Creating magic for you at rates that won't break the bank! I’m Robyn Bodmann, a digital designer with a passion for clean, scalable design systems and engaging brand experiences. I craft brand identities, websites, build component libraries in Figma, and shape seasonal campaigns for retailers and consumer brands. Collaboration and storytelling guide my work—from concept and copy collaboration to asset production and photography. I’m excited by AI-powered tools, sustainability, and the outdoors, and I love turning complex ideas into intuitive interfaces.…

Robyn Bodmann

Creating magic for you at rates that won't break the bank! I’m Robyn Bodmann, a digital designer with a passion for clean, scalable design systems and engaging brand experiences. I craft brand identities, websites, build component libraries in Figma, and shape seasonal campaigns for retailers and consumer brands. Collaboration and storytelling guide my work—from concept and copy collaboration to asset production and photography. I’m excited by AI-powered tools, sustainability, and the outdoors, and I love turning complex ideas into intuitive interfaces.…

Available to hire

Creating magic for you at rates that won’t break the bank!

I’m Robyn Bodmann, a digital designer with a passion for clean, scalable design systems and engaging brand experiences. I craft brand identities, websites, build component libraries in Figma, and shape seasonal campaigns for retailers and consumer brands.

Collaboration and storytelling guide my work—from concept and copy collaboration to asset production and photography. I’m excited by AI-powered tools, sustainability, and the outdoors, and I love turning complex ideas into intuitive interfaces.

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Language

English
Fluent

Work Experience

Pitch Deck Designer, UX UI and Brand Designer at Basis Point Group and Mitchell & Stones
March 12, 2025 - Present
Freelance designer for Mitchell & Stones (UK): • Website design and development • Branding • Logo design and brand storytelling Basis Point (UK/Dublin, IE/South Africa): • Pitch Deck / Sales Deck design • Branding • Brochure design • File compression and packaging for client deliveries/proposals Skills: Design Management · Design Studio · Project Management · User Experience (UX) · UX Research · Collaborative Problem Solving
Digital Designer at WOOLWORTHS
July 31, 2024 - September 27, 2025
Focused on creating digital assets for retail campaigns, enhancing workflow in design processes, and collaborating on seasonal campaigns while maintaining high standards of asset quality.
Digital Designer & User Interface Design at Faithful to Nature
February 28, 2022 - September 27, 2025
Lead digital creator for campaigns, responsible for website design and development, and also involved in content creation and collaboration for social media engagement.
Junior Graphic Designer at SneakerLab
January 31, 2020 - September 27, 2025
Organized internal branding materials and created various content types including blog posts and packaging design while also contributing to photo and video projects.
Freelance Brand Designer & UI/UX Designer at Mitchell & Stones
March 4, 2025 - Present
Freelance retainer focusing on website design and development. Skills: · Layout Design · User Journeys · Wireframing · Analytical Skills · Visual Storytelling · Responsive Web Design · User Experience (UX) · Content Creation · Product Knowledge · Customer Service · Landing Pages · User Interface Design · User-centered Design
Digital Designer at WOOLWORTHS
July 1, 2024 - October 5, 2025
Digital designer for retail browser banners and content; workspace designer of file setup and component library in Figma; enhanced workflow and seasonal campaign roll-out; produced high-quality assets; Photoshop and AI-generated composition; template builder; lead communicator with internal managers for presentations and concepts.
Digital Designer & User Interface Design at Faithful to Nature
February 1, 2022 - October 5, 2025
Lead digital creator for campaigns and design projects; content development for social engagement; website design and development; copywriting collaboration; paid media design; assisted in creating shoot lists using product stockist analytics; teamwork.
Junior Graphic Designer at SneakerLab
May 1, 2020 - Present
Organised filing systems for internal and external brand marketing; content creator (blog posts, imagery, carousels, videos); conceptualised packaging; photographer and video editor.
Brand Identity Creator at Respiratory Care Africa
March 1, 2020 - Present
Brand identity creator; adaptation and approval of concepts to various media; photographer and video editor in Adobe software; communicator to internal stakeholders about brand exposure and publication.
Design Development Specialist at Private
March 18, 2025 - Present
Collaborator and designer on projects throughout the globe. I get brought onto projects in the UK to consult, kickstart website builds, and help shape styling guides. I assist with developing and styling pitch decks for investment and wealth funding corporations, as well as creating animations and resizing content to fit client interactions. Collaborator and designer on projects throughout the globe. I get brought onto projects in the UK to consult, kickstart website builds, and help shape styling guides. I assist with developing and styling pitch decks for investment and wealth funding corporations, as well as creating animations and resizing content to fit client interactions. Skills: Design Management · Design Studio · Project Management · User Experience (UX) · UX Research · Collaborative Problem Solving
Freelance Digital Designer / Brand & UI/UX Design at Mitchell & Stones
January 1, 2025 - Present
Freelance retainer focusing on brand and UI/UX design, with website design and development responsibilities.
Digital Designer at WOOLWORTHS
July 1, 2024 - October 16, 2025
Digital designer for retail banners and content; workspace file setup and component library in Figma; seasonal campaign roll-out; asset production; Photoshop and AI-generated composition; lead communication with internal managers for presentations and concepts.
Digital Designer & User Interface Design at Faithful to Nature
February 1, 2022 - October 16, 2025
Lead digital creator for campaigns and design projects; content creation for social engagement; website design and development; copywriting collaboration; paid media design; assisted in shoot list development using product stockist analytics; teamwork and collaboration.
Junior Graphic Designer at SneakerLab
January 1, 2021 - October 16, 2025
Organised filing systems for brand marketing; content creation (blog posts, imagery, carousels, videos); packaging concepting and creation; photography and video editing.
Design & Marketing Specialist at Respiratory Care Africa
March 1, 2020 - Present
Brand identity creator; adaptation and approval of concepts for various media; photographer and video editor using Adobe software; internal stakeholder communication about brand exposure and publication.
Pitch Deck Designer, UX UI and Brand Designer at Basis Point Group and Mitchell & Stones
March 21, 2025 - Present
Freelance designer for Mitchell & Stones (UK): • Website design and development • Branding • Logo design and brand storytelling Basis Point (UK/Dublin, IE/South Africa): • Pitch Deck / Sales Deck design • Branding • Brochure design • File compression and packaging for client deliveries/proposals

Education

BA Honours Degree in Visual Communication - Graphic Design at Stellenbosch Academy of Design
January 1, 2018 - December 31, 2018
BA Degree in Visual Communication - Design at Stellenbosch Academy of Design
January 1, 2015 - December 31, 2017
BA Honours Degree in Visual Communication - Graphic Design at Stellenbosch Academy of Design
January 11, 2030 - January 1, 2018
BA Degree in Visual Communication - Design at Stellenbosch Academy of Design
January 1, 2015 - January 1, 2017
BA Honours Degree in Visual Communication - Graphic Design at Stellenbosch Academy of Design
January 11, 2030 - January 1, 2018
BA Degree in Visual Communication - Design at Stellenbosch Academy of Design
January 1, 2015 - January 1, 2017

Qualifications

BA Honours Degree in Visual Communication - Graphic Design
January 11, 2030 - January 1, 2018
BA Degree in Visual Communication - Design
January 1, 2015 - January 1, 2017

Industry Experience

Healthcare, Retail, Media & Entertainment, Software & Internet, Professional Services, Education
    uniE621 UI UX Design: Change the Way You Shop, For Good.
    Website Design for an online wellness store. graphicdesigner illustrator webdesigner designer branding wellness retail healthstore online uiuxdesign productdesign…
    paper UX UI Design: Change the Way You Shop, For Good.

    About the Brand

    Faithful to Nature is an online health and wellbeing retailer founded in 2006 with a mission to make honest, ethical shopping accessible to everyone. As pioneers in the industry, they introduced the world’s first ingredient policy — a vetting system that ensures every product on their site meets the highest standards of transparency and sustainability.

    Today, customers can choose from over 9,000 consciously curated products, filtered through more than 50 “values” to match their dietary, lifestyle, and ethical preferences.

    The brief

    Faithful to Nature planned a design refresh of their website — the heart of their business and their primary revenue driver. Following a brand rebirth in 2020 (which introduced a new logo, refreshed copy, photography, and campaigns), this project aimed to take the digital experience to the next level.

    While I had contributed to the earlier rebrand, this brief was something new — an opportunity to evolve the website itself: refining its usability, elevating its visual identity, and ensuring that every design choice supported a smoother, more inspiring shopping journey.

    Over the course of eight months, I created prototypes for key pages, including:

    Homepage
    Deals Page
    Product Landing Page
    Cart
    Address Book

    Resolving Complex Problems and Identifying Unique Challenges

    Before diving into design, I collaborated closely with the in-house product designer, who mentored me through a rigorous research process. Together, we uncovered the unique challenges and opportunities shaping the user experience — from helping customers prioritize product ingredients to guiding them seamlessly toward confident purchasing decisions.

    This process deepened my understanding that web design goes far beyond aesthetics. It’s about solving complex problems, bridging user pain points, and ensuring that every visual decision serves a functional purpose. Once those challenges were resolved, the design’s visual language naturally followed.

    User-Centric Design

    At the core of this project was a steadfast focus on the user. Every page was designed with intention — ensuring a seamless, intuitive, and memorable journey from the first click to checkout.