storytelling with expressive art.
illustration digitalart nike cartoon conceptart sneakerdesign characterdesign streetart vectorart procreate…A digital illustration inspired by the iconic energy of Nike sneakers.
This artwork blends street art aesthetics and cartoon-style expression, mixing bold colors and flowing typography.
Created as a personal concept piece to explore composition, character, and motion through modern sneaker culture.
Tools used: Adobe Illustrator, Photoshop, Procreate.
✨ Designed by RocketShark_ Artworks – combining brand storytelling with expressive art.
illustration digitalart nike cartoon conceptart sneakerdesign characterdesign streetart vectorart procreateWW…
Live Music Poster Illustrations for “Why Not” Club
A series of three cartoon-style illustrations created for the social communication of a live music club called Why Not.
Each artwork represents a unique character inspired by the atmosphere of the venue — expressive, colorful, and full of energy.
The project mixes digital painting and vector elements, designed for use across social media campaigns and promotional posters.
Tools used: Adobe Illustrator, Photoshop, Procreate.
✨ Art Direction, Illustration, and Character Design by RocketShark_ Artworks.
illustration cartoon characterdesign digitalart posterdesign music branding artdirection vectorart procreate…A series of three cartoon-style illustrations created for the social communication of a live music club called Why Not.
Each artwork represents a unique character inspired by the atmosphere of the venue — expressive, colorful, and full of energy.
The project mixes digital painting and vector elements, designed for use across social media campaigns and promotional posters.
Tools used: Adobe Illustrator, Photoshop, Procreate.
✨ Art Direction, Illustration, and Character Design by RocketShark_ Artworks.
illustration cartoon characterdesign digitalart posterdesign music branding artdirection vectorart procreateWW…
Hire Sofia Abdel today
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