Available to hire
I’m Sara Kathryn Auld, a freelance graphic designer and art director with a breadth of experience spanning magazines, retail catalogues and branding across the UK and South Africa. I love turning ideas into clear, impactful visuals and building strong, lasting brand identities.
From page layouts and magazine design to corporate identity and packaging, I manage end-to-end design projects, collaborate with photographers, merchandisers and printers, and deliver print-ready work on tight deadlines with a friendly, collaborative approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Latin
Intermediate
Work Experience
Graphic Designer at Robertson Advertising
December 31, 1989 - October 5, 2025Design and layout of advertising material for various clients — flyers, posters, print ads etc.
Graphic Designer at Ivory & Sime Investment Bank
December 31, 1989 - October 5, 2025Design and layout of brochures & other printed material; implementing corporate identity; liaising with printers.
Graphic Designer at Life Association of Scotland
December 31, 1990 - October 5, 2025Design and layout of brochures & other printed material; implementing corporate identity; preparing work for print.
Graphic Designer at Homechoice (retail catalogues)
December 31, 1996 - October 5, 2025Design and layout of pages for retail print catalogue; implementing corporate identity; selecting & placing images; liaising with merchandising and marketing departments; ensuring continuity and print readiness.
Self-employed at Fashion
December 31, 2004 - October 5, 2025Self-employed fashion retail business; selecting seasonal merchandise, wholesale marketing, running retail shop; tax, VAT and business management responsibilities.
Senior Designer at Tuis & Home décor magazine
January 1, 2011 - October 5, 2025Design and layout of Tuis magazine (Afrikaans) and English-language Home; creative interpretation of décor articles and graphic elements; preparing files for print.
Freelance Graphic Designer at Magazines (Cosmopolitan, Glamour, Good Housekeeping, GQ Style, O The Oprah Magazine, loyalty magazines for Clicks Clubcard & JetClub)
January 1, 2018 - October 5, 2025Logo, packaging and cookbook design; image sourcing, retouching and placement; design of graphic elements; preparing files for print.
Senior Designer at HomeChoice (retail catalogues)
June 1, 2024 - October 5, 2025Design and layout of retail catalogue – up to 260 pages quarterly, print run up to 300,000; implement corporate identity; write captions and headers; prepare final print documents.
Senior Designer at homechoice
June 30, 2024 - October 5, 2025Design and layout of quarterly retail catalogue (up to 260 pages, print run up to 300,000). Develop graphic elements to support copy and marketing, implement corporate identity, write seasonal intros, captions; prepare images for colour correction, liaise with merchandisers, photography, repro & marketing; import pricing and product descriptions; ensure deadlines; design additional print material; prepare final print/digital files.
Freelance Graphic Designer at Various magazines (Cosmopolitan, Glamour, Good Housekeeping, GQ Style, O The Oprah Magazine, Clicks Clubcard & JetClub)
December 31, 2018 - October 5, 2025Design and layout for magazines on a freelance basis; logo, packaging & cookbook design; image sourcing, retouching and placement; design of graphic elements; preparing files for print.
Senior Designer at Tuis & Home décor magazine
March 31, 2011 - October 5, 2025Design and layout of Tuis magazine (Afrikaans) and English-language Home edition; creative interpretation of décor articles and graphic elements; preparing files for print.
Self-employed Fashion Retailer at Independent business owner
May 31, 2004 - October 5, 2025Seasonal merchandise selection from Austrian high-end manufacturer; wholesale marketing to other retailers in the UK; ran a retail shop in Edinburgh; tax, VAT and business management responsibilities.
Graphic Designer at Homechoice retail catalogue
December 31, 1996 - October 5, 2025Design and layout of pages for retail print catalogue; implementing corporate identity; selecting and placing images; liaising with merchandisers, photography, repro & marketing; implementing pricing & product descriptions; ensuring continuity; preparing final book for print.
Graphic Designer at Life Association of Scotland
December 31, 1992 - October 5, 2025Design and layout of brochures and other printed material; implementing corporate identity; selecting & placing images; preparing work for print.
Graphic Designer at Ivory & Sime Investment Bank
December 31, 1990 - October 5, 2025Design and layout of brochures & other printed material; implementing corporate identity; liaising with printers; preparing print-ready documents.
Graphic Designer at Robertson Advertising
December 31, 1989 - October 5, 2025Design and layout of advertising material for various clients – flyers, posters, print ads; implementing corporate identity; liaising with printers.
