Available to hire
I am a visionary marketing executive with over 30 years of experience guiding mission-driven organizations and Fortune 500 companies through growth, transformation, and brand elevation. I specialize in aligning marketing strategies with organizational vision, leading integrated campaigns, and building brand equity across private, public, and nonprofit sectors.
I am a trusted advisor to CEOs, boards, and senior leadership. My proven ability to unite teams, scale initiatives, and drive measurable results is supported by certifications in AI, social media management, and focus group facilitation.
Experience Level
Expert
Expert
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Expert
Expert
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Expert
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Expert
Language
English
Fluent
Work Experience
Founder/Principal at The Wester Group (Now Wester Consulting, LLC)
December 31, 1991 - June 9, 2024Founded and led a consulting service delivering strategic marketing and branding solutions that boosted client engagement by 35%. Developed digital campaigns on Instagram that increased online engagement by 20%.
Chief Executive Officer at Colorado Renewable Energy Society
January 11, 2030 - January 11, 2030Directed corporate operations and supervised teams, achieving a 30% improvement in operational efficiency. Implemented innovative digital marketing initiatives backed by data analysis that improved ROI by 15%.
Director of Marketing and Brand Strategy at Colorado Renewable Energy Society
January 11, 2030 - January 11, 2030Led a 30+ member team in executing branding and event marketing projects, elevating brand awareness by 40%. Coordinated content calendars and influencer collaborations that amplified brand reach by 25%. Led marketing and PR for the flagship statewide conference, increasing attendee participation by 25%. Drove a 50% growth in business membership and doubled the supporter base via targeted campaign management.
Marketing Specialist at Cable Television Laboratories, Inc.
January 11, 2030 - January 11, 2030Led a comprehensive communications assessment using focus groups and surveys, delivering recommendations that improved outreach efficiency by 20%.
Marketing Project Manager at Milestone Marketing
January 11, 2030 - January 11, 2030Managed projects for over five years, spearheading branding and advertising strategies that boosted client reach by 30%. Served as the primary liaison, creating comprehensive marketing plans that increased campaign engagement by 25%.
Communications Manager at Dex Media
January 11, 2030 - January 11, 2030Co-led the launch of an award-nominated website, managing branding and content development that boosted online engagement by 35%. Achieved 90% target enrollment within three months through integrated e-marketing and direct mail campaigns, enhancing customer acquisition by 30%.
Key Management Team Member at U S West Dex
January 11, 2030 - January 11, 2030Key management team member for a rewards program that engaged over 2,000 businesses and 400,000 consumers in its first year. Conducted market research and segmented marketing planning, leading to a 25% increase in customer acquisition.
Lead Project Manager at Jones International
January 9, 2030 - January 9, 2030Directed the market launch of an online Masters Degree Program, driving a 40% increase in enrollment through innovative marketing strategies.
Founder & Principal at Wester Consulting (formerly The Wester Group)
January 1, 1992 - PresentProvided high-impact fractional Chief Marketing Officer and strategic communications support to private corporations, public agencies, and nonprofits. Key engagements include leading Colorado Renewable Energy Society’s statewide expansion, increasing membership by 50% and audience reach by 100%, overseeing marketing, branding, and operations with board-level governance. Directed marketing and brand strategy with a 30+ member team, boosting event attendance by 35%. Conducted enterprise-wide communications audit for Cable Television Laboratories to improve executive engagement and content efficiency. Led fractional project/account roles for brand campaigns and media strategy at Milestone Marketing. Launched DexNational.com and co-led Your Value Card rollout at Dex Media and US WEST Dex. Introduced the first national online Master’s degree program at Jones International/Mind Extension University including pricing, content development, and public-private academic partnerships.
Education
B.A. International Communications at Regis University
January 11, 2030 - September 3, 2025B.A. International Economics at Regis University
January 11, 2030 - September 3, 2025Qualifications
Fundamentals of Social Media Advertising
January 11, 2030 - July 7, 2025Google Think Outside the Box: Email Marketing
January 11, 2030 - July 7, 2025Introduction to Generative AI
January 11, 2030 - July 7, 2025SEO Certification
January 11, 2030 - July 7, 2025Focus Group Moderator Certificate
January 11, 2030 - July 7, 2025Betsy Magness Leadership Certification
January 11, 2030 - July 7, 2025Google AI Prompt Essentials Certificate
January 11, 2030 - July 7, 2025META Social Media Management
January 11, 2030 - July 7, 2025Google Analytics
January 11, 2030 - July 7, 2025Google AI Prompt Essentials | Introduction to Generative AI
January 11, 2030 - September 3, 2025Meta Social Media Management–Coursera
January 11, 2030 - September 3, 2025Google Analytics & Email Marketing–Coursera
January 11, 2030 - September 3, 2025HubSpot SEO Certification
January 11, 2030 - September 3, 2025Certified Focus Group Moderator–The Burke Institute
January 11, 2030 - September 3, 2025Industry Experience
Energy & Utilities, Non-Profit Organization, Professional Services, Media & Entertainment, Government, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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