Senior Media Buyer at Active International

Strategic end-to-end campaign management across Google Ads, Meta Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Snapchat Ads, and Programmatic; daily optimization, pacing, and KPI attainment; data analysis to interpret insights from multiple sources and perform optimizations to boost pace and performance.

Senior Media Buyer at Voolt

Leveraged AI-driven solutions to transform website building and automate customer lead generation using Google Ads and social media ads; analyzed client needs, guided development team to translate data into actionable strategies, and improved ROI through automation.

Digital Marketing Coordinator at Woori Education Group

Planning, implementing and optimizing lead generation campaigns across North America, Europe, and Asia; created high-converting landing pages and ran Google Ads and Facebook Ads; analyzed ads to maximize conversions and capture qualified leads; monitored SEM/SEO and maintained the company's website in line with goals; drove data-driven optimizations and grew online presence.

Senior Media Buyer at Programmatic Group Media Agency

Implemented, tracked, measured, and analyzed multiple PPC campaigns; created detailed performance reports and optimization strategies; strategic planning for North American and Canadian audiences; ran programmatic campaigns using DV360, Trade Desk, and Google Ads; improved pacing and delivered actionable optimizations; increased ROAS for key accounts.

Media Buyer Director at Laburu

Supervised the overall performance of digital traffickers; planned, monitored, and reported campaigns to ensure budget adherence; executed campaigns using Google Ads, Facebook Ads, and DV360; used Google Analytics and Data Studio to monitor performance; built strong client relationships and contributed to strategy discussions; achieved notable ROAS improvements.

Media Buyer at AdPro Communications

Designed and launched programmatic campaigns via AppNexus as well as Facebook, LinkedIn, and Twitter to drive conversions; created remarketing campaigns to raise ROAS above 4 and conversion rate above 2.5%; managed bids and budgets; maintained optimization notes and campaign insights; contributed to achieving over 1.2M in sales for a startup e-commerce brand.

Marketing & Paid Advertising Assistant at Way Sports

Created visually engaging graphic content for digital campaigns; collaborated with marketing teams to develop creative concepts; ensured consistent branding across channels and supported audience research to optimize campaigns.

Marketing Coordinator at Center Capital Ltd

Designed and executed PPC campaigns to elevate brand recognition and engagement; produced multimedia content for campaigns and ensured timely delivery of design assets; contributed to planning and execution of marketing strategies.

Senior Digital Media Buyer at Active International

Oversaw end-to-end digital campaigns across Google Ads, Meta, Twitter, LinkedIn, TikTok, Reddit, Snapchat, and programmatic channels; optimized spend, pacing, and KPI attainment; translated data into actionable optimization decisions to boost pace and performance.

Senior Media Buyer at Voolt

Leveraged AI-driven solutions to transform website building and automate lead generation; analyzed clients’ advertising needs and developed tailored marketing plans; guided development teams to translate ad performance data into actionable strategies to refine client programs.

Digital Marketing Coordinator at Woori Education Group

Planned, implemented, and optimized lead generation campaigns across North America, Europe, and Asia. Created and launched high-converting landing pages; managed Google Ads and Facebook Ads; analyzed performance to maximize conversions and ROI.

Senior Media Buyer at Programmatic Group M Media Agency

Implemented, tracked, measured, and analyzed PPC campaigns; generated detailed performance reports and optimization recommendations; designed strategic programs for North American and Canadian audiences; ran DV360, Trade Desk, and Google Ads programmatic campaigns.

Media Buyer Director / Agency Specialist at Laburu

Supervised digital traffickers, planned and monitored campaigns to ensure budget adherence; implemented campaigns via Google Ads, Facebook Ads, and DV360; used Google Analytics and Data Studio for performance monitoring; achieved ROAS of 23 per dollar invested in a one-month e-commerce funnel.

Media Buyer at AdPro Communications

Designed and launched programmatic campaigns via AppNexus and across Facebook, LinkedIn, and Twitter; created remarketing campaigns to drive ROAS above 4 and conversion rate above 2.5%; managed multi-channel campaigns including Search and Shopping ads; delivered 1.2M+ in sales for a startup e-commerce brand.

