Available to hire
Hi, I’m Hanna, a positive and client-focused senior strategist and project manager with extensive experience in digital roles. I am skilled at leading, inspiring, and motivating clients and team members with the goal of creating truly great digital experiences and products. I thrive when I can combine strategic thinking with hands-on execution, knowing that what I do moves us in the right direction. I’m a curious project leader at heart who loves the internet, innovation, and assignments that make a real difference!
I run my own consultancy business offering support in digital strategy and project management within marketing and communication where I support both longer and shorter assignments. Over my career, I have led digital marketing teams, developed e-commerce platforms, optimized user experience, and managed end-to-end digital campaigns and projects for various clients in diverse sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Swedish
Fluent
English
Advanced
Norwegian
Intermediate
Work Experience
Senior Digital Marketing Consultant at Lights On Studio AB
April 1, 2022 - PresentI run my own business as a consultant within digital strategy and project management with a focus on marketing and communication. I support clients with my broad experience on long and shorter assignments. Some clients include RISE, Ecogain, Factor10, and TCO.
Global Head of Digital Platforms (Interim) at The Absolut Company
January 1, 2022 - September 2, 2025Managed the digital team for over a year during an interim period. Responsibilities included setting digital marketing strategy, optimizing platform performance, supporting markets, and developing consumer-facing digital marketing and branding platforms for Absolut and Malibu with a team of 8-12 digital marketers, data specialists, creatives, and developers.
Global Marketing Manager Digital at The Absolut Company
January 1, 2021 - September 2, 2025Part of the global marketing team for Absolut, Malibu, and Kahlua focusing on optimizing user experience across approximately 50 websites, e-commerce, global eCRM, YouTube channel Absolut Drinks, chatbots, apps, SEO optimization, and managing a drink recipe database for Amazon Alexa. Led a platform team of 8 plus consultants after team division.
Senior at Bazooka AB
January 1, 2018 - September 2, 2025Worked with research, analysis, workshop facilitation, and pilot studies to map customer digital needs and opportunities for strategy and concept setting in campaigns, smartphone apps, social media, and communication plans. Focused on business value, target group needs, and strengthening online brands for clients such as Fortum, Max, Stockholms Universitet, and others. Also did copywriting, research, presentations on digital trends, and speaker assignments at major conferences.
Project Manager Social Media / Mobile at Ving Sverige AB
January 1, 2012 - September 2, 2025Responsible for Ving's presence in social media and mobile channels with strategic and operational tasks including budget responsibility, planning and producing content and copy, and managing a social media team of 18 people. Developed Ving's first mobile app in Sweden and initiated collaborations with ambassadors/micro-influencers. Presented strategy and insights at Swedish digital conferences.
Business Manager Aftonbladet Plus at Aftonbladet
January 1, 2010 - September 2, 2025Managed a team of 6-8 journalists producing content for the digital subscription service Aftonbladet Plus. Supported the team, developed and marketed the service, optimized user experience, created campaigns, and developed new revenue streams and subscriber retention strategies by collaborating internally and externally. Ran a micropayment project inspired by Apple’s one-click solution.
Strategic Project Manager at Aftonbladet Nya Medier
January 1, 2009 - September 2, 2025Responsible for marketing the health and weight loss service Viktkulbb.se, focusing on increasing conversion rates with digital and print campaigns, Google AdWords, affiliate solutions, and new ad formats. Managed projects such as the Rockbjörnen 30th anniversary event. Did online marketing for other brands and digitalized concepts from print media.
Business Developer at Expressen.se
January 1, 2008 - September 2, 2025Created, developed, and integrated commercial services and collaborations on Expressen.se to generate digital revenue beyond print ads and banners. Managed the entire process from concepts, contracts, implementation, follow-up, and optimization. Involved in projects such as Expressen's first blog platform, mobile subscriptions, and online gaming.
Production Manager & Webmaster at Creator Momentum
January 1, 2005 - September 2, 2025Managed event marketing campaigns mainly for Nokia and Telia Sonera, supporting producers from planning to follow-up. Responsible for recruitment of event staff and served as tour manager for several events. Managed the website with updates, copywriting, and image sourcing.
Project Manager, Marketing Team (part-time) at Expressen
January 1, 2003 - September 2, 2025Planned and produced a returning summer festival tour concept in close contact with partners and sponsors, including on-set work at festivals across Sweden. Managed marketing activities such as giveaways, competitions, meet & greets, and discussed tabloid journalism with festival visitors.
Project Manager, Spray Network AB at Spray Network AB
January 1, 2003 - September 2, 2025Planned, produced, and implemented various Spray member events such as film screenings, summer tours, and dating cruises. Created content for the Spray website to attract new members and engage communities.
