Hi, I'm Rose Mary Francis, a passionate and results-driven digital marketing professional currently pursuing my Master of Science in Digital Marketing at the University of Galway. I love crafting compelling visual stories, creating engaging content, and developing strategies that boost brand engagement and audience growth. I’m eager to bring my expertise in social media strategy, content creation, and brand marketing to a dynamic digital marketing role. Throughout my career, I've worked with diverse brands across multiple countries, managing social media platforms, collaborating with influencers, and optimizing marketing campaigns to deliver measurable results. I also enjoy supporting local business initiatives and empowering women-led enterprises through strategic digital marketing efforts.

Rose Mary Francis

Hi, I'm Rose Mary Francis, a passionate and results-driven digital marketing professional currently pursuing my Master of Science in Digital Marketing at the University of Galway. I love crafting compelling visual stories, creating engaging content, and developing strategies that boost brand engagement and audience growth. I’m eager to bring my expertise in social media strategy, content creation, and brand marketing to a dynamic digital marketing role. Throughout my career, I've worked with diverse brands across multiple countries, managing social media platforms, collaborating with influencers, and optimizing marketing campaigns to deliver measurable results. I also enjoy supporting local business initiatives and empowering women-led enterprises through strategic digital marketing efforts.

Available to hire

Hi, I’m Rose Mary Francis, a passionate and results-driven digital marketing professional currently pursuing my Master of Science in Digital Marketing at the University of Galway. I love crafting compelling visual stories, creating engaging content, and developing strategies that boost brand engagement and audience growth. I’m eager to bring my expertise in social media strategy, content creation, and brand marketing to a dynamic digital marketing role.

Throughout my career, I’ve worked with diverse brands across multiple countries, managing social media platforms, collaborating with influencers, and optimizing marketing campaigns to deliver measurable results. I also enjoy supporting local business initiatives and empowering women-led enterprises through strategic digital marketing efforts.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced
Malayalam
Fluent
Tamil
Beginner

Work Experience

Social Media Marketing Specialist at Sandy Sports - WakkaBall
February 1, 2024 - June 19, 2024
Developing and implementing social media strategy to enhance brand awareness and engagement. Creating engaging content for Instagram, Facebook, and TikTok to grow audience interaction. Collaborating with influencers to enhance brand reach and awareness. Managing content calendar, analysing performance metrics and adjusting content strategy accordingly.
Social Media Executive (Remote) at Eito Music Ltd
October 1, 2024 - June 19, 2024
Leading content editing for a renowned pianist, elevating post reach by 40% and expanding audience engagement. Designing and executing content strategies for Eito Music’s social media. Analysing social media insights to optimize content, improving engagement rates by 20% and driving playlist growth by 15%. Maintains project timelines and adapts strategies based on performance metrics, contributing to measurable audience expansion.
Digital Marketing Manager (Remote) at Guidenco Inc - Onvo AI
August 1, 2023 - October 31, 2024
Spearheaded market research and competitive analysis, leading to a 27% increase in audience engagement and 15% rise in website traffic within the first quarter of strategy implementation. Developed and executed innovative social media marketing campaigns, resulting in a 42% growth in brand visibility and a 60% surge in lead generation through targeted advertising. Established strategic partnerships with industry-relevant newsletters and platforms, expanding product visibility and contributing to a 35% increase in audience reach and a rise in conversion rates. Designed and implemented a successful cold email campaign that led to a 20% increase in client acquisition, effectively penetrating new markets and expanding revenue streams.
Social Media Manager at Kochi On Fleak
August 1, 2023 - October 31, 2023
Led the management of all social media platforms, curating compelling content and handling direct messaging, resulting in a 292% increase in engagement rate and reach. Designed and executed a comprehensive social media strategy, resulting in a fourfold increase in engagement and tripling the brand's reach within four months.
Operations Analyst at NatWest India Group
July 1, 2021 - November 30, 2022
Managed critical operations within the lending department, ensuring precise processing and closure of loans. Led initiatives to streamline processes and enhance operational efficiency, resulting in a 30% improvement in accuracy and 20% reduction in processing time.

Education

Bachelor of commerce at Stella Maris College
June 18, 2018 - May 28, 2021
MSc in digital marketing at University of Galway
September 3, 2024 - September 25, 2025
Bachelor of Commerce at Stella Maris College
June 1, 2018 - June 30, 2021

Qualifications

Social Media Marketing – HubSpot
January 1, 2023 - December 31, 2023
Digital Marketing Fundamentals – IIDE
January 1, 2023 - December 31, 2023
SQL & Python – GTEC Education
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Retail, Professional Services