Hi, I’m Bruno Ampezzan. I’m an EU citizen with the right to work in the UK and I’m a Full Stack Digital Media Specialist focusing on Paid Search, Paid Social and Programmatic, with a strong interest in UX, the consumer journey and AI. I love fintech startups and entrepreneurial environments. I’m also a very amateur football player, a synthwave listener with a passion for strategy in PC gaming, and I enjoy collaborating across cross-functional teams to drive growth.…

Bruno Ampezzan

Hi, I’m Bruno Ampezzan. I’m an EU citizen with the right to work in the UK and I’m a Full Stack Digital Media Specialist focusing on Paid Search, Paid Social and Programmatic, with a strong interest in UX, the consumer journey and AI. I love fintech startups and entrepreneurial environments. I’m also a very amateur football player, a synthwave listener with a passion for strategy in PC gaming, and I enjoy collaborating across cross-functional teams to drive growth.…

Available to hire

Hi, I’m Bruno Ampezzan. I’m an EU citizen with the right to work in the UK and I’m a Full Stack Digital Media Specialist focusing on Paid Search, Paid Social and Programmatic, with a strong interest in UX, the consumer journey and AI.

I love fintech startups and entrepreneurial environments. I’m also a very amateur football player, a synthwave listener with a passion for strategy in PC gaming, and I enjoy collaborating across cross-functional teams to drive growth.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Bidbable Media Specialist at Thirty Three
April 1, 2021 - Present
Lead strategy and hands-on deployment, optimization, and reporting on paid media campaigns for major clients including McDonald's, Specsavers, Royal Mail, DNV, Rolls-Royce, and Jaguar Land Rover. Collaborated with internal stakeholders and digital agencies for Paid Social expansion. Managed compliance processes and internal system training with agencies. Utilized DV360, Campaign Manager 360, Power BI, Bannerwise, and Jira for campaign management. Responsible for Paid Search, Paid Social, and Programmatic full campaign cycles.
Angel Investor / Smart Money - Digital Marketing mentoring at Pet Anjo / easyQasa / trakto
December 1, 2015 - Present
Invested in startups and provided smart money advice on Paid Media, Growth, and Digital Marketing in general via the ACE Startup Accelerator. Provided mentoring on digital marketing strategies for multiple B2C marketplaces, SaaS, design, venture capital, fintech, investing, and trading.
Senior Display Manager (Contractor) at Gain Capital
May 1, 2021 - August 5, 2025
Managed programmatic operations for Forex.com US & Canada, including video and display advertising. Handled day-to-day tasks such as budget control, pacing, optimizations, and media plans. Utilized LinkedIn Ads and Facebook Ads. Assisted with Christmas campaigns and Business As Usual campaigns at Sainsbury's including Smart Shop App campaigns. Collaborated on campaigns for Sainsbury's Bank, Financial Times, and Nando’s.
Bidbable Media Manager (Contractor) at Total Media
April 1, 2021 - August 5, 2025
Managed Paid Social operations for Bayer-Germany, Epson Europe on LinkedIn Ads, and Investec on Facebook Ads.
Media Activation Manager (Contractor) at Essence Global
February 1, 2021 - August 5, 2025
Managed daily operations for Sainsbury’s Programmatic (Video + Display) account.
Bidbable Media Manager at Tomorrow TT
December 1, 2019 - August 5, 2025
Managed PPC and Display campaigns for clients such as Amazon Jobs, Greenpeace, Boux Avenue, and 188Bet using tools like Trello, SEMrush, and Keyword Planner.
PPC Manager at Vectone
July 1, 2017 - August 5, 2025
Responsible for new client acquisition through online SIM card purchases across UK, Sweden, Austria, Netherlands, Denmark, Portugal, and Serbia. Acted as bridge between company and agency Mirum (WPP Group). Led client onboarding via paid media (programmatic) to drive cross-selling of other products. Managed daily calls and meetings with digital agency. Collaborated with DBM (Database Marketing) team to capture and analyze client data. Conducted product immersions and trained junior staff.
Digital Marketing at Porto Seguro
August 1, 2016 - August 5, 2025
Invited to set up a Performance Media War Room based on a benchmarking of a previous Itaú Bank case.
Digital Performance Manager at dp6
December 1, 2014 - August 5, 2025
