Google Ads Management (SEA)

Client: Multiple clients via communication first
Timeline: 2021 - Present (ongoing)
Collaboration: Partner project with communication first

Overview

End-to-end Google Ads campaign management for clients across B2B technology, sustainable agriculture, and rental services, driving conversions through strategic search advertising.

My Role

Google Ads strategist and campaign manager responsible for:

Strategy and Research

• Goal setting and KPI definition (CPA, ROAS, conversions) aligned with business objectives
• Keyword and competitor research using Google Keyword Planner
• Audience targeting, budget planning, and intent-based keyword grouping with appropriate match types

Account and Campaign Structure

• Campaign setup across multiple formats (Search, Performance Max, Display, Shopping)
• Strategic structuring by product line/market with tightly themed ad groups
• Location, language, bidding strategy, and budget configuration

Ad Groups, Keywords, and Copy

• Building focused ad groups with 5-20 closely related keywords per theme
• Creating multiple responsive search ads with keyword-optimized headlines, clear benefits, and strong CTAs
• Ensuring ad copy alignment with landing pages

Launch, Test, and Optimize

• Campaign launch with conservative bid strategies
• Ongoing monitoring: search terms, CTR, cost, conversions
• Continuous optimization: negative keywords, bid adjustments, audience refinement, scheduling optimization
• Performance analysis and strategic pivots

Clients

• eitec.de (B2B technology)
• Ökokiste Donauwald (organic produce subscription)
• rentmytrailer.de (trailer rental service)
• goldankauf-westenrieder.de

Key Deliverables

• Multiple active Google Ads campaigns across Search, Display, and Performance Max
• Ongoing campaign optimization and performance reporting
• Continuous bid management and budget allocation
• Regular keyword research and negative keyword refinement

SEO Research & Strategy Development

Client: Multiple clients via communication first
Timeline: 2021 - Present
Collaboration: Partner project with communication first

Overview

Comprehensive SEO research and strategic planning for diverse clients across hospitality, e-commerce, wellness, and B2B sectors, translating business goals into actionable SEO roadmaps.

My Role

SEO strategist responsible for end-to-end research and strategy development:

Discovery and Goals

• Clarifying business objectives and translating them into SEO KPIs (organic traffic, rankings, conversions)
• Defining target audiences, personas, and user journeys aligned with SEO strategy

Audit and Benchmark

• Technical, on-page, and content audits covering crawlability, indexation, site speed, mobile optimization, internal linking, and content quality
• Establishing baseline metrics: current organic traffic, key rankings, conversions, and identifying growth barriers

Market, Keyword, and Competitor Insights

• Keyword research including search intent analysis, priority keyword groups, and opportunity gaps
• Competitive analysis identifying topic leadership, content gaps, and authority differences

Strategic Planning

• Developing 3-5 strategic pillars (Technical SEO, Content & On-page, Authority/Links, Measurement)
• Prioritizing initiatives: crawl/index fixes, site architecture optimization, topic cluster creation, and link building strategies

Clients

• Bosch Building Solutions
• Ökokiste.de
• hotel-franks.de
• pohlgaerten.de
• Ackerlei.de
• facereading-muenchen.de
• immoverrentung.bayern
• communication-first.de
• Ökokiste Donauwald
• nathalie-springer.de

Key Deliverables

• 10 comprehensive SEO strategy documents
• Technical and content audit reports
• Keyword research and competitive analysis
• Prioritized action plans tailored to each business model

Kaleshwara Yoga

Client: Kaleshwara Yoga (Spiritual teaching organization in direct lineage of Sri Kaleshwar)
Timeline: October 2025 - Present (ongoing)
Collaboration: Solo Project

Overview

Comprehensive digital strategy development for a group of spiritual teachers dedicated to bringing Sri Kaleshwar’s teachings to the Western world.

My Role

Lead strategist and sparring partner responsible for:

• Content and social media strategy development
• YouTube channel optimization and growth strategy
• Video concept development with script outlines based on research and algorithm trends
• Meta ads strategy and management
• Community management
• Monthly social media copywriting (14 posts adapted for Instagram and Facebook)
• Strategic consulting for landing pages and product development

Key Deliverables

• Monthly content planning and execution (28 posts across Instagram and Facebook)
• YouTube strategy framework and video concepts
• Ad campaign management
• Ongoing strategic consultation for digital infrastructure

Results/Impact

• Project in early development phase
• Establishing collaborative workflows and digital foundation
• Building consistent brand presence across platforms

Ökokiste e.V.

Client: Ökokiste e.V. (Association for organic farmers and market gardens)
Timeline: January 2021 - December 2023 (3 years)
Collaboration: Partner project with communication first

Overview

Social media management for the umbrella organization representing organic farmers and market gardens offering subscription-based organic produce boxes to customers across Germany.

My Role

Social media copywriter and community manager responsible for:

• Monthly social media copywriting (12 posts per month)
• Community management and engagement
• Brand awareness strategy for the association

Key Deliverables

• 430+ social media posts across Instagram and Facebook
• Ongoing community engagement and member support
• Content strategy focused on awareness building for the association and its member farms

Results/Impact

• Increased visibility and awareness for the Ökokiste association
• Consistent brand presence supporting member farmers and market gardens
• Community building around sustainable, local food systems

Alpenhof Murnau

Client: Alpenhof Murnau (5-star wellness resort & fine dining hotel)
Timeline: February 2021 - Present (ongoing)
Collaboration: Partner project with communication first

Overview

Long-term social media management for a luxury wellness resort with Gault Millau-level dining, maintaining brand prestige and guest engagement across multiple platforms.

My Role

Social media copywriter and community manager, working alongside communication first:

• Monthly social media copywriting (15+ posts)
• Community management and audience engagement
• Ads management coverage (when partner is unavailable)
• Annual strategy development (collaborative)
• Pinterest strategy consultation

Key Deliverables

• 700+ social media posts across Instagram, Facebook, and Pinterest
• ~80+ ad campaigns (approximately 20 per year)
• Ongoing community management and customer interaction
• Annual content and advertising strategies

Results/Impact

• Instagram growth: 4,000 to 18,000+ followers
• Consistent brand presence across all platforms
• Sustained engagement for luxury hospitality brand

MA Coaching

Client: MA Coaching
Timeline: January 2025 - August 2025 (8 months)
Collaboration: Solo Project

Overview

Comprehensive content and digital strategy development for a coaching business, establishing their digital presence from the ground up.

My Role

Lead strategist responsible for all aspects of content strategy, digital infrastructure, and execution including:

• Target audience analysis and content strategy framework
• Digital ecosystem setup (landing pages, technical infrastructure, lead magnets)
• AI integration strategies for business optimization
• Product development consultation
• 6-month social media content planning and copywriting
• Meta ads strategy and management

Key Deliverables

• 90+ social media posts (Instagram, Facebook)
• “Klarheitskompass” - comprehensive workbook freebie
• Landing pages via ThriveCart
• Complete technical infrastructure setup
• 6-month content calendar and strategy