Senior marketing leader with 13+ years of experience driving growth through integrated digital strategy, client success, and cross-channel marketing. Proven track record in maximizing return on investment for B2B and B2C brands through data-driven campaign management and strategic partnerships. Passionate about creating comprehensive marketing roadmaps that resonate with target audiences and enhance brand loyalty. Always eager to embrace new challenges in a fast-paced environment, I thrive on collaboration and innovation.

TATIANA FILIN

Senior marketing leader with 13+ years of experience driving growth through integrated digital strategy, client success, and cross-channel marketing. Proven track record in maximizing return on investment for B2B and B2C brands through data-driven campaign management and strategic partnerships. Passionate about creating comprehensive marketing roadmaps that resonate with target audiences and enhance brand loyalty. Always eager to embrace new challenges in a fast-paced environment, I thrive on collaboration and innovation.

Available to hire

Senior marketing leader with 13+ years of experience driving growth through integrated digital strategy, client success, and cross-channel marketing. Proven track record in maximizing return on investment for B2B and B2C brands through data-driven campaign management and strategic partnerships. Passionate about creating comprehensive marketing roadmaps that resonate with target audiences and enhance brand loyalty. Always eager to embrace new challenges in a fast-paced environment, I thrive on collaboration and innovation.

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Language

English
Fluent
French
Advanced
Russian
Fluent

Work Experience

Partner Success Manager at Lavin Media (Capaciti)
July 1, 2022 - October 10, 2025
Develop and maintain strong relationships with clients, providing support and strategic insights to drive success. Focus on optimizing client campaigns and enhancing user engagement, ultimately increasing revenue by 25%.
PARTNER SUCCESS MANAGER at LAVIN MEDIA
June 30, 2022 - October 19, 2025
Focused high-level client relationships for SMB and mid-market clients, advising on their digital strategies and marketing investments, and providing insights to optimize campaign performance. Increased client satisfaction scores through regular risk assessments and proactive engagement.
SENIOR ACCOUNT EXECUTIVE at AVB Marketing
October 1, 2020 - November 15, 2022
• Executed on 140+ client accounts with multimillion-dollar annual budgets, developing tailored marketing roadmaps that accelerated growth. • Spearheaded performance strategies achieving a 418% monthly ad-spend increase and $3.5M in annual revenue growth. • Represented AVB at the 2021 Virtual Las Vegas Home Goods Convention, presenting best practices to 300 + industry leaders. • Managed the migration of 140+ client websites to AVB's proprietary platform within six months, ensuring zero disruption to sales pipelines and lead generation. • Trained client executives and marketing teams on digital tools, analytics, and advertising best practices to improve campaign performance. • Strengthened client relationships through proactive communication, personalized strategy sessions, and transparent reporting frameworks. • Contributed to internal process optimization by streamlining onboarding workflows, reducing setup time b y 25%.
PARTNER SUCCESS MANAGER at Laval Media (Cap d'Or)
July 1, 2023 - October 24, 2025
Led high-level relationships with partners for SMB and mid-market businesses. Implemented marketing strategies that increased partner engagement and drove mutual business results. Utilized data analytics to identify and maximize partnership opportunities, contributing to a significant growth in overall revenue.

Education

BFA ART HISTORY & FILM at Concordia University
September 1, 2012 - June 30, 2014
Product Marketing Certification at Cornell University
January 1, 2020 - January 1, 2020
FASHION MARKETING at LaSalle College
September 1, 2009 - June 30, 2010
BFA ART HISTORY & FILM at Concordia University
January 1, 2010 - January 1, 2014

Qualifications

PRODUCT MARKETING CERTIFICATION
January 1, 2020 - October 20, 2025
PRODUCT MARKETING CERTIFICATION
January 1, 2020 - October 24, 2025

Industry Experience

Media & Entertainment, Professional Services