Marketing & Paid Advertising Assistant at Way Sports

Created visually engaging digital content; collaborated with marketing managers and copywriters to develop campaigns; maintained consistent brand visuals; supported paid media campaigns to drive brand visibility and lead generation.

Marketing Coordinator at Center Capital LTD

Designed and executed PPC campaigns to improve brand recognition and drive engagement; produced marketing content for digital campaigns and coordinated cross-functional teams to ensure timely deliverables.

Senior Media Buyer at Active International

Digital media campaigns for top Canadian brands, focused on performance marketing; manage end-to-end campaigns with optimized ad spend and targeting; expert in data analysis, segmentation, and ROI-driven strategy; use advanced tools to exceed client goals and boost campaign efficiency.

Senior Media Buyer at Voolt

Leverage AI-driven solutions to transform website building and automate customer lead generation using Google Ads and social media ads. Analyze client advertising needs and develop tailored marketing plans. Guide the development team in interpreting ad performance data, emphasizing actionable insights to refine client strategies, and ensuring campaigns consistently deliver. Advised on marketing automation best practices to enhance efficiency and ROI. Streamline Voolt's offerings by adopting Google Ads strategies to amplify the impact on client goals.

Digital Marketing Coordinator at Woori Education Group

Planning, implementing and optimizing lead generation campaigns in North America, Europe, and Asia. Creation and launch of lead generation funnels, using high converting landing pages, Google Ads and Facebook Ads. Analyze client’s ad performance, maximizing conversion rates, and capturing qualified leads. Monitored and optimized SEM and SEO strategies to improve search rankings and website performance. Ensured the company's website remained up-to-date and aligned with marketing objectives. Actively monitored campaign performance and leveraged insights for data-driven optimizations. Assisted in building a strong social media presence and paid media campaigns.

Senior Media Buyer at Programmatic Group Media Agency

Implemented, tracked, measured, and analyzed the performance of multiple PPC campaigns. Created detailed performance reports and proposed optimization strategies. Strategic planning for effective marketing campaigns for North American and Canadian audiences. Implemented programmatic campaigns using DSPs such as DV360, Trade Desk, and Google Ads. Provided optimization recommendations, pacing, and direct actions to achieve campaign goals. Shifted ROAS from 9 to 15 in six months for the US Retail account managed.

Media Buyer Director at Laburu

Supervised the overall performance of digital traffickers to ensure accurate ad trafficking. Planned, monitored, and reported digital marketing campaigns to ensure budget adherence. Implemented campaigns using Google Ads, Facebook Ads and DV360. Used Google Analytics and Data Studio to monitor ad performance. Built strong relationships with agency partners and clients, ensuring objectives were met and exceeded. Actively participated in client meetings and presentations, contributing innovative ideas and solutions. Coordinated with teams to ensure accurate communication of media plan requirements. Achieved a ROAS of 23 per dollar invested through a conversion funnel in a one-month period for ecommerce.

Media Buyer at AdPro Communications

Design and launch programmatic campaigns through AppNexus as well as Facebook, LinkedIn, and Twitter ads to sell products through conversion funnels, using third-party audiences to transform them into source audiences. Created remarketing campaigns to increase ROAS above 4 and conversion rate above 2.5%. Designed and launched campaigns through Search Ads, Google Shopping Ads, Video & Display Ads. Used data analysis to manage bids and budgets. Maintained detailed optimization notes and campaign insights for continuous improvement. Achieved sales of 1.2M+ for a start-up ecommerce company.

Marketing & Paid Advertising Assistant at Way Sports

Created visually engaging graphic content for digital campaigns across social media and display ads. Collaborated with marketing managers and copywriters to develop creative concepts and designs. Implemented and maintained consistent visual branding across digital channels. Conducted research on target audiences and industry trends to inform design decisions and optimize campaign performance.