Senior designer at Homechoice (retail catalogue)
June 30, 2024 - October 5, 2025Design and layout of a quarterly retail catalogue up to 260 pages, with print runs up to 300,000. Develop graphic elements to support copy and marketing requirements, implement corporate identity, write seasonal intro text, and prepare images for colour correction and deep etching. Coordinate with merchandisers, photography, repro and marketing to meet parameters for impact, import pricing and descriptions, ensure strict deadlines, and prepare final print documents. Create supporting print materials and maintain design continuity across catalogues and related materials.
Freelance Graphic Designer at Freelance (Magazines)
March 31, 2018 - October 5, 2025Design and layout for magazines including Cosmopolitan, Glamour, Good Housekeeping, GQ Style, O The Oprah Magazine; logo, packaging and cookbook design; image sourcing, retouching and placement; creation of graphic elements; prepare files for print.
Senior designer at Tuis & Home décor magazine
March 31, 2011 - October 5, 2025Design and layout for Tuis (Afrikaans) and Home magazine; creative interpretation of décor articles; design of graphic elements; prepare files for print.
Self-employed fashion retailer at Self-employed
May 31, 2004 - October 5, 2025Select seasonal merchandise from Austrian high-end manufacturers for the UK market; wholesale marketing to retailers; operate a retail shop in Edinburgh; manage tax, VAT and business operations.
Graphic Designer at Homechoice retail catalogue
December 31, 1996 - October 5, 2025Design and layout of pages for retail catalogue; implement CI; select and place images; liaise with merchandisers, photography, repro & marketing; implement pricing and product descriptions; ensure design continuity; prepare final book for print.
Graphic Designer at Life Association of Scotland
December 31, 1992 - October 5, 2025Design and layout of brochures and printed materials; implement corporate identity; select and place images; prepare work for print.
Graphic Designer at Ivory & Sime Investment Bank
December 31, 1990 - October 5, 2025Design and layout of brochures and printed material; maintain corporate identity; liaise with printers; prepare print-ready documents.
Graphic Designer at Robertson Advertising
December 31, 1989 - October 5, 2025Design and layout of advertising material for various clients – flyers, posters, print ads; maintain brand consistency; liaise with printers.
Senior Designer at homechoice
June 1, 2024 - October 5, 2025Design and layout of quarterly retail catalogues (up to 260 pages, print runs up to 300,000). Develop graphic elements to support copy & marketing, implement corporate identity, write seasonal intro copy, prepare images for colour correction and repro, liaise with merchandisers, photography, repro & marketing to meet all parameters, manage pricing descriptions and ensure design continuity across print and online assets.
Freelance Graphic Designer (Magazines) at Various Magazines
March 1, 2018 - October 5, 2025Design and layout of print magazines (Cosmopolitan, Glamour, Good Housekeeping, GQ Style, O The Oprah Magazine) and loyalty magazines for Clicks Clubcard & JetClub; logo, packaging & cookbook design; image sourcing, retouching and placement; design of graphic elements; prepare files for print.
Senior Designer at Tuis&Home décor magazine
March 1, 2011 - October 5, 2025Design and layout of Tuis magazine (Afrikaans) and later English-language Home; creatively interpret décor articles to select imagery and design appropriate graphic elements; prepare files for print.
Self-employed Fashion Retailer at Self-employed fashion retail
May 31, 2004 - October 5, 2025Selected seasonal merchandise from Austrian high-end manufacturers for the UK market; wholesale marketing to other retailers; ran a retail shop in Edinburgh; managed all aspects of tax, VAT and business operations.
Graphic Designer at homechoice retail catalogue
December 31, 1996 - October 5, 2025Design and layout of pages for retail print catalogue; implement corporate identity; image selection and placement; liaise with merchandisers, photography, repro & marketing; implement pricing & product descriptions; ensure continuity; prepare final print files.
Graphic Designer at The Life Association of Scotland
December 31, 1992 - October 5, 2025Design and layout of brochures and other printed material; implement corporate identity; select and place images; prepare work for print.
Graphic Designer at Ivory & Sime Investment Bank
December 31, 1990 - October 5, 2025Design and layout of brochures & other printed material; implement corporate identity; liaise with printers; prepare print-ready documents.
Graphic Designer at Robertson Advertising
December 31, 1989 - October 5, 2025Design and layout of advertising material for various clients – flyers, posters, print ads; implement corporate identity; liaise with printers; prepare print-ready documents.
Senior designer at homechoice
June 30, 2024 - October 5, 2025Design & layout of retail catalogue – up to 260 pages quarterly, print run up to 300,000; design & implementation of graphic elements; adherence to corporate identity; copywriting for seasonal intros and captions; image prep; liaising with merchandisers, photography, repro & marketing; preparing final print and website-ready files; additional print material creation.
