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I am a data-driven marketer with over 10 years of experience specializing in marketing strategy and execution across retail, advertising, loyalty, and tech industries. I founded Innova Strategic Marketing, where I lead business development, strategic planning, and digital marketing strategy to deliver impactful lifecycle marketing campaigns focused on driving customer engagement and ROI. Throughout my career, I have worked in various marketing leadership roles including lifecycle marketing lead roles where I collaborate cross-functionally with marketing, customer success, and product teams to design and execute customer journey strategies and product launches. Passionate about delivering measurable results, I apply my skills in data analysis, customer journey mapping, and campaign management to optimize marketing performance and drive growth.…I am a data-driven marketer with over 10 years of experience specializing in marketing strategy and execution across retail, advertising, loyalty, and tech industries. I founded Innova Strategic Marketing, where I lead business development, strategic planning, and digital marketing strategy to deliver impactful lifecycle marketing campaigns focused on driving customer engagement and ROI. Throughout my career, I have worked in various marketing leadership roles including lifecycle marketing lead roles where I collaborate cross-functionally with marketing, customer success, and product teams to design and execute customer journey strategies and product launches. Passionate about delivering measurable results, I apply my skills in data analysis, customer journey mapping, and campaign management to optimize marketing performance and drive growth.

Ivonna Cabrera

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a data-driven marketer with over 10 years of experience specializing in marketing strategy and execution across retail, advertising, loyalty, and tech industries. I founded Innova Strategic Marketing, where I lead business development, strategic planning, and digital marketing strategy to deliver impactful lifecycle marketing campaigns focused on driving customer engagement and ROI. Throughout my career, I have worked in various marketing leadership roles including lifecycle marketing lead roles where I collaborate cross-functionally with marketing, customer success, and product teams to design and execute customer journey strategies and product launches. Passionate about delivering measurable results, I apply my skills in data analysis, customer journey mapping, and campaign management to optimize marketing performance and drive growth.…I am a data-driven marketer with over 10 years of experience specializing in marketing strategy and execution across retail, advertising, loyalty, and tech industries. I founded Innova Strategic Marketing, where I lead business development, strategic planning, and digital marketing strategy to deliver impactful lifecycle marketing campaigns focused on driving customer engagement and ROI. Throughout my career, I have worked in various marketing leadership roles including lifecycle marketing lead roles where I collaborate cross-functionally with marketing, customer success, and product teams to design and execute customer journey strategies and product launches. Passionate about delivering measurable results, I apply my skills in data analysis, customer journey mapping, and campaign management to optimize marketing performance and drive growth.

Available to hire

I am a data-driven marketer with over 10 years of experience specializing in marketing strategy and execution across retail, advertising, loyalty, and tech industries. I founded Innova Strategic Marketing, where I lead business development, strategic planning, and digital marketing strategy to deliver impactful lifecycle marketing campaigns focused on driving customer engagement and ROI.

Throughout my career, I have worked in various marketing leadership roles including lifecycle marketing lead roles where I collaborate cross-functionally with marketing, customer success, and product teams to design and execute customer journey strategies and product launches. Passionate about delivering measurable results, I apply my skills in data analysis, customer journey mapping, and campaign management to optimize marketing performance and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Head of Marketing at INNOVA Strategic Marketing

July 1, 2019 - Present

Founded and lead a strategic lifecycle marketing firm handling general business management including business development, goal setting, strategic planning, financial management, and marketing operations. Developed digital marketing strategies and managed execution of multi-channel lifecycle marketing campaigns such as customer journey mapping, social media, email, and SMS marketing. Maintained client and stakeholder relationships ensuring successful delivery of results with positive ROI, catering to both B2C and B2B audiences.

Customer Marketing Lead at Venngage

October 1, 2024 - August 20, 2025

Served as a Lifecycle Marketing Lead, part of the marketing leadership team owning KPIs and reporting to executive leadership including the CEO. Designed and executed lifecycle marketing initiatives focusing on customer adoption and revenue/account expansion. Led cross-functional collaboration with marketing, customer success, support, and product teams. Owned customer journey mapping and product launches from ideation to execution for various user personas.

Senior Lifecycle Marketer at Venngage

October 1, 2021 - August 20, 2025

Owned email marketing initiatives focused on lifecycle stages to boost product adoption and free-to-paid upgrade rates. Collaborated with marketing and product teams to understand customer behavior and designed data-driven email and in-app campaigns. Developed lifecycle strategy and customer journeys for diverse user segments. Successfully implemented an onboarding email journey that increased platform usage by 45% within three months.

Lifecycle Marketing Specialist at LoyaltyOne

April 1, 2021 - August 20, 2025

Developed and executed multi-channel marketing strategies to support various stages of the customer lifecycle for AIR MILES, focusing on digital engagement, acquisition, onboarding, and top-tier customer segments. Led optimization of onboarding email journeys generating above benchmark open rates and a 16% increase in product usage. Managed day-to-day lifecycle campaign execution including creative development, deployment, and A/B testing. Built relationships with partner teams across industries and managed campaign budgets.

Digital Marketing Specialist at Nelson Education

March 1, 2019 - August 20, 2025

Created and executed outbound B2B and B2C email marketing campaigns. Monitored and analyzed social and email campaign performance. Coordinated implementation of a project management tool to establish marketing processes. Managed web and social media content, resulting in a 31% increase in Twitter followers making Nelson the top Canadian educational publisher on the platform.

Online Marketing Coordinator at IKEA

August 1, 2017 - August 20, 2025

Coordinated marketing actions for online channels in Caribbean stores. Managed web design team workload for website and mobile app content creation. Created and managed social media content calendars. Provided digital analytics insights to support marketing strategies. Worked closely with sales teams to align digital marketing efforts with sales goals. Coordinated online advertising campaigns across multiple digital media platforms.