Digital performance media consultant for Itaú (largest private bank in Brazil). Led digital media strategy for credit cards and insurance across PPC, GDN, Facebook Ads, Ignition One, Criteo, and DBM. Oversaw Adobe Media Optimizer and Audience Manager implementation. Embedded in Itaú's War Room driving 300% budget growth and 1M+ new credit card accounts in 11 months. Scaled teams from 2 to 8+. Coordinated daily performance tracking, agile task planning, supplier evaluation, budget audits, reporting, and cross-functional collaboration with Google, Facebook, and Adobe. Managed global PPC/Display transitions and operations for Philips Brazil, LATAM Airlines, and Volkswagen Brazil. Boosted revenue by 35% and improved ROAS from 3 to 10 in under 10 months.
Biddable Media Specialist at Thirty Three
April 1, 2021 - Present
Lead strategy and hands-on deployment, optimization and reporting on paid media campaigns for major clients including McDonald's, Specsavers, Royal Mail, DNV, Rolls-Royce, and Jaguar Land Rover. Collaborated with internal stakeholders and digital agency to introduce Paid Social expansion. Handled compliance and internal system training with the agency. Managed Paid Search, Paid Social, and Programmatic full campaign cycle.
Angel Investor / Smart Money - Digital Marketing Mentoring at Pet Anjo / easy Qasa / traktor
December 1, 2015 - Present
Invested on them and provided smart money advice on Paid Media, Growth and Digital Marketing in general via the ACE Startup Accelerator, focusing on B2C, marketplace, design, SaaS, venture capital, fintech, investing, trading and foreign exchange.
Senior Display Manager (Contractor) at Gain Capital
May 1, 2021 - August 5, 2025
Managed programmatic operations for Forex.com US & Canada, including video and display advertising. Handled day-to-day tasks including budget control, pacing, optimizations, media plans, audience targeting, report generation, data extraction, and training sessions for junior staff. Assisted with Christmas campaigns and ongoing Business As Usual at Sainsbury’s including Smart Shop App campaigns. Collaborated on campaigns for Sainsbury’s Bank, Financial Times, and Nando’s.
Biddable Media Manager (Contractor) at Total Media
April 1, 2021 - August 5, 2025
Managed Paid Social operations for Bayer-Germany, Epson Europe on LinkedIn Ads, and Investec on Facebook Ads.
Media Activation Manager (Contractor) at Essence Global
February 1, 2021 - August 5, 2025
Managed daily operations for Sainsbury's Programmatic (video + display) account.
Biddable Media Manager at Tomorrow TT
December 1, 2019 - August 5, 2025
Managed PPC and Display campaigns for clients including Amazon Jobs, Greenpeace, Boux Avenue, and 188Bet. Led a team of 4 members in client acquisition and managed projects involving Custom Audience/Customer Match to promote top-ups. Led key projects analyzing multichannel acquisition using AdServer Sizmek.
PPC Manager at Vectone
July 1, 2017 - August 5, 2025
Responsible for new client acquisition through online SIM card purchases in the UK, Sweden, Austria, Netherlands, Denmark, Portugal, and Serbia. Acted as the bridge between the company and agency Mirum (WPP Group). Led main project focused on client onboarding via paid media (programmatic) to drive cross-selling of other products. Collaborated with bid manager at Kenshoo and worked closely with Data Base Marketing (DBM) team for client data capture and analysis.
Digital Marketing at Porto Seguro
August 1, 2016 - August 5, 2025
Invited to set up a Performance Media War Room based on benchmarking from a previous Itaú Bank case.
Digital Performance Manager at dp6
December 1, 2014 - August 5, 2025
Digital performance media consultant for Itaú, the largest private bank in Brazil. Oversaw digital performance media including PPC, GDN, Facebook Ads, Adobe Media Optimizer, and audience manager implementation, driving 300% budget growth and over 1 million new credit card accounts in 11 months. Scaled teams from 2 to over 8 members. Coordinated daily performance tracking, Agile task planning, budget audits, and cross-functional collaboration with Google, Facebook, and Adobe.
Bidable Media Specialist at Thirty Three
April 1, 2021 - Present
Responsible for strategy and hands-on management of paid media (search and social) for McDonald’s, Royal Mail, B&Q, Screwfix, Rolls-Royce and Jaguar Land Rover, among others.
Senior Display Manager (Contractor) at Gain Capital
May 31, 2021 - September 20, 2025
Forex US & Canada programmatic operations (Video + Display); stakeholder management and on-site execution.
Bidable Media Manager (Contractor) at Total Media
April 1, 2021 - September 20, 2025
Paid Social for Bayer-Germany (LinkedIn Ads), Epson Europe (LinkedIn Ads) and Investec (Facebook Ads); budget control, pacing, optimisations, data extraction and reporting.
Media Activation Manager (Contractor) at Essence Global / WPP Group
February 28, 2021 - September 20, 2025
Programmatic (Video + Display) daily operations for Sainsbury’s; onboarding of new products into paid media; cross-functional liaising with the agency; budget control and optimization; playbooks and reporting.
Bidable Media Manager (Contractor) at Thirty Three / Capital Group
September 30, 2020 - September 20, 2025
Paid Social focus for Bayer-Germany and Epson Europe; day-to-day budget control, pacing, optimisations, data extraction and client-facing reporting.
Digital Marketing Manager at Porto Seguro
August 31, 2016 - September 20, 2025
Led paid media programs for a major Brazilian insurance client; cross-channel strategy, onboarding to broader marketing products and agency collaboration.
Digital Performance Manager at DP6
December 31, 2014 - September 20, 2025
Programmatic and display operations for banking/credit accounts; implementation of AdTech platforms and cross-channel optimization.
PPC / Display Manager at Vectone Mobile
July 31, 2017 - September 20, 2025
Acquired new clients through SIM card campaigns; onboarding and setup for client accounts across UK, Sweden, Austria, Italy and more.
Strategist and PPC/Display Lead at Tomorrow TTH
December 31, 2019 - September 20, 2025
Strategic and operational PPC/Display across agency clients; new business and cross-sell contributions; supported Christmas campaigns.
Biddable Media Specialist at Thirty Three – Capita Group
April 1, 2021 - Present
Lead strategy and hands-on execution for paid media (Search & Social) across clients including McDonald's, Royal Mail, B&Q, Screwfix, Rolls-Royce, Jaguar Land Rover and BDO.
Senior Display Manager (Contractor) at Gain Capital
May 31, 2021 - September 21, 2025
Forex.com US & Canada Programmatic (Video + Display) operations. Managed internal stakeholders and the digital agency, leading expansion to Paid Social.
Biddable Media Manager (Contractor) at Total Media (Independent Digital Marketing Agency)
April 30, 2021 - September 21, 2025
Focused on Paid Social for Bayer-Germany (LinkedIn Ads), Epson Europe (LinkedIn Ads) and Investec. Day-to-day: budget control and pacing, media plans, data extraction, reporting.
Biddable Media Manager (Contractor) at Thirty Three / Capita Group
September 30, 2020 - September 21, 2025
PPC/Display across multiple clients (EE, McDonald's, Deutsche Bank, Morgan Stanley, BT, National Trust, AXA). Led budget planning and optimization.
Media Activation Manager (Contractor) at Essence Global / WPP Group
February 28, 2021 - September 21, 2025
Bridge between client and agency; cross-sell paid media products; collaborated with Social and Programmatic teams; led data-informed optimisation.
Biddable Media Manager at Thir ty Three / Capita Group
December 31, 2019 - September 21, 2025
PPC/Display across client roster including large Brazil-based and European brands; led strategic and tactical optimization.
PPC/Display Manager at Vectone Mobile
July 31, 2017 - September 21, 2025
Acquisition of new clients via SIM cards; managed a team of 4; onboarding and optimization across UK, Sweden, Austria, Netherlands, Denmark, Portugal and Serbia.
Digital Marketing Manager at Porto Seguro
August 31, 2016 - September 21, 2025
Invited to set up and run a Performance Media War Room; cross-sell products; led data capture with DBM and cross-channel integration; daily calls and reporting.
Digital Performance Manager at DP6
December 31, 2014 - September 21, 2025
Projects/Clients including Itaú Bank; led implementation of Ad Server & programmatic workflows; direct client liaison and agency coordination.
Senior Display Manager (Contractor) at Gain Capital
May 31, 2021 - September 21, 2025
Led end-to-end programmatic acquisition for Forex US & Canada accounts; managed internal stakeholders and the digital agency; expanded paid social to new channels; daily and weekly optimizations across DV360, Campaign Manager 360, The Trade Desk.
Media Manager (Contractor) at Total Media
April 30, 2021 - September 21, 2025
Focused on Paid Social for Bayer Germany, Epson Europe and Investec; daily budget control and pacing; media plans, data extraction, reporting; liaised with publishers and agency partners.
Media Activation Manager (Contractor) at Essence Global / WPP Group
February 28, 2021 - September 21, 2025
Responsible for Sainsbury's account in Programmatic (Video + Display); daily operations; supported Christmas campaigns; collaborated with internal teams and agency partners; contributed to data-driven activation.
PPC / Display Manager at Vectone Mobile
July 31, 2017 - September 21, 2025
Acquisition of new clients through SIM card online; led a team of 4; multi-market campaigns (UK, Sweden, Austria, Netherlands, Denmark, Portugal, Serbia); onboarding and feed optimization.
PPC / Display Manager at Thirty Three / Capita Group
September 30, 2020 - September 21, 2025
Managed Paid Social and Paid Search for agency clients; budget pacing, ad copywriting, long-tail term absorption, and spend control; campaign planning and reporting.
PPC / Display Manager at Tomorow TTH (Digital Marketing Agency)
December 31, 2019 - September 21, 2025
Strategic and operational PPC/Display front for agency clients (e.g., Amazon Jobs UK, Greenpeace, Boux Avenue, 188Bet); multi-channel programmatic buying; team scaling and client onboarding.
Digital Marketing Manager at Porto Seguro
August 31, 2016 - September 21, 2025
Invited to set up a Performance Media War Room as a benchmark for the previous Itaú Bank case; bridging between company and Mirum (WPP). Onboarding and cross-functional collaboration to drive cross-sell.
Digital Performance Manager at DP6
December 31, 2014 - September 21, 2025
Projects with Itaú Bank; led cross-functional execution for programmatic channels; implemented Adobe Media Optimizer and Adobe Audience Manager; scaled budget and delivered key results.
Bidable Media Specialist at Thirty Three
April 1, 2021 - Present
Lead strategy and hands-on execution for paid media in recruitment via search and social for clients including McDonald's, Royal Mail, B&Q, Screwfix, Rolls-Royce, Jaguar Land Rover and BDO. Responsible for planning, bidding, optimization and cross-channel integration; collaborated with internal stakeholders and external agencies to scale performance.
Senior Display Manager (Contractor) at Gain Capital
May 31, 2021 - September 21, 2025
Forex.com US & Canada Programmatic (Video + Display) operations. Managed internal stakeholders and the digital agency, driving efficiency and performance for the client-side program.
Bidable Media Manager (Contractor) at Total Media
April 30, 2021 - September 21, 2025
Focused on Paid Social for Bayer-Germany (LinkedIn Ads), Epson Europe (LinkedIn Ads) and Investec (Facebook). Day-to-day: budget control and pacing, optimizations, media plan financing setup, data extraction, reporting, client-facing; platform integrations and operations.
Media Activation Manager (Contractor) at Essence Global / WPP Group
February 28, 2021 - September 21, 2025
Responsible for Sainsbury's account in Programmatic (Video + Display) daily operations; liaised with internal stakeholders and external agencies; expanded to Paid Social; managed cross-functional stakeholders.
Bidable Media Manager at Tomorrow TTH
December 31, 2019 - September 21, 2025
Strategic and operational fronts in PPC and Display across client roster (Amazon Jobs UK+Europe, Greenpeace, Boux Avenue, 188BET, etc.); main project: multichannel acquisition analysis through Sizmek AdServ; led day-to-day campaign execution and optimization.
PPC / Display Manager at Vectone Mobile
July 31, 2017 - September 21, 2025
Acquisition of new clients through SIM cards online; led a team of 4 people; management of PPC / Display campaigns across markets.
Digital Marketing Manager at Porto Seguro
August 31, 2016 - September 21, 2025
Led cross-sell initiatives for insurance products; war room; budget control and media plan financing; data extraction and reporting; client-facing and cross-channel coordination.
Digital Performance Manager at DP6
December 31, 2014 - September 21, 2025
Projects for Itaú Bank (Brazil’s largest private bank); Digital Performance Media (PPC, Display, Facebook Ads, Ignition One, Criteo, DoubleClick Bid Manager); led the implementation from scratch of Adobe Media Optimizer and Adobe Audience Manager; budget growth and key results including 1M+ new credit card accounts in 11 months.
Community Manager at Crypto Hub
August 31, 2018 - September 21, 2025
Part-time/Remote role responsible for launching and maintaining Crypto Hub across Telegram, Medium, Reddit, GitHub, Twitter, Facebook and listing platforms; produced white papers, press releases and translations.