Freelance graphic designer (magazines) at Freelance
December 31, 2018 - October 5, 2025Design & layout of magazines for titles including Cosmopolitan, Glamour, Good Housekeeping, GQ Style, O The Oprah Magazine; logo, packaging & cookbook design; image sourcing, retouching and placement; design of graphic elements; preparing files for print.
Senior designer at Tuis & Home décor magazine
December 31, 2011 - October 5, 2025Design & layout of Tuis magazine (Afrikaans) and English-language Home; creative interpretation of décor articles and graphic element design; preparing files for print.
Self employed fashion retail at Edinburgh, United Kingdom
December 31, 2004 - October 5, 2025Selecting seasonal merchandise from Austrian high-end manufacturers; wholesale marketing to retailers in the UK; running a retail shop in Edinburgh; all aspects of tax, VAT and general business management.
Graphic designer at homechoice (retail catalogue)
December 31, 1996 - October 5, 2025Design & layout of pages for retail print catalogue; implementing corporate identity; selecting & placing images; liaising with merchandisers, photography, repro & marketing; implementing pricing & product descriptions; ensuring continuity; preparing final book for print.
Graphic designer at Life Association of Scotland
December 31, 1992 - October 5, 2025Design & layout of brochures & other printed material; implementing corporate identity; selecting & placing images; preparing work for print.
Graphic designer at Ivory & Sime Investment Bank
December 31, 1990 - October 5, 2025Design & layout of brochures & other printed material; implementing corporate identity; liaising with printers; preparing print-ready documents.
Graphic designer at Robertson Advertising
December 31, 1989 - October 5, 2025Design & layout of advertising material for various clients – flyers, posters, print ads; implementing corporate identity; liaising with printers.
Education
Diploma (SHND) at Napier Polytechnic
October 18, 2024 - June 30, 1988Communication Studies (Advertising, Marketing, Public Relations)
Foundation at Central School of Art & Design
October 18, 2024 - June 28, 1985Art & Design foundation course: graphic design, illustration, photography, textile design, fine art, animation
A levels at The Edinburgh Academy
October 18, 2024 - June 13, 1984English, French, Art
O grades at St Margarets School
October 18, 2024 - June 25, 1982English, French, Latin, Arithmetic, Maths, Chemistry, Physics, Geography, Art
SHND Communication Studies at Napier Polytechnic
September 1, 1986 - June 30, 1988Foundation Course in Art & Design at Central School of Art, London
January 1, 1985 - December 31, 1985'A' Level at The Edinburgh Academy
January 1, 1984 - December 31, 1984'O' Grade at St Margaret's School
January 1, 1982 - December 31, 1982SHND in Communication Studies at Napier Polytechnic
September 1, 1986 - June 30, 1988Secretarial Studies at Edinburgh Business School
September 1, 1985 - June 30, 1986Foundation Course in Art & Design at Central School of Art & Design, London
September 1, 1984 - June 30, 1985'A' Level at The Edinburgh Academy
January 1, 1984 - December 31, 1984'O' Grade at St Margaret's School
January 1, 1982 - December 31, 1982SHND Communication Studies at Napier Polytechnic
September 1, 1986 - June 30, 1988Foundation Course in Art & Design at Central School of Art, London
September 1, 1984 - June 30, 1985'A' Level (English, French, Art) at The Edinburgh Academy
January 1, 1984 - January 1, 1984'O' Grade (English, French, Latin, Arithmetic, Maths, Chemistry, Physics, Geography, Art) at St Margaret's School
January 1, 1982 - January 1, 1982Higher National Diploma in Communication Studies (SHND) at Napier Polytechnic
September 1, 1986 - June 30, 1988Foundation Course in Art & Design at Central School of Art & Design, London
September 1, 1984 - June 30, 1985'A' Level (English, French, Art) at The Edinburgh Academy
September 1, 1984 - June 30, 1985'O' Grade (English, French, Latin, Arithmetic, Maths, Chemistry, Physics, Geography, Art) at St Margaret's School, Edinburgh
January 1, 1982 - December 31, 1982Secretarial Studies at Edinburgh Business School
September 1, 1985 - June 30, 1986SHND Communication Studies at Napier Polytechnic
September 1, 1986 - June 30, 1988Foundation Course in Art & Design at Central School of Art, London
January 1, 1984 - January 1, 1984'A' Level (English, French, Art) at The Edinburgh Academy
January 1, 1984 - January 1, 1984'O' Grade (English, French, Latin, Arithmetic, Maths, Chemistry, Physics, Geography, Art) at St Margaret’s School
January 1, 1982 - January 1, 1982Secretarial Studies at Edinburgh Business School
September 1, 1985 - June 30, 1986Qualifications
Industry Experience
Financial Services, Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods
design of Spice Pots logo for product packaging, development of the brand, design of cookbooks and leaflets
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