🔗See my work here: _Website not available. Sign in: https://www.twine.net/signup_ I’m Serena! A Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look. My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on. I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire. I've successfully grown social media audiences, crafted multi-platform strategies, and increased engagement through thoughtful content planning and execution. I enjoy tailoring content for platforms like Instagram, TikTok, and Facebook, and I thrive in collaborative and remote environments. Helping communities grow and stay active through strategic promotional plans and insightful analytics is what drives me in my work.

Serena M. Farrell

PRO

🔗See my work here: _Website not available. Sign in: https://www.twine.net/signup_ I’m Serena! A Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look. My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on. I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire. I've successfully grown social media audiences, crafted multi-platform strategies, and increased engagement through thoughtful content planning and execution. I enjoy tailoring content for platforms like Instagram, TikTok, and Facebook, and I thrive in collaborative and remote environments. Helping communities grow and stay active through strategic promotional plans and insightful analytics is what drives me in my work.

Available to hire

🔗See my work here: Website not available. Sign in: https://www.twine.net/signup

I’m Serena! A Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look.

My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on.

I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire.

I’ve successfully grown social media audiences, crafted multi-platform strategies, and increased engagement through thoughtful content planning and execution.

I enjoy tailoring content for platforms like Instagram, TikTok, and Facebook, and I thrive in collaborative and remote environments. Helping communities grow and stay active through strategic promotional plans and insightful analytics is what drives me in my work.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Coordinator at Women Rocking Business
June 30, 2025 - July 13, 2025
Created engaging content, including captions, graphics, and short-form videos tailored for platforms like Instagram, TikTok, and Facebook using prefilmed clips and b-roll. Developed and executed monthly content calendars and promotional plans for multiple Facebook groups aligned with event-driven marketing strategies. Managed a Facebook community of 73,000+ members and bi-monthly challenge groups with 200+ participants, consistently increasing active engagement by 300%. Successfully grew social media audiences from 115,007 to 123,985 across platforms within 13 months.
Social Media & Community Manager at StarterCookie
March 31, 2024 - July 13, 2025
Curated community calendars and content to engage members and foster growth. Managed a startup community of 150+ members with a 70% weekly retention rate through targeted marketing and live discussions. Analyzed engagement trends, mentored accountability groups, and created video resources to support member participation. Mentored participants across five accountability groups, providing tailored support and tracking individual progress. Created video resources and developed content templates for YouTube and community distribution, enhancing member learning and participation.
Social Media Manager at Colette Baron-Reid
October 30, 2023 - July 11, 2025
Led metric compilation and analysis for reporting across social media channels, specializing in YouTube management, content development, and social media monitoring to drive engagement and brand growth. Supported audience management through email newsletter setup and tagging, and monitored social channels for engagement and customer inquiries. Managed the YouTube channel, overseeing description writing, SEO, split testing, tagging, and uploads, achieving a consistent 7% annual growth rate. Developed and executed brand and social media content strategies, including creation, scheduling, promotional brainstorming, and crafting post copy, CTAs, and short-form videos while directing the graphic design team. Increased post engagement by an average of 84%. Facilitated annual Facebook challenge groups of 16,000+ members, fostering active discussions and boosting participation.

Education

Bachelor of Arts in Communication at University of Southern Maine
August 1, 2014 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other