@EstadoDeRuido is an independent clothing brand that contacted me to launch their social media channels. While the owner had a lot of photographic material, there was no video shoot that would help us showcase the collection on reels.

By taking the fashion shoot raws, I put together short reels for different garments that showed a 360º view in a ‘stop-motion’ style while following the brand’s analogue and retro aesthetic.

SeaTheFuture was a fundraising platform dedicated to supporting ocean conservation projects. Based in Lisbon, Portugal, the company aimed to bridge the gap between established NGOs and donors eager to support local, trustworthy missions. As a fully digital brand built on trust and storytelling, maintaining a strong social media presence was essential.

To design a social media strategy that not only attracted potential donors but also built an engaged community: one that truly cared about the ocean and trusted our mission.

After extensive market and competitor research, I developed a one-year content strategy built around three key pillars:

Project Storytelling: Showcasing each NGO’s mission, challenges, and milestones through engaging, heartfelt stories — inviting our audience to become part of their journey by supporting their work.

Brand Values: Consistently reminding our community that transparency was at the heart of everything we did. Every project we endorsed was carefully vetted by scientists, ensuring trustworthiness and genuine impact.

Ocean Knowledge: Positioning SeaTheFuture as a reliable, approachable source of ocean expertise by sharing accessible, educational content curated with the help of our conservation team.

Working closely with the production and conservation teams, I led the creation of a three-posts-per-week strategy that blended these pillars using a tone and visual style our audience connected with.

In parallel, I collaborated with the operations team to develop comprehensive FAQ documents, helping the Community Management team confidently address questions about our business model, endorsed projects, and internal processes.

THE RESULTS:
SeaTheFuture officially launched in January 2023 with cohesive branding and a well-rounded content plan. By focusing primarily on video content, we achieved an average of 150K organic views per video and grew our online community to 10K followers within our first year in the fundraising market.

This strong social media presence also paved the way for a successful Paid Media & Email Marketing growth strategy during our second year of operations, which you can read more about here.

To hype up the launch of the new season, Netflix wanted a very content-heavy strategy to stay on top of the fans’ minds and lean into the fan theories and conspiracies about what was to come.

After a full immersion into the show, I planned out a content strategy that turned the social channels into more than just content placements for trailers. Instead, my strategy turned those channels into message boards, full of speculation.

Partnering up with creative and production teams, we crafted content that gave way to conversations among fans, giving them just enough to get them going and dominate the conversation in the weeks prior ro the launch.

I also opted for heavy Real Time content, such as Pride month and International Orgasm day, both topics which heavily resonate with the show’s plot lines.

Watching the community closely on a daily basis, I was able to shift content strategies in real time, to craft even more content in response to their theories and feedback.

RESULTS:
· +3M organic impressions within the first week.
· Average engagement rate of 15% per post.
· Video retention of 75% on average.

To promote the short movie launched by Vodafone showcasing the brand’s signal coverage, the company needed a social-first campaign: one that felt native to each platform and optimized for their specific formats, behaviors, and audiences.

Working closely with the creative and production teams, I designed the content strategy and social media rollout plan from the ground up.

Together, we developed a script and production plan that ensured all social assets could be filmed simultaneously with the main shoot — making the most of the production time and maintaining creative consistency across all formats.

This approach allowed us to deliver platform-native content that was perfectly adapted in both format and length for each channel.

To amplify the launch, I also led the design of an organic and paid teaser campaign, which not only built anticipation for the short film but also served as the foundation for audience curation throughout the rest of the activation.

RESULTS:
· +1M views in the first 48H
· Average engagement rate of 13% across all assets