Hi! I’m Wilma, I thrive in collaborative environments, turning insights into creative campaigns and measurable outcomes, with a track record of growing audiences and delivering ROI across digital channels.

Hi! I’m Wilma, I thrive in collaborative environments, turning insights into creative campaigns and measurable outcomes, with a track record of growing audiences and delivering ROI across digital channels.

Available to hire

Hi! I’m Wilma,
I thrive in collaborative environments, turning insights into creative campaigns and measurable outcomes, with a track record of growing audiences and delivering ROI across digital channels.

See more

Language

English
Fluent
Swahili
Fluent
German
Beginner
Danish
Beginner

Work Experience

Marketing Manager - Part-Time at NGO – Peace360 Initiative
January 1, 2024 - Present
Led social media campaigns to raise awareness about peace initiatives, significantly increasing campaign visibility across platforms. Designed and executed impactful graphics and multimedia content aligned with the NGO's mission. Trained team members on social media tools and strategies for maximum engagement. Coordinated with cross-functional teams to develop cohesive messaging amplifying the NGO's objectives.
Freelance Social Media Manager/Graphics Designer at Self-employed, Dubai, UAE
January 1, 2024 - July 29, 2025
Planned and executed social media campaigns across platforms, resulting in a 124% increase in engagement and 90% audience growth. Delivered exceptional customer support and managed community interactions. Created visual content with Canva and Capcut, ensuring brand consistency. Led a team of 10 on social media strategies and optimized content calendars. Analyzed metrics providing insights for strategy refinement. Produced engaging UGC content achieving a 15% engagement rate.
E-Commerce Specialist cum Social Media Manager at Luxury Men's Wear Brand
December 31, 2023 - July 29, 2025
Developed targeted social media strategies driving a 40% increase in e-commerce traffic. Enhanced customer satisfaction via professional inquiry handling and recommendations. Created multimedia content aligned with brand's luxury aesthetic, increasing video engagement by 50%. Fostered community engagement, growing followers by 60%. Analyzed campaign performance to ensure high ROI, achieving a 3:1 ROAS. Collaborated with influencers generating substantial content and a 10% sales increase.
Marketing Manager - Part-Time at Peace360 Initiative (NGO)
January 1, 2024 - Present
Led social media campaigns to raise awareness about peace initiatives, significantly increasing campaign visibility across platforms. Designed and executed impactful graphics and multimedia content aligned with the NGO's mission. Trained team members on social media tools and strategies for maximum reach and engagement. Coordinated cross-functional teams to develop cohesive messaging amplifying the NGO's objectives and outreach.
Freelance Social Media Manager / Graphics Designer at Self-employed, Dubai, UAE
January 1, 2024 - August 25, 2025
Strategically planned and executed social media campaigns across Instagram, Facebook, and LinkedIn, boosting engagement rates by 124% and expanding audience reach by 90%. Delivered exceptional customer support by managing client inquiries and community interactions. Designed compelling visual content using Canva and Capcut. Led and trained a team of 10 in social media management strategies. Maintained content calendars and provided data-driven insights to refine client strategies. Produced high-quality UGC video and photo content achieving a 15% engagement average for Blue Nectar's products.
E-Commerce Specialist cum Social Media Manager at Luxury Men's Wear Brand
December 31, 2023 - August 25, 2025
Crafted and implemented targeted social media strategies for Instagram and Facebook, increasing e-commerce website traffic by 40%. Enhanced customer satisfaction through professional inquiry handling and tailored recommendations. Created multimedia promotional content aligned with a luxury aesthetic, leading to a 50% increase in video content engagement. Strengthened community engagement and increased brand followers by 60% within one year. Analyzed campaign performance data to optimize strategies and achieved a 3:1 ROAS on paid campaigns. Collaborated with 3 key male fashion influencers generating over 100 content pieces and a 10% sales increase.
Marketing Manager (Part-Time) at Peace360 Initiative (NGO)
January 1, 2024 - Present
Led social media campaigns to raise awareness about peace initiatives, increasing campaign visibility across platforms. Created impactful graphics and multimedia content aligned with the NGO’s mission. Trained team members on social media tools and strategies, and coordinated with cross-functional teams to unify messaging and outreach.
Freelance Social Media Manager / Graphic Designer at Self-Employed (Dubai, UAE)
January 1, 2024 - September 30, 2025
Strategically planned and executed social media campaigns across Instagram, Facebook, and LinkedIn, achieving a 124% increase in engagement and a 90% expansion in audience reach. Delivered customer service, designed content with Canva and CapCut, led a team of 10, maintained content calendars, and provided analytics-driven insights to refine strategies. Produced high-quality UGC content for brands.
E-Commerce Specialist cum Social Media Manager at Luxury Men's Wear Brand
January 1, 2023 - September 30, 2025
Crafted targeted social media strategies for Instagram and Facebook, driving a 40% increase in website traffic. Enhanced customer engagement with professional inquiries handling and tailored recommendations. Created multimedia content aligned with the brand’s luxury aesthetic, growing follower base by 60% within one year. Analyzed campaign performance to optimize ROI, achieving a 3:1 ROAS, and launched influencer collaborations contributing to sales growth.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Retail, Software & Internet, Professional Services