Performance Marketing Manager & Performance Marketing Analyst at PROS

• Lead full funnel paid media strategy and execution across Google Ads, Microsoft Ads, Meta, SA360, and LinkedIn, managing $2M+ annual budgets. Run structured A/B tests across ad copy, creatives, and landing pages — achieving +114% ROAS uplift and +178% revenue growth through continuous experimentation and smart bidding optimization. • Direct multi-channel paid media programs (Search, Display, Video, PMax), leveraging audience segmentation and persona-based targeting to improve conversion rates (+5% YoY), funnel efficiency, and customer lifetime value. • Cultivate strategic relationships with Google and Microsoft, securing early access to betas, insights, and platform intelligence to guide forward-looking campaign strategies and performance innovation. • Collaborate cross-functionally with Product, Analytics, and Customer Success teams to align paid media initiatives with commercial OKRs, identify upsell opportunities, and deliver scalable dynamic pricing and automation solutions. • Lead structured A/B and multivariate tests across creatives, audiences, and bidding strategies, and channels, identifying performance drivers and building reusable experimentation frameworks. • Lead and mentor a regional team of 4 analysts, driving performance through structured training, personalized coaching, and reviews that strengthen team expertise, efficiency, and client retention. • Designed Tableau and Looker Studio dashboards integrating SEM, IBE (FareNet), and Load Factor data to translate performance into meaningful visualizations and insights, enabling stakeholders to holistically interpret trends and make data-driven decisions for smarter bid, budget, and revenue optimization. • Standardize SOPs, campaign documentation, and workflow templates, improving consistency and onboarding efficiency across global accounts. • Coordinate sprint planning and roadmap execution in Jira and Confluence across sales, analytics, and design teams.

Project Manager/Data Scientist at 1Mentor, Inc.

Planned, organized, and supervised the software development process. Set milestones for continuous development and improvement of the software product. Utilized product development methodologies for prototyping and customer testing. Assessed the results of the machine learning models, cleaned and labeled entities within the dataset.

Production Area Assistant at Smart Roto Molding S.A. (Water Supply Group)

Decreased the number of reworks by 45% in the sewage treatment tank assembly line through the implementation of DMAIC and other quality control tools. Determined the optimized level of inventory (Q) and the reorder point (R) through a Continuous Review Inventory Model.

Performance Marketing Manager at EveryMundo

Lead full funnel paid media strategy and execution across Google Ads, Microsoft Ads, Meta, SA360, and LinkedIn, managing $2M+ annual budgets. Run structured A/B tests across ad copy, creatives, and landing pages — achieving +114% ROAS uplift and +178% revenue growth. Direct multi-channel paid media programs (Search, Display, Video, PMax), leveraging audience segmentation and persona-based targeting to improve conversion rates, funnel efficiency, and customer lifetime value. Collaborate cross-functionally with Product, Analytics, and Customer Success to align paid media initiatives with commercial OKRs. Lead structured experimentation and performance insights, and mentor a regional team of 4 analysts. Designed Tableau and Looker Studio dashboards translating performance data into actionable insights.

Performance Marketing Analyst at EveryMundo

Extended responsibilities around data storytelling, performance optimization, and insights generation to drive growth across paid media programs.