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Hi, I’m Anna Harutyunyan, a Swiss-based marketing professional specializing in social media strategy, content creation, and brand storytelling. Since June 2025 I have founded hayra.lab in Geneva, a B2B specialized social media management agency, and I also worked as Marketing Assistant at BGS Promotion SARL. I design content strategies for Instagram, Facebook, and LinkedIn, craft templates and visual identities, manage sponsored campaigns, and support client reporting and optimization. I enjoy turning data into creative, effective campaigns and collaborating with teams to help brands grow across platforms. I also volunteer with Asian Ambassadors’ Wives Association (AAWAG) and contribute to UN Bazaar events.…Hi, I’m Anna Harutyunyan, a Swiss-based marketing professional specializing in social media strategy, content creation, and brand storytelling. Since June 2025 I have founded hayra.lab in Geneva, a B2B specialized social media management agency, and I also worked as Marketing Assistant at BGS Promotion SARL. I design content strategies for Instagram, Facebook, and LinkedIn, craft templates and visual identities, manage sponsored campaigns, and support client reporting and optimization. I enjoy turning data into creative, effective campaigns and collaborating with teams to help brands grow across platforms. I also volunteer with Asian Ambassadors’ Wives Association (AAWAG) and contribute to UN Bazaar events.

Anna Harutyunyan

Marketing Strategist, Content Creator, Social Media Manager, +4

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Hi, I’m Anna Harutyunyan, a Swiss-based marketing professional specializing in social media strategy, content creation, and brand storytelling. Since June 2025 I have founded hayra.lab in Geneva, a B2B specialized social media management agency, and I also worked as Marketing Assistant at BGS Promotion SARL. I design content strategies for Instagram, Facebook, and LinkedIn, craft templates and visual identities, manage sponsored campaigns, and support client reporting and optimization. I enjoy turning data into creative, effective campaigns and collaborating with teams to help brands grow across platforms. I also volunteer with Asian Ambassadors’ Wives Association (AAWAG) and contribute to UN Bazaar events.…Hi, I’m Anna Harutyunyan, a Swiss-based marketing professional specializing in social media strategy, content creation, and brand storytelling. Since June 2025 I have founded hayra.lab in Geneva, a B2B specialized social media management agency, and I also worked as Marketing Assistant at BGS Promotion SARL. I design content strategies for Instagram, Facebook, and LinkedIn, craft templates and visual identities, manage sponsored campaigns, and support client reporting and optimization. I enjoy turning data into creative, effective campaigns and collaborating with teams to help brands grow across platforms. I also volunteer with Asian Ambassadors’ Wives Association (AAWAG) and contribute to UN Bazaar events.

Available to hire

Hi, I’m Anna Harutyunyan, a Swiss-based marketing professional specializing in social media strategy, content creation, and brand storytelling.

Since June 2025 I have founded hayra.lab in Geneva, a B2B specialized social media management agency, and I also worked as Marketing Assistant at BGS Promotion SARL. I design content strategies for Instagram, Facebook, and LinkedIn, craft templates and visual identities, manage sponsored campaigns, and support client reporting and optimization.

I enjoy turning data into creative, effective campaigns and collaborating with teams to help brands grow across platforms. I also volunteer with Asian Ambassadors’ Wives Association (AAWAG) and contribute to UN Bazaar events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Armenian

Fluent

French

Fluent

English

Fluent

Russian

Beginner

German

Advanced

Work Experience

Chargée de marketing & communication digitale at MEANING

April 1, 2025 - October 23, 2025

Élaboration d’une stratégie de communication digitale globale et alignée avec les valeurs de la marque; création d’une identité visuelle (logo, palette, typographies); animation des réseaux sociaux (Instagram, Facebook, LinkedIn & TikTok); création de contenus inspirants (vidéos bien-être, carrousels, stories); planification des contenus via calendriers éditoriaux

Community Manager at Olympique Genève Basketball Club (OGBC)

May 1, 2025 - October 23, 2025

Animation des réseaux sociaux : Reels, stories, carrousels; couverture d’événements (OG GAMES); création de vidéos et montage via CapCut; coordination avec photographes, joueurs, sponsors et comité; communication interne avec les membres du club; contribution à la stratégie de visibilité du club

Assistante marketing junior at BGS Promotion SàRL

May 1, 2024 - October 23, 2025

Création de présentations et visuels sur Canva Pro; Organisation de réunions & gestion de contenus pour les réseaux; Réalisation de sondages & d’études de marché

Founder , Social Media Manager at HAYRA.LAB

June 1, 2025 - Present

Creation and management of a B2B specialized Social Media Management agency; development of content strategies (Instagram, Facebook, LinkedIn) tailored to each client; design of templates, visual identity, and storytelling; management of sponsored campaigns (Meta Ads) and performance tracking; client relations: support, reporting, and continuous optimization.

Marketing Assistant at BGS PROMOTION SARL

June 1, 2023 - Present

Social media content management; conducting surveys and market research; meeting organization and preparation of minutes; creation of presentations and visuals.