I’m a UX/UI & Digital Product Designer with over 15 years of experience shaping visual, motion, and user-centered digital products. I’ve built a track record delivering intuitive, scalable solutions by combining UX research, prototyping and close collaboration with product and engineering teams. I’m a team player with strong communication skills, a hands-on mindset, and a genuine drive to learn, share, and contribute. I thrive in collaborative environments where design, product and engineering work tightly together to build real, meaningful outcomes.

Ivo Vassalo

I’m a UX/UI & Digital Product Designer with over 15 years of experience shaping visual, motion, and user-centered digital products. I’ve built a track record delivering intuitive, scalable solutions by combining UX research, prototyping and close collaboration with product and engineering teams. I’m a team player with strong communication skills, a hands-on mindset, and a genuine drive to learn, share, and contribute. I thrive in collaborative environments where design, product and engineering work tightly together to build real, meaningful outcomes.

Available to hire

I’m a UX/UI & Digital Product Designer with over 15 years of experience shaping visual, motion, and user-centered digital products. I’ve built a track record delivering intuitive, scalable solutions by combining UX research, prototyping and close collaboration with product and engineering teams.

I’m a team player with strong communication skills, a hands-on mindset, and a genuine drive to learn, share, and contribute. I thrive in collaborative environments where design, product and engineering work tightly together to build real, meaningful outcomes.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Digital Product Designer at Rede Global S.A
January 1, 2023 - Present
End-to-end design of internal and client-facing digital products, including CRM, effort rate simulator, property comparison, client portal and a new budget-based property search. Led user research with consultants and customers to uncover pain points and define new product opportunities. Created wireframes, flows and high-fidelity prototypes in Figma, ensuring clear documentation for development handoff. Worked closely with IT and product teams from early ideation to delivery — applying a Design Thinking approach to ensure feasibility, sprint support and post-delivery QA. Advocated for user-centric and accessible solutions, aligned with business goals and technical constraints.
Art Director at Century 21 Portugal and Spain
January 1, 2023 - September 30, 2025
Managed and directed creative projects across print, web, and video for multiple markets. Led the production of the brand podcast and oversaw consistent brand execution across the network. Supervised multidisciplinary teams and ensured timely delivery of high-impact creative campaigns.
Senior Designer at Century 21 Portugal and Spain
January 1, 2018 - September 30, 2025
Developed national and international marketing materials for digital and offline media. Created brand guidelines, store concepts, and visual assets for training, events, and real estate campaigns.
DIGITAL PRODUCT DESIGNER at REDE GLOBAL S.A
January 1, 2023 - Present
End-to-end design of internal and client-facing digital products, including CRM, effort rate simulator, property comparison, client portal and a budget-based property search. Led user research with consultants and customers to uncover pain points and define new product opportunities. Created wireframes, flows and high-fidelity prototypes in Figma, ensuring clear documentation for development handoff. Worked with IT and product teams from ideation to delivery using a Design Thinking approach to ensure feasibility, sprint support and post-delivery QA. Advocated for user-centric and accessible solutions aligned with business goals and technical constraints.
ART DIRECTOR at Century 21 Portugal and Spain
January 1, 2023 - September 30, 2025
Managed and directed creative projects across print, web, and video for multiple markets. Led the production of the brand podcast and oversaw consistent brand execution across the network. Supervised multidisciplinary teams and ensured timely delivery of high-impact creative campaigns.
SENIOR DESIGNER at Century 21 Portugal and Spain
January 1, 2018 - September 30, 2025
Developed national and international marketing materials for digital and offline media. Created brand guidelines, store concepts, and visual assets for training, events, and real estate campaigns.

Education

BA IN COMMUNICATION DESIGN at Universidade Lusófona de Humanidades e Tecnologias
January 1, 2008 - January 1, 2011
COMMUNICATION & MULTIMEDIA DESIGN at ETIC
January 1, 2005 - January 1, 2007
BA IN COMMUNICATION DESIGN at Universidade Lusófona de Humanidades e Tecnologias
January 1, 2008 - January 1, 2011
COMMUNICATION & MULTIMEDIA DESIGN at ETIC
January 1, 2005 - January 1, 2007

Qualifications

AI for UX (EDIT)
January 1, 2025 - September 30, 2025
UI/UX and Digital Product Design (FLAG)
January 1, 2024 - January 1, 2025
AI FOR UX (EDIT)
January 1, 2025 - September 30, 2025
UI/UX AND DIGITAL PRODUCT DESIGN (FLAG)
January 1, 2024 - January 1, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction