Hey there 👋 I’m Lydia — a Freelance Short-Form Content Creator & Strategist with a Master’s in Content Creation and 3+ years of professional experience bringing ideas to life through engaging video. I specialise in short-form content that drives reach, engagement, and community growth, with hands-on expertise in: 🎬 Video Production & Editing 📱 TikTok Content & Live Streaming 🤝 Talent Management & Scouting 📊 Content Strategy & Social Media Management I’ve created content for household names like Moonpig and Andrex, as well as supported a wide range of independent brands and small businesses across health & beauty, food & drink, events, pet care, household products, and e-commerce. What drives me is helping brands and creators stand out online with content that connects. Whether it’s levelling up TikTok strategy, managing creators, or producing scroll-stopping video, I love combining creativity with data-driven strategy to deliver results. 💡 Always open to freelance collaborations, creative partnerships, and new opportunities—feel free to drop me a message if you’d like to work together!

Lydia Baldwin

Hey there 👋 I’m Lydia — a Freelance Short-Form Content Creator & Strategist with a Master’s in Content Creation and 3+ years of professional experience bringing ideas to life through engaging video. I specialise in short-form content that drives reach, engagement, and community growth, with hands-on expertise in: 🎬 Video Production & Editing 📱 TikTok Content & Live Streaming 🤝 Talent Management & Scouting 📊 Content Strategy & Social Media Management I’ve created content for household names like Moonpig and Andrex, as well as supported a wide range of independent brands and small businesses across health & beauty, food & drink, events, pet care, household products, and e-commerce. What drives me is helping brands and creators stand out online with content that connects. Whether it’s levelling up TikTok strategy, managing creators, or producing scroll-stopping video, I love combining creativity with data-driven strategy to deliver results. 💡 Always open to freelance collaborations, creative partnerships, and new opportunities—feel free to drop me a message if you’d like to work together!

Available to hire

Hey there 👋 I’m Lydia — a Freelance Short-Form Content Creator & Strategist with a Master’s in Content Creation and 3+ years of professional experience bringing ideas to life through engaging video.

I specialise in short-form content that drives reach, engagement, and community growth, with hands-on expertise in:
🎬 Video Production & Editing
📱 TikTok Content & Live Streaming
🤝 Talent Management & Scouting
📊 Content Strategy & Social Media Management

I’ve created content for household names like Moonpig and Andrex, as well as supported a wide range of independent brands and small businesses across health & beauty, food & drink, events, pet care, household products, and e-commerce.

What drives me is helping brands and creators stand out online with content that connects. Whether it’s levelling up TikTok strategy, managing creators, or producing scroll-stopping video, I love combining creativity with data-driven strategy to deliver results.

💡 Always open to freelance collaborations, creative partnerships, and new opportunities—feel free to drop me a message if you’d like to work together!

See more

Work Experience

Freelance TikTok Specialist & Content Creator at Self-employed
January 1, 2023 - Present
Wrote video treatments/generating TikTok content ideas; developed client strategies and documents; sourced presenters to create/present client content according to the client’s target audience.
TikTok Strategist at Motion TikTok Marketing Agency
January 31, 2023 - September 23, 2025
Wrote video treatments/generating TikTok content ideas for clients; created strategies & documents for clients; sourced presenters to create/present client content according to the client’s target audience.
TikTok Talent Agent and TikTok Project Manager at Nonsensical TikTok Marketing Agency
December 31, 2022 - September 23, 2025
Organised a team of content creators in writing scripts, presenting, filming and editing TikTok videos for clients; sourced presenters to create/present client content according to the client’s target audience.
TikTok Talent Agent and TikTok Account Manager at Nonsensical TikTok Marketing Agency
November 30, 2022 - September 23, 2025
Wrote video treatments/generating TikTok content ideas for clients; analysed hashtags, optimal posting times and what video ideas would work for each client; client liaison; video editing; sourcing presenters; managed 3+ TikTok accounts.
Freelance TikTok Talent Agent at Nonsensical TikTok Marketing Agency
July 31, 2022 - September 23, 2025
Sourced potential candidates for TikTok Shop and content creation/presenting for clients; wrote contracts; outreach & video calls with potential talent.
Freelance TikTok Presenter at Nonsensical TikTok Marketing Agency
December 31, 2022 - September 23, 2025
Followed briefs and performed presenting/script readings for a variety of TikTok adverts & videos for specific clients, to be posted on TikTok.
Social Media Executive at Deep Beat Entertainment
April 30, 2022 - September 23, 2025
Managing 10+ Social Media pages; content creation - graphics/photography/design; market research.

Education

MSc Digital Campaigning and Content Creation with Merit at Queen Margaret University Edinburgh
September 1, 2020 - August 31, 2021
First Class BA (Hons) Makeup and Hair design at Solent University
September 1, 2017 - May 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail

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