Available to hire
With over 25 years of experience in digital marketing and eCommerce, I am passionate about driving performance for B2B and DTC brands. I specialize in building scalable systems that align technical and creative teams around results that propel businesses forward. My journey has been filled with collaborating with global enterprises and lifestyle brands, leading initiatives that unlock digital scale through integrated marketing strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Work Experience
Enterprise Account Executive at Jola Interactive
January 1, 2025 - PresentLead digital strategy for B2B and DTC brands in the home, furniture, outdoor and lifestyle sectors. Partnered with C-level executives to lead digital transformation efforts, deliver eCommerce platforms, B2B portals, 3D visual tools, and ERP-integrated websites. Translated brand goals into scalable Magento/Shopify solutions and content ecosystems. Clients included Moe’s Home Collection, Uttermost, Hooker Furniture, Sherrill Furniture, Feizy Rugs, Gatco, Hubbardton Forge and more.
Director, Digital Marketing at Kanguru Digital
December 31, 2024 - July 14, 2025Oversaw full agency operations, client strategy, and growth planning. Expanded client portfolio by 20% through strategic pitching and campaign delivery. Increased performance metrics by 30% across SEO, social, and paid channels. Positioned agency as a high-value digital innovation partner for mid-market brands.
Senior Manager, Brand Marketing (Consultant) at Canadian Cancer Society
December 31, 2023 - July 14, 2025Directed national marketing initiatives and brand campaigns. Led cross-agency collaboration across media, creative, and analytics. Delivered campaigns that aligned with brand mission and improved engagement. Streamlined creative workflows and content development for greater efficiency.
Senior Manager, Digital Client Services at AVB Marketing
December 31, 2023 - July 14, 2025Owned digital campaign execution, strategy, and client growth across independent retail clients. Increased lead generation by 40% through analytics-driven roadmaps. Managed onboarding, discovery, and full-scope marketing delivery. Oversaw KPIs, client satisfaction, and high-retention relationships.
Executive Director, Strategy (Contract) at Ogilvy Canada
December 31, 2020 - July 14, 2025Led strategy development for multi-channel campaigns across top-tier clients. Delivered winning RFPs and new business pitches through insight-led planning. Guided teams across research, digital planning, and creative alignment.
Director, Digital Account Services at DAC Group
December 31, 2019 - July 14, 2025Managed digital performance strategy for multi-location brands. Drove 25% lift in client online revenue through SEO, content, and paid search. Reduced delivery timelines by 20% with streamlined workflows. Elevated client satisfaction scores by 30%.
Director, Digital Marketing Strategy at McCann Worldgroup
December 31, 2018 - July 14, 2025Led integrated digital initiatives for Canadian and global clients. Orchestrated CRM, programmatic, social, and eCommerce strategy. Produced award-winning campaigns and high-ROI performance marketing. Served as lead strategist across departments and agency partners.
Director, eCommerce & Digital Marketing at RUDSAK Inc.
December 31, 2016 - July 14, 2025Oversaw P&L, eComm operations, and internal team restructuring. Boosted eCommerce net sales by 40% YoY. Increased gross margin by 13% and EBITDA by 10%. Built in-house creative and digital marketing departments from the ground up.
eCommerce & Digital Marketing Manager at Keurig Dr Pepper
December 31, 2015 - July 14, 2025Led digital growth across DTC, email, and paid media channels. Managed $5M budget and delivered 29% YoY P&L increase. Achieved 300%+ ROI across email and paid acquisition campaigns. Scaled digital operations across global teams.
Senior Manager, Web, Digital & CRM (Contract) at Metro Inc.
December 31, 2012 - July 14, 2025Drove digital transformation across owned channels and loyalty programs. Generated $4M in new digital revenue in year one via monetization model. Oversaw $6M marketing budget and cross-channel CRM campaigns. Delivered 110% lift in ROAS from SEM and retention efforts.
eCommerce & Digital Marketing Manager at Groupe Dynamite (Garage / Dynamite)
December 31, 2011 - July 14, 2025Transformed eCommerce performance across two lifestyle fashion brands. Exceeded sales goals by 156% within first 6 months. Increased conversion rate by 6% and online sales by 13%. Developed end-to-end email, loyalty, and CRM marketing programs.
Digital & CRM Manager at Molson Coors Beverage Company
December 31, 2010 - July 14, 2025Led digital and CRM initiatives across brand portfolios. Built custom email, mobile, and social engagement strategies. Improved customer retention and campaign targeting through advanced analytics. Oversaw digital media, SEO/SEM, and first-party data systems.
Enterprise Account Executive at Jola Interactive
January 1, 2025 - PresentLead digital strategy for B2B and DTC brands in the home, furniture, outdoor and lifestyle sectors. Partner with C-level executives to lead digital transformation efforts, deliver eCommerce platforms, B2B portals, 3D visual tools, and ERP-integrated websites. Translate brand goals into scalable Magento/Shopify solutions and content ecosystems. Clients include Moe’s Home Collection, Uttermost, Hooker Furniture, Sherrill Furniture, Feizy Rugs, Gatco, Hubbardton Forge and more.
Director, Digital Marketing at Kanguru Digital
December 31, 2024 - July 14, 2025Oversaw full agency operations, client strategy, and growth planning. Expanded client portfolio by 20% through strategic pitching and campaign delivery. Increased performance metrics by 30% across SEO, social, and paid channels. Positioned agency as a high-value digital innovation partner for mid-market brands.
Senior Manager, Brand Marketing (Consultant) at Canadian Cancer Society
December 31, 2023 - July 14, 2025Directed national marketing initiatives and brand campaigns. Led cross-agency collaboration across media, creative, and analytics. Delivered campaigns that aligned with brand mission and improved engagement. Streamlined creative workflows and content development for greater efficiency.
Senior Manager, Digital Client Services at AVB Marketing
December 31, 2023 - July 14, 2025Owned digital campaign execution, strategy, and client growth across independent retail clients. Increased lead generation by 40% through analytics-driven roadmaps. Managed onboarding, discovery, and full-scope marketing delivery. Oversaw KPIs, client satisfaction, and high-retention relationships.
Executive Director, Strategy (Contract) at Ogilvy Canada
December 31, 2020 - July 14, 2025Led strategy development for multi-channel campaigns across top-tier clients. Delivered winning RFPs and new business pitches through insight-led planning. Guided teams across research, digital planning, and creative alignment.
Director, Digital Account Services at DAC Group
December 31, 2019 - July 14, 2025Managed digital performance strategy for multi-location brands. Drove 25% lift in client online revenue through SEO, content, and paid search. Reduced delivery timelines by 20% with streamlined workflows. Elevated client satisfaction scores by 30%.
Director, Digital Marketing Strategy at McCann Worldgroup
December 31, 2018 - July 14, 2025Led integrated digital initiatives for Canadian and global clients. Orchestrated CRM, programmatic, social, and eCommerce strategy. Produced award-winning campaigns and high-ROI performance marketing. Served as lead strategist across departments and agency partners.
Director, eCommerce & Digital Marketing at RUDSAK Inc.
December 31, 2016 - July 14, 2025Oversaw P&L, eCommerce operations, and internal team restructuring. Boosted eCommerce net sales by 40% YoY. Increased gross margin by 13% and EBITDA by 10%. Built in-house creative and digital marketing departments from the ground up.
eCommerce & Digital Marketing Manager at Keurig Dr Pepper
December 31, 2015 - July 14, 2025Led digital growth across DTC, email, and paid media channels. Managed $5M budget and delivered 29% YoY P&L increase. Achieved 300%+ ROI across email and paid acquisition campaigns. Scaled digital operations across global teams.
Senior Manager, Web, Digital & CRM (Contract) at Metro Inc.
December 31, 2012 - July 14, 2025Drove digital transformation across owned channels and loyalty programs. Generated $4M in new digital revenue in year one via monetization model. Oversaw $6M marketing budget and cross-channel CRM campaigns. Delivered 110% lift in ROAS from SEM and retention efforts.
eCommerce & Digital Marketing Manager at Groupe Dynamite (Garage / Dynamite)
December 31, 2011 - July 14, 2025Transformed eCommerce performance across two lifestyle fashion brands. Exceeded sales goals by 156% within first 6 months. Increased conversion rate by 6% and online sales by 13%. Developed end-to-end email, loyalty, and CRM marketing programs.
Digital & CRM Manager at Molson Coors Beverage Company
December 31, 2010 - July 14, 2025Led digital and CRM initiatives across brand portfolios. Built custom email, mobile, and social engagement strategies. Improved customer retention and campaign targeting through advanced analytics. Oversaw digital media, SEO/SEM, and first-party data systems.
Enterprise Account Executive at Jola Interactive
January 1, 2025 - November 3, 2025Lead digital strategy for B2B and DTC brands in the home, furniture, outdoor and lifestyle sectors. Partner with C-level executives to lead digital transformation efforts, deliver eCommerce platforms, B2B portals, 3D visual tools, and ERP-integrated websites.
Director, Digital Marketing at Kanguru Digital
January 1, 2024 - January 1, 2024Oversaw full agency operations, client strategy, and growth planning. Expanded client portfolio by 20% through strategic pitching and campaign delivery.
Senior Manager, Brand Marketing (Consultant) at Canadian Cancer Society
January 1, 2023 - January 1, 2023Directed national marketing initiatives and brand campaigns. Led cross-agency collaboration across media, creative, and analytics.
Senior Manager, Digital Client Services at AVB Marketing
January 1, 2023 - January 1, 2023Owned digital campaign execution, strategy, and client growth across independent retail clients. Increased lead generation by 40% through analytics-driven roadmaps.
Executive Director, Strategy (Contract) at Ogilvy Canada
January 1, 2020 - January 1, 2020Led strategy development for multi-channel campaigns across top-tier clients. Delivered winning RFPs and new business pitches through insight-led planning.
Director, Digital Account Services at DAC Group
January 1, 2019 - January 1, 2019Managed digital performance strategy for multi-location brands. Drove 25% lift in client online revenue through SEO, content, and paid search.
Director, Digital Marketing Strategy at McCann Worldgroup
January 1, 2018 - January 1, 2018Led integrated digital initiatives for Canadian and global clients. Orchestrated CRM, programmatic, social, and eCommerce strategy.
Director, eCommerce & Digital Marketing at RUDSAK Inc.
January 1, 2016 - January 1, 2016Oversaw P&L, eComm operations, and internal team restructuring. Boosted eCommerce net sales by 40% YoY.
eCommerce & Digital Marketing Manager at Keurig Dr Pepper
January 1, 2015 - January 1, 2015Led digital growth across DTC, email, and paid media channels. Managed $5M budget and delivered 29% YoY P&L increase.
Senior Manager, Web, Digital & CRM (Contract) at Metro Inc.
January 1, 2012 - January 1, 2012Drove digital transformation across owned channels and loyalty programs. Generated $4M in new digital revenue in year one.
eCommerce & Digital Marketing Manager at Groupe Dynamite (Garage / Dynamite)
January 1, 2011 - January 1, 2011Transformed eCommerce performance across two lifestyle fashion brands. Exceeded sales goals by 156% within first 6 months.
Digital & CRM Manager at Molson Coors Beverage Company
January 1, 2010 - January 1, 2010Led digital and CRM initiatives across brand portfolios. Built custom email, mobile, and social engagement strategies.
Director, Digital Marketing at Kanguru Digital
January 1, 2023 - January 1, 2024Oversaw full agency operations, client strategy, and growth planning, expanding client portfolio and increasing performance metrics across channels.
Senior Manager, Digital Client Services at AVB Marketing
January 1, 2020 - January 1, 2023Owned digital campaign execution, increasing lead generation through analytics-driven roadmaps and high-retention client relationships.
Director, Digital Account Services at DAC Group
January 1, 2018 - January 1, 2019Managed digital performance strategy for multi-location brands, significantly boosting online revenue and client satisfaction scores.
Director, Digital Marketing Strategy at McCann Worldgroup
January 1, 2016 - January 1, 2018Orchestrated integrated digital initiatives for various clients, producing award-winning campaigns and high-ROI marketing efforts.
Director, eCommerce & Digital Marketing at RUDSAK Inc.
January 1, 2015 - January 1, 2016Oversaw eComm operations, boosting net sales and restructuring internal teams to enhance performance.
eCommerce & Digital Marketing Manager at Keurig Dr Pepper
January 1, 2012 - January 1, 2015Led digital growth across various channels, managing a significant budget and achieving impressive ROI across campaigns.
Senior Manager, Web, Digital & CRM (Contract) at Metro Inc.
January 1, 2011 - January 1, 2012Drove digital transformation, generating significant new revenue and delivering high ROAS through strategic campaigns.
eCommerce & Digital Marketing Manager at Groupe Dynamite (Garage / Dynamite)
January 1, 2010 - January 1, 2011Transformed eCommerce performance, exceeding sales goals and increasing conversion rates through strategic marketing programs.
Digital & CRM Manager at Molson Coors Beverage Company
January 1, 2006 - January 1, 2010Led digital and CRM initiatives, improving customer retention and targeting through advanced analytics.
Education
Bachelor of Commerce at Concordia University
January 1, 2002 - December 31, 2008Bachelor of Commerce at Concordia University
January 1, 2002 - December 31, 2008MBA at John Molson School of Business, Concordia University
January 11, 2030 - November 3, 2025Bachelor of Commerce, Marketing at Concordia University
January 1, 2002 - January 1, 2008MBA at John Molson School of Business, Concordia University
January 1, 2020 - December 8, 2025Bachelor of Commerce, Marketing at Concordia University
January 1, 2002 - January 1, 2008Qualifications
Industry Experience
Retail, Consumer Goods, Non-Profit Organization, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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