Hi, I’m Sofia Haranko, a results-driven Social Media & Digital Marketing Specialist with 3+ years of experience shaping content strategies for lifestyle, retail, and e-commerce brands across Canada and internationally. I thrive on turning data into compelling content, boosting brand visibility, and coordinating influencer partnerships that drive measurable ROI. Hi, I enjoy managing Instagram and TikTok content, creating engaging stories, reels, and campaigns, and collaborating with local influencers and brands to grow audiences and deepen engagement, all while blending creativity with analytics to deliver practical, growth-focused results.

Sofia Haranko

Hi, I’m Sofia Haranko, a results-driven Social Media & Digital Marketing Specialist with 3+ years of experience shaping content strategies for lifestyle, retail, and e-commerce brands across Canada and internationally. I thrive on turning data into compelling content, boosting brand visibility, and coordinating influencer partnerships that drive measurable ROI. Hi, I enjoy managing Instagram and TikTok content, creating engaging stories, reels, and campaigns, and collaborating with local influencers and brands to grow audiences and deepen engagement, all while blending creativity with analytics to deliver practical, growth-focused results.

Available to hire

Hi, I’m Sofia Haranko, a results-driven Social Media & Digital Marketing Specialist with 3+ years of experience shaping content strategies for lifestyle, retail, and e-commerce brands across Canada and internationally. I thrive on turning data into compelling content, boosting brand visibility, and coordinating influencer partnerships that drive measurable ROI.

Hi, I enjoy managing Instagram and TikTok content, creating engaging stories, reels, and campaigns, and collaborating with local influencers and brands to grow audiences and deepen engagement, all while blending creativity with analytics to deliver practical, growth-focused results.

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Language

Ukrainian
Fluent
English
Advanced

Work Experience

Social Media Specialist at Jadore Couture
October 1, 2023 - Present
Developed engaging Instagram stories, posts and reels; managed content calendars; collaborated with local creators to expand reach and engagement.
Social Media Content & Communications Lead at NHV Natural Pet Product
March 2, 2025 - September 8, 2025
Managed social media content and communications; increased organic reach; secured 10+ collaborations with local creators; organized local events and assets for campaigns.
Social Media Specialist at Stella Jewelry
December 31, 2023 - September 8, 2025
Created cross-platform social content; posts and reels; built brand presence and engagement.
Social Media Specialist at Maple Bear Kyiv
January 1, 2022 - September 8, 2025
Managed social media for Maple Bear Kyiv; produced content aligned with brand campaigns.
Social Media Coordinator at ATG Glazing Ltd.
December 31, 2023 - September 8, 2025
Coordinated social media campaigns, created content and tracked performance across channels.
Social Media Specialist at Hygge Design House
April 1, 2025 - Present
Expanded social media presence, produced engaging assets and added courses for marketing education; responsible for content strategy.
Social Media Specialist at J'adore Couture
October 1, 2023 - Present
Developed and executed social media strategy across Instagram and TikTok; produced engaging reels and stories; collaborated with local creators; designed content assets and monthly calendars; grew engagement and reach.
Social Media Content & Communications Lead at NHV Natural Pet Product
March 1, 2025 - September 8, 2025
Led social media content and communications; grew Instagram and TikTok following by 650% organically; produced reels, posts, stories and visuals; coordinated with influencers and brand partners.
Social Media Specialist at Maple Bear Kyiv
December 31, 2022 - September 8, 2025
Managed content creation, social media strategy, and campaigns for an educational brand; produced posts and visuals for platforms; collaborated with educators and local partners.
Social Media Specialist at Stella Jewelry
December 31, 2023 - September 8, 2025
Designed and executed social media campaigns for jewelry brand; created engaging content; grew brand presence on Instagram and other platforms.
Social Media Specialist at Hygge Design House
April 1, 2025 - Present
Developed social media strategy and content; produced reels and story-led content; focused on brand storytelling and engagement.
Social Media Specialist at Jadore Couture
October 2, 2023 - Present
Responsible for developing and executing social media content strategies for Instagram and TikTok, producing reels and stories three times per week, and supporting product launches. Coordinated influencer outreach and content creation to boost brand presence and engagement.
Social Media Specialist at NHV Natural Pet Product
March 2, 2025 - September 28, 2025
Social Media Content and Communication Lead. Increased Instagram and TikTok following by 650% (from 80 to 600) organically; created content for campaigns; managed influencer outreach; organized local events; produced digital and print materials for launches.
Social Media Specialist at Stella Jewelry
December 31, 2023 - September 28, 2025
Developed cross-platform content strategies and produced multimedia content for the website, Instagram, and Facebook; supported community growth; collaborated on campaigns; created engaging visuals and posts.
Social Media Specialist at Maple Bear Kyiv
December 31, 2022 - September 28, 2025
Designed and implemented content plans; executed social media copywriting for platforms; produced visually captivating content for the website, Instagram, and Facebook; created posts and reels.
Social Media Specialist at Hygge Design House
April 1, 2025 - Present
Social Media Specialist; added courses and certifications; introduced marketing education; produced digital assets for presentations and campaigns; strengthened brand professionalism.
Social Media Coordinator at AT Glazing LTD.
December 31, 2023 - September 28, 2025
Coordinated social media activities and campaigns; assisted in content creation and scheduling; supported brand communications and promotional efforts.

Education

Master of Psychology at Taras Shevchenko National University
January 11, 2030 - January 1, 2023
Bachelor of Arts in Ukrainian Studies at Sub-Carpathian National University
January 1, 2017 - January 1, 2021
Content Marketing Certification at HubSpot Academy
January 11, 2030 - September 8, 2025
Social Media Marketing Certification at Hootsuite
January 11, 2030 - September 8, 2025
Content Marketing Certification at HubSpot
January 11, 2030 - September 8, 2025
Master of Psychology at Taras Shevchenko National University
January 11, 2030 - January 1, 2023
Bachelor of Arts: Ukrainian Studies at Sub-Carpathian National University
January 1, 2017 - January 1, 2021
Master of Psychology at Taras Shevchenko National University
January 1, 2017 - January 1, 2023
Bachelor of Arts in Ukrainian Studies at Sub-Carpathian National University
January 1, 2017 - January 1, 2021
Marketing Certification / Intro to Marketing at University of British Columbia
January 11, 2030 - September 28, 2025

Qualifications

Social Media Marketing Certification
January 11, 2030 - September 8, 2025
Email Marketing Certification
January 11, 2030 - September 8, 2025
HubSpot Content Marketing Certification
January 11, 2030 - September 8, 2025
HubSpot Social Media Marketing Certification
January 11, 2030 - September 8, 2025
HubSpot Content Marketing Certification
January 11, 2030 - September 8, 2025
Hootsuite Social Media Marketing Certification
January 11, 2030 - September 8, 2025
Google Analytics 4 Certification
January 11, 2030 - September 8, 2025
Email Marketing Certification
January 11, 2030 - September 8, 2025
HubSpot Content Marketing Certification
January 11, 2030 - September 28, 2025
Social Media Marketing Certification (Hootsuite)
January 11, 2030 - September 28, 2025
Email Marketing Certification
January 11, 2030 - September 28, 2025
HubSpot Content Marketing Certification
January 11, 2030 - September 28, 2025
Social Media Marketing Certification (Hootsuite)
January 11, 2030 - September 28, 2025
Email Marketing Certification
January 11, 2030 - September 28, 2025
Hootsuite Social Media Marketing Certification
January 11, 2030 - September 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail