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Digital Marketer with a strong analytical mindset and a Master’s in International Business and Marketing from the University of Birmingham, United Kingdom. My academic foundation equipped me with deep insights into market analysis, target segmentation, go-to-market strategy and product adaptation. Post-graduation, I gained hands-on experience in SEO, marketing campaigns, B2C marketing, Google Ads, and Google Analytics, successfully executing campaigns for major clients like British Telecommunications (BT) and EE during my time at a marketing startup. Later, as an Event Marketer, I spearheaded direct marketing initiatives to enhance brand awareness and donor engagement for prominent charities, including the World Wildlife Fund (WWF) and Birmingham Hospice—honing communication and negotiation skills to effectively convey brand values. Currently at Sectona, a cybersecurity firm, I’ve led B2B-focused digital campaigns across Google Ads and LinkedIn, targeting decision-makers in India, the Middle East, South-East Asia and Europe. I conduct in-depth competitor research to identify positioning gaps and have played a key role in developing a differentiation strategy that strengthens Sectona’s brand presence in a crowded market. My role also includes creating innovative, data-driven content tailored for social media, landing pages, and blogs to engage cybersecurity professionals and generate qualified leads. I hold certifications in Integrated Marketing Optimization (HubSpot Academy) and Google Analytics 4, and I’m actively exploring roles such as Digital Marketing Associate, SEO Analyst, Marketing Coordinator, and Digital Marketing Analyst—especially those with a strong focus on lead generation, content strategy, and performance marketing.…Digital Marketer with a strong analytical mindset and a Master’s in International Business and Marketing from the University of Birmingham, United Kingdom. My academic foundation equipped me with deep insights into market analysis, target segmentation, go-to-market strategy and product adaptation. Post-graduation, I gained hands-on experience in SEO, marketing campaigns, B2C marketing, Google Ads, and Google Analytics, successfully executing campaigns for major clients like British Telecommunications (BT) and EE during my time at a marketing startup. Later, as an Event Marketer, I spearheaded direct marketing initiatives to enhance brand awareness and donor engagement for prominent charities, including the World Wildlife Fund (WWF) and Birmingham Hospice—honing communication and negotiation skills to effectively convey brand values. Currently at Sectona, a cybersecurity firm, I’ve led B2B-focused digital campaigns across Google Ads and LinkedIn, targeting decision-makers in India, the Middle East, South-East Asia and Europe. I conduct in-depth competitor research to identify positioning gaps and have played a key role in developing a differentiation strategy that strengthens Sectona’s brand presence in a crowded market. My role also includes creating innovative, data-driven content tailored for social media, landing pages, and blogs to engage cybersecurity professionals and generate qualified leads. I hold certifications in Integrated Marketing Optimization (HubSpot Academy) and Google Analytics 4, and I’m actively exploring roles such as Digital Marketing Associate, SEO Analyst, Marketing Coordinator, and Digital Marketing Analyst—especially those with a strong focus on lead generation, content strategy, and performance marketing.

Shashwat J Dikshit

Growth Marketer, Marketing Strategist, Social Media Manager, +2

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Digital Marketer with a strong analytical mindset and a Master’s in International Business and Marketing from the University of Birmingham, United Kingdom. My academic foundation equipped me with deep insights into market analysis, target segmentation, go-to-market strategy and product adaptation. Post-graduation, I gained hands-on experience in SEO, marketing campaigns, B2C marketing, Google Ads, and Google Analytics, successfully executing campaigns for major clients like British Telecommunications (BT) and EE during my time at a marketing startup. Later, as an Event Marketer, I spearheaded direct marketing initiatives to enhance brand awareness and donor engagement for prominent charities, including the World Wildlife Fund (WWF) and Birmingham Hospice—honing communication and negotiation skills to effectively convey brand values. Currently at Sectona, a cybersecurity firm, I’ve led B2B-focused digital campaigns across Google Ads and LinkedIn, targeting decision-makers in India, the Middle East, South-East Asia and Europe. I conduct in-depth competitor research to identify positioning gaps and have played a key role in developing a differentiation strategy that strengthens Sectona’s brand presence in a crowded market. My role also includes creating innovative, data-driven content tailored for social media, landing pages, and blogs to engage cybersecurity professionals and generate qualified leads. I hold certifications in Integrated Marketing Optimization (HubSpot Academy) and Google Analytics 4, and I’m actively exploring roles such as Digital Marketing Associate, SEO Analyst, Marketing Coordinator, and Digital Marketing Analyst—especially those with a strong focus on lead generation, content strategy, and performance marketing.…Digital Marketer with a strong analytical mindset and a Master’s in International Business and Marketing from the University of Birmingham, United Kingdom. My academic foundation equipped me with deep insights into market analysis, target segmentation, go-to-market strategy and product adaptation. Post-graduation, I gained hands-on experience in SEO, marketing campaigns, B2C marketing, Google Ads, and Google Analytics, successfully executing campaigns for major clients like British Telecommunications (BT) and EE during my time at a marketing startup. Later, as an Event Marketer, I spearheaded direct marketing initiatives to enhance brand awareness and donor engagement for prominent charities, including the World Wildlife Fund (WWF) and Birmingham Hospice—honing communication and negotiation skills to effectively convey brand values. Currently at Sectona, a cybersecurity firm, I’ve led B2B-focused digital campaigns across Google Ads and LinkedIn, targeting decision-makers in India, the Middle East, South-East Asia and Europe. I conduct in-depth competitor research to identify positioning gaps and have played a key role in developing a differentiation strategy that strengthens Sectona’s brand presence in a crowded market. My role also includes creating innovative, data-driven content tailored for social media, landing pages, and blogs to engage cybersecurity professionals and generate qualified leads. I hold certifications in Integrated Marketing Optimization (HubSpot Academy) and Google Analytics 4, and I’m actively exploring roles such as Digital Marketing Associate, SEO Analyst, Marketing Coordinator, and Digital Marketing Analyst—especially those with a strong focus on lead generation, content strategy, and performance marketing.

Available to hire

Digital Marketer with a strong analytical mindset and a Master’s in International Business and Marketing from the University of Birmingham, United Kingdom.
My academic foundation equipped me with deep insights into market analysis, target segmentation, go-to-market strategy and product adaptation. Post-graduation, I gained hands-on experience in SEO, marketing campaigns, B2C marketing, Google Ads, and Google Analytics, successfully executing campaigns for major clients like British Telecommunications (BT) and EE during my time at a marketing startup.

Later, as an Event Marketer, I spearheaded direct marketing initiatives to enhance brand awareness and donor engagement for prominent charities, including the World Wildlife Fund (WWF) and Birmingham Hospice—honing communication and negotiation skills to effectively convey brand values.

Currently at Sectona, a cybersecurity firm, I’ve led B2B-focused digital campaigns across Google Ads and LinkedIn, targeting decision-makers in India, the Middle East, South-East Asia and Europe. I conduct in-depth competitor research to identify positioning gaps and have played a key role in developing a differentiation strategy that strengthens Sectona’s brand presence in a crowded market. My role also includes creating innovative, data-driven content tailored for social media, landing pages, and blogs to engage cybersecurity professionals and generate qualified leads.

I hold certifications in Integrated Marketing Optimization (HubSpot Academy) and Google Analytics 4, and I’m actively exploring roles such as Digital Marketing Associate, SEO Analyst, Marketing Coordinator, and Digital Marketing Analyst—especially those with a strong focus on lead generation, content strategy, and performance marketing.