Project Manager, Spray Centralen at Spray Network AB
January 1, 2002 - September 2, 2025Managed multiple transformational projects regarding internal processes and system improvements after Spray was bought by Lycos. Served as product owner for customer service website and internal websites, updating procedures and information flows.
Project Manager Communications, Spray Svar at Spray Network AB
January 1, 2001 - September 2, 2025Managed the information flow between customer service and other departments to transform feedback into tasks for improvement. Responsible for digital and print communication to Spray Internet customers and content maintenance of the internal website Mission Control.
Support Service, Spray Svar at Spray Network AB
January 1, 2000 - September 2, 2025Team lead supporting ISP customers on phone, email, and live chat on Spray Internet access service. Updated FAQs, standard responses, researched and wrote articles, and collected material for Spray's web portal.
Senior Digital Marketing Consultant at Lights On Studio AB
April 1, 2022 - PresentRunning own digital consulting business supporting strategy and project management in marketing and communication. Clients include RISE, Ecogain, Factor10 and TCO. Providing both long-term and short assignments leveraging broad experience.
Global Head of Digital Platforms (Interim) at The Absolut Company
January 1, 2022 - September 2, 2025Managed the digital team and set digital marketing strategy during an interim period over a year. Optimized platform performance, supported markets, and developed consumer-facing digital marketing and branding platforms for Absolut and Malibu. Led a team of 8-12 digital marketers, data specialists, creatives, and developers.
Global Marketing Manager Digital at The Absolut Company
January 1, 2021 - September 2, 2025Part of the global marketing team for Absolut, Malibu, and Kahlua focusing on optimizing user experience on ~50 websites, e-commerce, global eCRM, YouTube channel Absolut Drinks, chatbots, apps, SEO optimization, and managing a growing drink database. Headed the platforms team of 8 plus consultants. Key projects included Absolut Drinks YouTube series, new domain for Drink.new, eCRM pilot, and SEO "Search Squad".
Senior Strategist at Bazooka AB
January 1, 2018 - September 2, 2025Worked with research, analysis, workshop facilitation, pilot studies to map digital customer needs and opportunities for strategy and digital campaign concepts. Delivered content and omnichannel digital presence focusing on brand building and business value for clients like Fortum, Max, Stockholm University, and others. Delivered copywriting, research presentations, and speaker assignments on digital strategy and trends at major conferences.
Project Manager Social Media/Mobile at Ving Sverige AB
January 1, 2012 - September 2, 2025Responsible for Ving's social media and mobile channels including budget, planning, and content production. Managed social media team of 18. Developed Ving’s first mobile app and initiated collaborations with ambassadors and micro-influencers. Presented digital strategy and insights at Swedish digital conferences.
Business Manager, Aftonbladet Plus at Aftonbladet
January 1, 2010 - September 2, 2025Managed a team producing content for the digital subscription service Aftonbladet Plus. Supported the team, developed campaigns, optimized user experience, and developed new revenue streams. Ran a micropayment project inspired by Apple’s one-click payment solution.
Strategic Project Manager at Aftonbladet Nya Medier
January 1, 2009 - September 2, 2025Marketed the health and weight loss service Viktklubb.se using digital and print campaigns, Google AdWords, affiliate solutions, and managed prestigious events like Rockbjörnen 30th anniversary. Digitalized print-born concepts working with stakeholders, agencies, and partners.
Business Developer at Expressen.se
January 1, 2008 - September 2, 2025Created and developed commercial services and collaborations on Expressen.se, focusing on consumer behavior and new digital revenues beyond ads and banners. Managed creative concepts, contract negotiations, implementation, and follow-up. Projects included Expressen's first blog platform, mobile messaging subscriptions, and online gaming.
Production Manager & Webmaster at Creator Momentum
January 1, 2005 - September 2, 2025Supported event marketing campaigns mainly for Nokia and Telia Sonera throughout planning, production, implementation, and follow-up. Managed event staff recruitment and served as tour manager for several events. Managed website content, copywriting, and image sourcing.
Project Manager, Marketing Team (part-time) at Expressen
January 1, 2003 - September 2, 2025Planned and produced a returning summer festival tour in close contact with partners and sponsors. Managed on-site activities including giveaways, competitions, meet & greets, and festival discussions.
Project Manager, Marketing Team (part-time) at Spray Network AB
January 1, 2003 - September 2, 2025Planned, produced, and implemented Spray member events to attract new members and engage the community. Created content for the Spray website.
Project Manager, Spray Central at Spray Network AB
January 1, 2002 - September 2, 2025Managed and participated in transformation projects for internal processes after Spray was acquired by Lycos. Product owner of customer service and internal websites. Maintained internal information flow for customer service.
Project Manager Communications, Spray Svar at Spray Network AB
January 1, 2001 - September 2, 2025Managed information flow between customer service departments to improve customer feedback. Responsible for digital and print communications sent to customers and website content maintenance and development.
Support Service, Spray Svar at Spray Network AB
January 1, 2000 - September 2, 2025Team lead supporting ISP customers via phone, email and live chat on Spray internet access service. Maintained FAQs, standard responses, researched and wrote articles and collected material for Spray’s web portal.
Senior Digital Marketing Consultant at Lights On Studio AB
April 1, 2022 - PresentSince April 2022, I run my own consultancy business in digital marketing and provide support in strategy and project management for various clients including RISE, Ecogain, Factor10, and TCO. I assist with both long and short-term assignments leveraging broad experience in digital marketing and communication.
Global Head of Digital Platforms (Interim) at The Absolut Company
January 1, 2022 - September 2, 2025Managed the digital team and set digital marketing strategies during an interim period over a year. Responsibilities included optimizing digital platform performance and developing consumer-facing marketing and branding platforms for Absolut and Malibu. Led a team of 8-12 digital marketers, data specialists, creatives, and developers.
Global Marketing Manager Digital at The Absolut Company
January 1, 2021 - September 2, 2025Worked on optimizing user experience across approximately 50 websites, e-commerce, global eCRM, YouTube channel, chatbots, apps, SEO, and the drink database managing recipes for Amazon Alexa. Headed the platforms team with over 8 consultants. Led projects including Absolut drinks with Rico series on YouTube, launch of new domain Drink.new, and comprehensive eCRM pilot.
Senior Strategist and Project Manager at Bazooka AB
January 1, 2018 - September 2, 2025Led research, analysis, workshops, and pilot studies to map customer digital needs, setting strategies and concepts for campaigns, apps, social media, and communication plans with focus on business value and brand strengthening online. Clients included Fortum, Max, Stockholm University, Barnombudsmannen, Dagens Industri, and others. Also handled copywriting, research reports, and speaker assignments at major digital conferences.
Project Manager Social Media / Mobile at Ving Sverige AB
January 1, 2012 - September 2, 2025Managed Ving's presence in social media and mobile channels including budget responsibilities, content production, and team management of 18 people. Part of development team for Ving's first mobile app and other digital products. Initiated collaborations with ambassadors and micro-influencers and wrote articles for print magazine Vings Värld.
Business Manager, Aftonbladet Plus at Aftonbladet
January 1, 2010 - September 2, 2025Led a team of journalists producing digital subscription content; developed and marketed the service to increase subscribers and retention. Collaborated with internal and external partners. Ran a micropayment project inspired by Apple's one-click solution.
Strategic Project Manager at Aftonbladet Nya Medier
January 1, 2009 - September 2, 2025Managed marketing for the health and weight loss service Viktklubb.se increasing conversion rates via digital and print campaigns, Google Ads, affiliates, and new ad formats. Managed projects like the Rockbjörnen 30th anniversary event and digitized print concepts such as Mustaschkampen and Rosabandet.
Business Developer at Expressen.se
January 1, 2008 - September 2, 2025Created, developed, and integrated commercial services and collaborations to explore digital revenue beyond paper products, ads, and banners. Managed the entire project process including concept creation and contract negotiations. Projects included Expressen's first blog platform, mobile message subscriptions, and online gaming.
Production Manager & Webmaster at Creator Momentum
January 1, 2005 - September 2, 2025Managed event marketing campaigns mainly for Nokia and Telia Sonera from planning to implementation and follow-up. Responsible for recruiting event staff, acting as tour manager for events, and maintaining the website with updates, copywriting, and image sourcing.
Project Manager, Marketing Team (part-time) at Expressen
January 1, 2003 - September 2, 2025Planned and produced a returning summer festival tour concept in close contact with partners and sponsors. Managed onsite activities at Swedish festivals including marketing, giveaways, competitions, and fan meet & greets.
Project Manager, Marketing Team (part-time) at Spray Network AB
January 1, 2003 - September 2, 2025Planned, produced, and implemented various member events such as film screenings, summer tours, and dating cruises focused on member attraction and brand engagement, alongside creating content for the Spray website.
Project Manager, Spraycentralen at Spray Network AB
January 1, 2002 - September 2, 2025Managed transformation projects regarding internal processes and systems following acquisition by Lycos. Product owner of customer service website and internal site Mission Control. Worked with information routines and internal information flow.
Project Manager Communications, Spray Svar at Spray Network AB
January 1, 2001 - September 2, 2025Handled information flow internally to transform customer feedback into actionable improvements. Responsible for all digital and print communication to Spray Internet customers and worked on content, maintenance, and development of Mission Control internal website.
