Hi, I’m Kayleigh Watson—a creative marketing and communications professional with more than a decade of experience in brand partnerships, content strategy, and digital marketing. I help brands grow through storytelling, SEO-driven content, and data-informed campaigns, partnering with clients like British GQ, NME, Condé Nast Traveller, Sony, Ticketmaster Discover, Time Out, and Universal to boost visibility and engagement. I mentor early- to mid-career journalists via the Journalists’ Charity, Journo Resources, and Women In Journalism. I’m a multi-faceted writer, editor, and journalist who crafts compelling narratives, optimises content for SEO, and leads editorial direction. I’ve produced an 80s-inspired short film-music video and a horror drama that was runner-up for The Sunday Times’ Pod Bible award, and I’ve led influencer programmes and education content, including a Masterclass hosted by BBC DJ Abbie McCarthy.

Kayleigh Watson

Hi, I’m Kayleigh Watson—a creative marketing and communications professional with more than a decade of experience in brand partnerships, content strategy, and digital marketing. I help brands grow through storytelling, SEO-driven content, and data-informed campaigns, partnering with clients like British GQ, NME, Condé Nast Traveller, Sony, Ticketmaster Discover, Time Out, and Universal to boost visibility and engagement. I mentor early- to mid-career journalists via the Journalists’ Charity, Journo Resources, and Women In Journalism. I’m a multi-faceted writer, editor, and journalist who crafts compelling narratives, optimises content for SEO, and leads editorial direction. I’ve produced an 80s-inspired short film-music video and a horror drama that was runner-up for The Sunday Times’ Pod Bible award, and I’ve led influencer programmes and education content, including a Masterclass hosted by BBC DJ Abbie McCarthy.

Available to hire

Hi, I’m Kayleigh Watson—a creative marketing and communications professional with more than a decade of experience in brand partnerships, content strategy, and digital marketing. I help brands grow through storytelling, SEO-driven content, and data-informed campaigns, partnering with clients like British GQ, NME, Condé Nast Traveller, Sony, Ticketmaster Discover, Time Out, and Universal to boost visibility and engagement.

I mentor early- to mid-career journalists via the Journalists’ Charity, Journo Resources, and Women In Journalism. I’m a multi-faceted writer, editor, and journalist who crafts compelling narratives, optimises content for SEO, and leads editorial direction. I’ve produced an 80s-inspired short film-music video and a horror drama that was runner-up for The Sunday Times’ Pod Bible award, and I’ve led influencer programmes and education content, including a Masterclass hosted by BBC DJ Abbie McCarthy.

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Language

English
Fluent

Work Experience

Head of Content at Journo Resources
January 1, 2023 - Present
Book, host, and facilitate educational events, increasing brand visibility and engagement. Write and edit SEO-friendly editorial and social media copy for commercial partnerships and branded content. Facilitate membership relaunch and growth by advising on marketing and social media strategy. Utilise Google Analytics, social insights and user surveys to refine editorial content and marketing campaigns. Mentor and manage an annual cohort of fellows and additional work experience placements.
Internal Communications Associate at NHS Supply Chain
January 1, 2023 - October 24, 2025
Created and executed internal communication campaigns and events to enhance employee engagement. Wrote broadcast emails, colleague-focused stories, and internal messaging to support strategic initiatives. Partnered with stakeholders to develop targeted communications on change, ensuring clarity and consistency. Led internal content strategy for the rollout of the Unily intranet system, managing a 45+ team content build.
Brand Partnerships Manager at Syncr Music
January 1, 2021 - October 24, 2025
Developed and managed partnerships to drive user acquisition. A partnership with Music Jobs UK contributed 42% of new subscriptions (Aug 2021). Created and launched an influencer marketing programme to boost engagement and conversion rates. Account management, maintaining relationships with partners and seeking new opportunities for collaboration.
Marketing Manager at Syncr Music
January 1, 2019 - October 24, 2025
Led marketing strategy and campaigns across channels, focusing on brand partnerships and content strategy to drive growth and engagement.

Education

BA (Hons) English and Creative Writing at Birmingham City University
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other