ABOUT ME I'm a UX Designer & Strategist with 5 years of experience shaping products to deliver great user experiences for clients. My experience includes work for : - SaaS tools, B2C applications, and internal tools - Sectoral experience across E-commerce, Education, Enterprise, and Tooling - Cross-cultural UX collaboration with teams in Germany, South Africa, the US, Singapore, and the UK. My previous clients include: SAP, ABSA Bank (South Africa), the Stepstone Group (UK), Human Factors International (a leading UX firm in India).…

Swetha Ramaswamy

ABOUT ME I'm a UX Designer & Strategist with 5 years of experience shaping products to deliver great user experiences for clients. My experience includes work for : - SaaS tools, B2C applications, and internal tools - Sectoral experience across E-commerce, Education, Enterprise, and Tooling - Cross-cultural UX collaboration with teams in Germany, South Africa, the US, Singapore, and the UK. My previous clients include: SAP, ABSA Bank (South Africa), the Stepstone Group (UK), Human Factors International (a leading UX firm in India).…

Available to hire

ABOUT ME
I’m a UX Designer & Strategist with 5 years of experience shaping products to deliver great user experiences for clients. My experience includes work for :

  • SaaS tools, B2C applications, and internal tools
  • Sectoral experience across E-commerce, Education, Enterprise, and Tooling
  • Cross-cultural UX collaboration with teams in Germany, South Africa, the US, Singapore, and the UK.

My previous clients include: SAP, ABSA Bank (South Africa), the Stepstone Group (UK), Human Factors International (a leading UX firm in India).

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Skills

Experience Level

Product Design
Expert
Icon
Expert
UI
Expert

Language

English
Fluent

Work Experience

User Experience Designer at Human Factors International Pvt Ltd
January 14, 2014 - July 7, 2016
Design Research, UX audits and strategy to impact the experience of ECommerce, Hospitality and internal tools. Worked with clients in the US, UK, Singapore and South Africa.
UX Analyst at University of Washington
July 6, 2017 - March 16, 2018
Uncovered key usability issues hindering adoption for the UW research platform (a web application), by conducting 8 remote interviews. Proposed fixes and identified new use cases that helped the product team resolve critical blockers as well as plan resourcing and roadmaps. Set up design processes and standards by bringing stakeholders closer to end users via workshops, design reviews, and usability testing - resulting in continuous product improvement, user satisfaction and stakeholder approvals.
Product Designer at SAP Labs
July 9, 2018 - January 31, 2020
Led design for core enterprise products in the areas of enterprise procurement, data security, and CRM. Launched several features that established new design standards, unlocked new streams of revenue, and defined innovative product functionality commercialised across 10+ lines of business.
Freelance Product Designer at Independent Design Consultant
August 8, 2021 - Present
Leveraged user research & UX design to create user-centred product experiences for global clients, including: ABSA Bank via The Immersion Group (South African UX agency): Internal tools UX Owned design from ideation to delivery for an internal data management tool at ABSA Bank - that significantly improved data quality, processing overheads & reporting. Uncovered business, technical requirements and user needs via workshops and interviews, improved core user journeys by mapping inefficiencies, prototyped new flows and collaborated with development to assess feasibility and oversee build. The solution received strong approvals from key internal advocates & senior management at ABSA bank. TotalJobs Group UK: Mobile & web UX Proposed strategies to improve user loyalty and brand recognition for the Stepstone job platform, by way of UI, copy and service improvements. Defined opportunities to support job seekers in their Collaborated with product & research to review analytics & finding opportunities to support job seekers better.

Education

Master of Science at University of Washington
September 16, 2016 - March 16, 2018
Master of Design, Information & Interface Design at National Institute of Design
June 9, 2011 - December 23, 2013
Bachelor of engineering at SGSITS
December 18, 2006 - April 22, 2010

Qualifications

Certified Usability Analyst
July 17, 2025 - July 17, 2025

Industry Experience

Software & Internet, Professional Services
    uniE621 Usability audit and recommendations for a web based internal tool
    The University of Washington wanted to explore how digital platforms could enable free sharing of research data across departments, and break data siloes. The university wanted data operability, the ability to give researchers ownership over their data and an internally accessible data platform. I conducted a UX audit, discovered missed opportunities within the UI, mapped user flows, and recommended design optimizations - keeping in mind current and long term priorities. The suggestions helped the tem resolve major usability and accessibility blockers, and define a roadmap for the future of the platform.…
    uniE621 Data Policy Creator : SaaS web application
    The Data Policy creator is a core feature within a SaaS web application that helps enterprise security officers define rules to guard sensitive data across geographic & role based boundaries. I redesigned the experience of creating policies to untangle complex flows, consolidate data fields and define consistent interaction and visual design patterns. The design optimised the process by decreasing errors and improving time to completion by 30%, and received positive approvals from key enterprise customers, who had previously hesitated to sign up for early trials.…
    paper Data Policy Creator (Web Application)

    The Data Policy creator is a core feature within a SaaS web application that helps enterprise security officers define rules to guard sensitive data across geographic & role based boundaries. I redesigned the experience of creating policies to untangle complex flows, consolidate data fields and define consistent interaction and visual design patterns. The design optimised the process by decreasing errors and improving time to completion by 30%, and received positive approvals from key enterprise customers, who had previously hesitated to sign up for early trials.

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