Education

Master's degree, Management and Digital Marketing 2011-2013 at ESPM
October 9, 2011 - October 9, 2013
Master of Business Administration (MBA) 2012-2014 at ESPM
October 9, 2012 - October 9, 2014
Post Graduate Degree Digital Marketing at Escola Superior de Propaganda e Marketing
January 1, 2011 - January 1, 2013
Graduate Communication at Universidade Regional de Blumenau
January 1, 2002 - January 1, 2007
Post Graduate Degree Digital Marketing at Universidade Regional de Blumenau
January 1, 2011 - January 1, 2013
Graduation Advertisement at Snippets
January 1, 2002 - January 1, 2007
Post Graduate Degree Digital Marketing at Universidade Regional de Blumenau
January 1, 2011 - January 1, 2013
Graduation Advertisement at Snippets
January 1, 2002 - January 1, 2007
Master's Degree in Management and Digital Marketing at ESPM
January 1, 2011 - December 31, 2013
Bachelor's Degree in Advertising at University of Blumenau
January 1, 2002 - December 31, 2007
Certificate in Information Architecture at Jump Education
January 1, 2014 - December 31, 2014
Masters Degree in Management and Digital Marketing at ESPM, São Paulo
January 1, 2011 - January 1, 2013
Bachelor's Degree in Advertising at University of Blumenau
January 1, 2002 - January 1, 2007
Statistics for Business, Medicine and Social Science at Oxford University
January 1, 2019 - January 1, 2019
Affiliate Marketing at Digial Ks
January 1, 2013 - January 1, 2013
Google Analytics at Jump Education
January 1, 2011 - January 1, 2011
Masters Degree in Management and Digital Marketing at ESPM São Paulo
January 1, 2011 - December 31, 2013
Bachelor's Degree in Advertising at University of Blumenau
January 1, 2002 - December 31, 2007
Master's Degree in Management and Digital Marketing at ESPM - Escola Superior de Propaganda e Marketing (SP)
January 1, 2011 - January 1, 2013
Bachelor's Degree in Advertising at Universidade de Blumenau
January 1, 2002 - January 1, 2007
Information Architecture at Jump Education
January 1, 2014 - September 21, 2025
Affiliate Marketing at Digitalks
January 1, 2013 - September 21, 2025
Google Analytics at Jump Education
January 1, 2011 - September 21, 2025
Google AdWords Fundamentals at Google
January 1, 2010 - September 21, 2025
Statistics Methods for Business, Medicine and Social Science at Oxford University
January 1, 2019 - September 21, 2025

