I’m Marco Mucig, a storyteller who adapts format to context across music videos, live visuals, campaigns, documentaries, and web TV. In a fragmented, multi‑channel landscape, I connect with audiences through integrated narratives and inventive formats that fit the moment. Over 20 years, I’ve directed music videos, crafted live visuals for stadium tours, shot campaigns for Nike and Bulgari, and built documentaries and a web TV project. My strength is solving creative problems across media while leading teams to deliver engaging experiences.

Marco Mucig

I’m Marco Mucig, a storyteller who adapts format to context across music videos, live visuals, campaigns, documentaries, and web TV. In a fragmented, multi‑channel landscape, I connect with audiences through integrated narratives and inventive formats that fit the moment. Over 20 years, I’ve directed music videos, crafted live visuals for stadium tours, shot campaigns for Nike and Bulgari, and built documentaries and a web TV project. My strength is solving creative problems across media while leading teams to deliver engaging experiences.

Available to hire

I’m Marco Mucig, a storyteller who adapts format to context across music videos, live visuals, campaigns, documentaries, and web TV. In a fragmented, multi‑channel landscape, I connect with audiences through integrated narratives and inventive formats that fit the moment.

Over 20 years, I’ve directed music videos, crafted live visuals for stadium tours, shot campaigns for Nike and Bulgari, and built documentaries and a web TV project. My strength is solving creative problems across media while leading teams to deliver engaging experiences.

See more

Language

English
Fluent
Italian
Fluent

Work Experience

Teacher at IED Moda
November 1, 2016 - Present
Teacher for the “Fashion in Cinema & Music” course.
Art Director at Bicycle Film Festival
December 31, 2010 - October 23, 2025
Art director for the Bicycle Film Festival in NYC; created the communication campaign including video promo and poster.
Director at Jovanotti Tour
April 1, 2011 - October 23, 2025
Directed shows Safari, Ora & Backup tour; produced video pieces and real time software for interactive performances.
Collaborator, Interactive Media Department at Fabrica
December 31, 2006 - October 23, 2025
Joined the interactive media department exploring screen-based work to experimental installations, investigating new possibilities of communication.
Graphic Designer at Steinmann Klinik
June 1, 2004 - October 23, 2025
Scholarship as graphic designer with clients such as Coca Cola, MTV Europe, Nokia, Helly Hansen, Red Bull, Karhu.
Film Director at KindOf Management
May 1, 2023 - Present
Represented for commercial and artistic work by agency promoting both client projects and authorial content (exhibitions, films, books, festivals). Direct multi-format campaigns spanning video, photography, and experiential activations. Collaborate with creative teams and brands to develop strategic visual narratives.
Creative Director & Filmmaker at Independent Practice
January 1, 2001 - Present
Created integrated campaigns for Nike, The New York Times Magazine, Ferrari, Bulgari, Paul Smith; Developed visual concepts across film, photography, and print for fashion, automotive, and lifestyle sectors; Work featured in i-D, Hypebeast, Highsnobiety, Motionographer, It's Nice That, Booooooom; Selected by TorinoFilmLab, SeriesMania Writer's Campus, Biennale College Cinema.
Professor: Fashion in Cinema & Music / Visual Culture at Istituto Europeo di Design (IED), Milan & Turin
November 1, 2016 - Present
Teach creative strategy, visual storytelling, and video production to fashion and communication students; Mentor emerging creatives on portfolio development and industry positioning.
Visual Director at Jovanotti - Ora Tour
April 1, 2011 - October 24, 2025
Directed complete visual experience for Italian pop star's stadium tour; Produced video content and real-time interactive software for live performances.
Artist - Researcher at Fabrica (Benetton Communication Research Centre), Treviso
January 1, 2006 - October 24, 2025
Explored emerging communication formats through audiovisual interactive projects and experimental installations.

Education

University degree in audiovisual and multimedia arts at University of Udine (TAM program)
January 11, 2030 - January 1, 2002
Script-to-screen, four-week intensive directing course at National Film & Television School (London, UK)
January 11, 2030 - January 1, 2010

Qualifications

Dissertation: The evolution of the web design
January 11, 2030 - October 23, 2025
Script-to-screen, four-week intensive directing course
January 11, 2030 - October 23, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Consumer Goods, Retail, Other, Manufacturing