I'm a creative Art Director and Brand Designer with over a decade of experience shaping visual identities across fashion, culture, tech and wellness. I translate creative vision into cohesive brand systems, campaigns, and digital experiences that align with strategic goals and connect with audiences. Driven by collaboration, I work across print, digital and events, lead visual storytelling, and enjoy mentoring teams. I speak French, English, Turkish and Spanish and bring an international perspective to every project.…

Lucie Plénécassagne

I'm a creative Art Director and Brand Designer with over a decade of experience shaping visual identities across fashion, culture, tech and wellness. I translate creative vision into cohesive brand systems, campaigns, and digital experiences that align with strategic goals and connect with audiences. Driven by collaboration, I work across print, digital and events, lead visual storytelling, and enjoy mentoring teams. I speak French, English, Turkish and Spanish and bring an international perspective to every project.…

Available to hire

I’m a creative Art Director and Brand Designer with over a decade of experience shaping visual identities across fashion, culture, tech and wellness. I translate creative vision into cohesive brand systems, campaigns, and digital experiences that align with strategic goals and connect with audiences.

Driven by collaboration, I work across print, digital and events, lead visual storytelling, and enjoy mentoring teams. I speak French, English, Turkish and Spanish and bring an international perspective to every project.

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Language

French
Fluent
English
Fluent
Turkish
Advanced
Spanish; Castilian
Beginner

Work Experience

Communication and private partnerships manager at TYN ASSOCIATION
January 1, 2019 - Present
Internal and external communication, media & digital management; Marketing & communication strategy, planning, PR, sponsorship, community management; content strategy, media reporting, graphic and video design, brand identity development.
Founder & Creative Director at BIG ICE AGENCY
January 1, 2027 - Present
Led creative direction and visual identity development for entrepreneurs and brands across Europe; bridged creative vision and business strategy to build strong, cohesive brand images.
Business Development & Strategic Coaching at MedEsthetique - Skin expert center
January 1, 2022 - Present
Business development and strategic coaching covering finance, HR, marketing and communication; project design and monitoring; brand identity enhancement and social media strategy; results include +3 hires and turnover growth over 2+ years.
COO at Tastyoo - Full-stack delivery startup
September 30, 2018 - February 4, 2019
Business creation, strategy & development, team building & management; led to +5 employees and +150 orders/day within 3 months.
Senior Art Director at BOOGY, THE EVENT COMPANY
January 1, 2014 - October 6, 2025
Graphic design and event branding; 3D digital mock-ups; management of brand identity for events; clients included Discovery Channel, Istanbul Fashion Week, Vogue-related brands.
Junior Art Director and Media Planner at ETHNIC MEDIA
December 31, 2009 - October 6, 2025
Brand & media identity development; graphic design, website design, ads creation; media planning for Toronto and Montreal press.
Trainer & Mentor Roles at StartLab / YouthStart / PromoJeunes
January 1, 2021 - Present
Trainer - projects monitoring; expert & mentor for youth programs; project management workshops and visual identity guidance.
Trainer - Entrepreneurship & E-learning at CFD / PromoJeunes / CFD Center
January 1, 2018 - October 6, 2025
Trainer - entrepreneurship guidance, project management and visual identity coaching.
Consultant & Freelancer at AdconsultCo
January 8, 2018 - April 7, 2018
Entrepreneurship guidance, branding, design; multiple client projects.

Education

Higher National Diploma at CAEN UNIVERSITY
September 3, 2007 - June 26, 2009
INFORMATION, COMMUNICATION & MARKETING
Higher National Diploma at JEANNE D'ARC SCHOOL - ROUEN
September 7, 2009 - June 30, 2010
VISUAL COMMUNICATION & MULTIMEDIA
Bachelor & Master degrees at INSEEC PARIS
September 6, 2010 - June 28, 2013
COMMUNICATION AND ART DIRECTION MANAGEMENT
Bachelor & Master degrees at Inseec School Paris
January 1, 2010 - January 1, 2013
Higher National Diploma at IFS University Caen
September 3, 2007 - February 2, 2009
Higher National Diploma at JDA School Rouen
January 1, 2009 - January 1, 2010

Qualifications

WORDPRESS CERTIFICATION
September 7, 2020 - September 30, 2020
MANAGEMENT CERTIFICATE
April 5, 2021 - May 31, 2021
Finance, law, tax and accounting
SEO CERTIFICATE
November 1, 2021 - November 30, 2021
NEUROLINGUISTIC PROGRAMMING
January 3, 2022 - March 31, 2023
FACEBOOK & INSTAGRAM | LEVEL 2
January 8, 2024 - January 31, 2024
ORGANIZATIONS MANAGEMENT | MGO
March 4, 2024 - December 16, 2024
Negotiation, mediation and conflict resolution
Entreprise management certification
January 11, 2030 - October 6, 2025
Wordpress creation certification
January 11, 2030 - October 6, 2025
SEO optimization certification
January 11, 2030 - October 6, 2025
Neurolinguistic programming certification
January 11, 2030 - October 6, 2025

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Energy & Utilities, Software & Internet, Computers & Electronics
    paper Portfolio
    Portfolio: advertising, brand identity, event, personal artworks graphicdesigner illustrator pdf resume…