Qualifications

Google Ads Search Certification
October 9, 2024 - October 9, 2024
Google Ads Apps Certification
October 9, 2024 - October 9, 2024
AI-Powered Google Ads Shopping Certification
October 9, 2024 - October 9, 2024
Certificate in Information Architecture
January 1, 2014 - December 31, 2014
Google AdWords Fundamentals
January 1, 2010 - January 1, 2010
Affiliate Marketing
January 1, 2013 - December 31, 2013
Google Ads Fundamentals
January 1, 2010 - September 21, 2025
Google Analytics
January 1, 2011 - September 21, 2025
Affiliate Marketing
January 1, 2013 - September 21, 2025
Statistics for Business, Medicine and Social Science
January 1, 2019 - September 21, 2025
Google AdWords Fundamentals
January 11, 2030 - September 21, 2025
Google Analytics
January 1, 2011 - September 21, 2025
Affiliate Marketing
January 1, 2013 - September 21, 2025
Google AdWords Fundamentals
January 1, 2010 - September 21, 2025
Google Analytics
January 1, 2011 - September 21, 2025
Affiliate Marketing
January 1, 2013 - September 21, 2025
Information Architecture
January 1, 2014 - September 21, 2025
Statistics Methods for Business, Medicine and Social Science
January 1, 2019 - September 21, 2025

Industry Experience

Consumer Goods, Financial Services, Retail, Telecommunications, Transportation & Logistics, Computers & Electronics, Professional Services, Travel & Hospitality, Software & Internet, Media & Entertainment, Gaming
    paper Meta Ads | 125% Conversions growth and 41% drop in Cost/Conversion

    This client is a worldwide fast-food brand.
    They needed optimisations in a quick 3-week campaign to improve job applications.

    Finished at a 125% Conversion growth and a 41% drop in Cost/Conversion.

    Optimisations:
    Meta pixel setup audit
    Account structure tweak to Prospect+Retargeting+OwnedAudiences
    Budget set up to Lifetime+Advantage campaign budget
    Targeting tweaked from a lot/broad to less/accurate
    Geotargeted tweaked from Radius to Location
    On Placements Advantage+ placements feature turned ON
    On Ads Copy, added Multiple text options
    Advantage+ creative feature used for Ad Enhancements

    paper Google Ads | 34% Revenue and 149% ROAS growth in 3 months

    This client is an amusement park.
    They needed professional help with their Summer campaigns.
    The briefing was to scale Revenue and keep profitability.
    I managed not just to keep profitability but also increase it. :)

    Actions at strategy and hands-on levels:
    1-Conversions tracking setup audit;
    2-Shared budget and Portfolio Bid Strategy features combined;
    3-Tided up Brand, Generic and Competitors campaign;
    4-Geotargeting redone;
    5-Ads Strength moved from Poor to Excellent;
    6-Search Terms absorbed as new Keywords;
    7-New Assets (Extensions) added;
    8-Customer Match (Bid Only on New Customers).

    paper Google Ads | 487% Conversions growth and 66% drop in Cost/Conversion

    This client is from the electronics rental business. They were used to operate the campaigns themselves and needed a more professional approach.

    I started on the project on February/24 and after 7 months on August/24 they asked to stop the campaigns as the demand was so high that they didn’t had the capacity to deliver the products to all the new clients.

    Initial scenario on Jan/24:
    Monthly conversions: 105
    Cost/conversion: £15.59

    Final scenario on Aug/24:
    Monthly conversions: 617
    Cost/conversion: £5.37

    487% Conversion growth and 66% drop in Cost/Conversion in 7 months.