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Hi, I'm Michelle Gomes, a results-driven Social Media Manager with 8 years of experience crafting compelling content across digital media, journalism, and health advocacy. I excel at leading high-impact campaigns that grow organic audiences and strengthen brand presence through strategic storytelling. I leverage analytics and audience insights to deliver engaging and timely content that resonates with audiences. I'm passionate about using my skills to make a meaningful impact and collaborating with teams to create innovative digital campaigns.…Hi, I'm Michelle Gomes, a results-driven Social Media Manager with 8 years of experience crafting compelling content across digital media, journalism, and health advocacy. I excel at leading high-impact campaigns that grow organic audiences and strengthen brand presence through strategic storytelling. I leverage analytics and audience insights to deliver engaging and timely content that resonates with audiences. I'm passionate about using my skills to make a meaningful impact and collaborating with teams to create innovative digital campaigns.

Michelle Gomes

Social Media Manager, Copywriter, Content Strategist, +4

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Hi, I'm Michelle Gomes, a results-driven Social Media Manager with 8 years of experience crafting compelling content across digital media, journalism, and health advocacy. I excel at leading high-impact campaigns that grow organic audiences and strengthen brand presence through strategic storytelling. I leverage analytics and audience insights to deliver engaging and timely content that resonates with audiences. I'm passionate about using my skills to make a meaningful impact and collaborating with teams to create innovative digital campaigns.…Hi, I'm Michelle Gomes, a results-driven Social Media Manager with 8 years of experience crafting compelling content across digital media, journalism, and health advocacy. I excel at leading high-impact campaigns that grow organic audiences and strengthen brand presence through strategic storytelling. I leverage analytics and audience insights to deliver engaging and timely content that resonates with audiences. I'm passionate about using my skills to make a meaningful impact and collaborating with teams to create innovative digital campaigns.

Available to hire

Hi, I’m Michelle Gomes, a results-driven Social Media Manager with 8 years of experience crafting compelling content across digital media, journalism, and health advocacy. I excel at leading high-impact campaigns that grow organic audiences and strengthen brand presence through strategic storytelling.

I leverage analytics and audience insights to deliver engaging and timely content that resonates with audiences. I’m passionate about using my skills to make a meaningful impact and collaborating with teams to create innovative digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Consultant – Communications Campaign Specialist at SIGHTSAVERS INDIA

April 30, 2025 - July 18, 2025

Orchestrated the Glaucoma Awareness Campaign with communications for 6 high-impact events involving state government ministers. Championed a high-performing social media campaign with 22.5M impressions exceeding KPIs by 50% and achieved over 2.5 million offline reach surpassing projections by 1,560%. Coordinated a multi-city radio campaign to amplify awareness and spearheaded the design and launch of a glaucoma microsite to enhance user engagement and campaign visibility. Created high-impact outreach content and IEC collaterals. Collaborated with brand, advocacy, and fundraising teams to develop state profiles and donor-facing reports.

Social Media Manager at ZEE MEDIA CORPORATION LIMITED

March 31, 2024 - July 18, 2025

Scaled Zee News English Instagram organically from zero to over 70K followers in 8 months. Crafted and implemented tailored content strategies for social media platforms. Led a team of 3, coordinating with editors and marketing to deliver integrated 360° digital campaigns. Leveraged analytics and audience insights to optimize content, driving high engagement with timely and compelling storytelling.

Social Media Executive, Copy Editor at MIRROR NOW, THE TIMES GROUP

November 30, 2020 - July 18, 2025

Co-conceptualized the split-screen Instagram video format, boosting engagement by 25%, adopted by leading media channels. Led real-time news coverage, managing visuals and publishing calendars under tight deadlines. Co-produced web-exclusive shows, interactive posts, and promos, increasing video watch time by 30%. Scripted and executed short-form explainers with editorial teams to enhance accuracy and storytelling. Optimized content using analytics and social listening, driving a 20% engagement uplift and improving ROI.

Consultant - Communications Campaign Specialist at Sightsavers India

April 30, 2025 - July 23, 2025

Orchestrated the Glaucoma Awareness Campaign, driving communications for 6 high-impact events across India with state government ministers in attendance. Championed a high-performing social media campaign with 22.5 million impressions, exceeding KPIs by 50%. Achieved over 2.5 million offline reach through strategic print media, surpassing projections by 1,560%. Coordinated a multi-city radio campaign to amplify awareness. Spearheaded design and launch of glaucoma microsite, enhancing user engagement and visibility; created high-impact outreach content and IEC collaterals. Aligned with brand, advocacy, and fundraising teams to develop state profiles and donor-facing reports.

Social Media Manager at Zee Media Corporation Limited

March 31, 2024 - July 23, 2025

Scaled Zee News English Instagram organically from zero to 70K+ followers in 8 months. Crafted and implemented tailored content strategies for social media. Led a team of 3, coordinated with editors and marketing to deliver integrated 360° digital campaigns. Leveraged analytics and audience insights to optimize content, driving high engagement with timely, compelling storytelling.

Social Media Executive, Copy Editor at Mirror Now, The Times Group

November 30, 2020 - July 23, 2025

Co-conceptualized the split-screen Instagram video format, boosting engagement by 25% and adopted by leading media channels. Led real-time news coverage, managing visuals and publishing calendars under tight deadlines. Co-produced web-exclusive shows, interactive posts, and promos, increasing video watch time by 30%. Scripted and executed short-form explainers with editorial teams, enhancing accuracy and storytelling. Optimized content using analytics and social listening, driving a 20% engagement uplift and better ROI.

Consultant – Communications Campaign Specialist at SIGHTSAVERS INDIA

April 30, 2025 - July 23, 2025

Orchestrated the Glaucoma Awareness Campaign, driving communications for 6 high-impact events across India with state government ministers in attendance. Championed a high-performing social media campaign with 22.5M impressions, exceeding KPIs by 50%. Achieved 2.5M+ offline reach through strategic print media, surpassing projections by 1,560%. Coordinated a multi-city radio campaign to amplify awareness. Spearheaded design and launch of glaucoma microsite, enhancing user engagement and campaign visibility; created high-impact outreach content and IEC collaterals. Aligned with brand, advocacy, and fundraising teams to develop state profiles and donor-facing reports.

Social Media Manager at ZEE MEDIA CORPORATION LIMITED

March 31, 2024 - July 23, 2025

Social Media Executive, Copy Editor at MIRROR NOW, THE TIMES GROUP

November 30, 2020 - July 23, 2025

Co-conceptualized the split-screen Instagram video format, boosting engagement 25% and adopted by leading media channels. Led real-time news coverage, managing visuals and publishing calendars under tight deadlines. Co-produced web-exclusive shows, interactive posts, and promos, increasing video watch time 30%. Scripted and executed short-form explainers with editorial teams, enhancing accuracy and storytelling. Optimized content using analytics and social listening, driving a 20% engagement uplift and better ROI.