Support Service, Spray Svar at Spray Network AB
January 1, 2000 - September 2, 2025Led support team assisting ISP customers via phone, email, and live chat on Spray Internet access. Updated FAQs and standard responses. Conducted research and wrote articles and collected materials for Spray's web portal.
Education
Economics at Högskolan i Örebro
January 1, 1994 - September 2, 2025English 20p at Högskolan i Örebro
January 1, 1995 - September 2, 2025Web editor education at Lexicon, Stockholm
January 1, 2000 - September 2, 2025Speaker training at Lebenberg, Stockholm
January 1, 2000 - September 2, 2025Project Management 10p, general orientation at Högskolan in Kalmar
January 1, 2004 - September 2, 2025Project Management Education at Our Way
January 1, 2012 - September 2, 2025Agile Coaching at Citerus, Stockholm
January 1, 2016 - September 2, 2025Scrum Product Owner Certification at Citerus, Stockholm
January 1, 2017 - September 2, 2025English 20p at Högskolan in Örebro
January 1, 1995 - September 2, 2025Economics at Högskolan in Örebro
January 1, 1994 - September 2, 2025Project Management 10p, general orientation at Högskolan in Kalmar
January 1, 2004 - September 2, 2025Speaker training at Lebenberg, Stockholm
January 1, 2000 - September 2, 2025Web editor education at Lexicon, Stockholm
January 1, 2000 - September 2, 2025Mac OS education at Macmeckarna, Stockholm
January 1, 1999 - September 2, 2025Sales & Customer Contact at Mercuri International, Stockholm
January 1, 1999 - September 2, 2025Internet Knowledge at Lexicon, Stockholm
January 1, 1999 - September 2, 2025Project Management Education at Our Way (Visionary), Stockholm
January 1, 2012 - September 2, 2025Agile Coaching at Citerus, Stockholm
January 1, 2016 - September 2, 2025Scrum Product Owner Certification at Citerus, Stockholm
January 1, 2017 - September 2, 2025Economics at Högskolan in Örebro
January 1, 1994 - September 2, 2025English 20p at Högskolan in Örebro
January 1, 1995 - September 2, 2025Project Management Education at Our Way
January 1, 2012 - September 2, 2025Agile Coaching at Citerus, Stockholm
January 1, 2016 - September 2, 2025Scrum Product Owner Certification at Citerus, Stockholm
January 1, 2017 - September 2, 2025Speaker Training at Lebenberg, Stockholm
January 1, 2000 - September 2, 2025Web Editor Education at Lexicon, Stockholm
January 1, 2000 - September 2, 2025Mac OS Education at MacMeckarna, Stockholm
January 1, 1999 - September 2, 2025Sales & Customer Contact at Mercuri International, Stockholm
January 1, 1999 - September 2, 2025Internet Knowledge at Lexicon, Stockholm
January 1, 1999 - September 2, 2025Qualifications
Google Analytics Deep Dive Online class
January 1, 2015 - September 2, 2025Scrum Product Owner Certification
January 1, 2017 - September 2, 2025Agile Coaching
January 1, 2016 - September 2, 2025Google Analytics Deep Dive Online class
January 1, 2015 - September 2, 2025Project Management Education
January 1, 2012 - September 2, 2025Project Management 10p, general orientation
January 1, 2004 - September 2, 2025Speaker training
January 1, 2000 - September 2, 2025Web editor education
January 1, 2000 - September 2, 2025Google Analytics Deep Dive Online Class
January 1, 2015 - September 2, 2025Scrum Product Owner Certification
January 1, 2017 - September 2, 2025Agile Coaching
January 1, 2016 - September 2, 2025Google Analytics Deep Dive Online Class
January 1, 2015 - September 2, 2025Project Management Education, Our Way (Visionary)
January 1, 2012 - September 2, 2025Speaker training
January 1, 2000 - September 2, 2025Web Editor Education
January 1, 2000 - September 2, 2025Sales & Customer Contact Training
January 1, 1999 - September 2, 2025Internet knowledge course
January 1, 1999 - September 2, 2025Project Management 10p
January 1, 2004 - September 2, 2025Google Analytics Deep Dive Online Class
January 1, 2015 - September 2, 2025Scrum Product Owner Certification
January 1, 2017 - September 2, 2025Agile Coaching
January 1, 2016 - September 2, 2025Google Analytics Deep Dive Online Class
January 1, 2015 - September 2, 2025Project Management Education
January 1, 2012 - September 2, 2025Project Management 10p
January 1, 2004 - September 2, 2025Speaker Training
January 1, 2000 - September 2, 2025Web Editor Education
January 1, 2000 - September 2, 2025Mac OS Education
January 1, 1999 - September 2, 2025Sales & Customer Contact
January 1, 1999 - September 2, 2025Internet Knowledge
January 1, 1999 - September 2, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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