Hi, I'm Anna Proshina, a growth-focused marketing manager with 5 years of experience working in B2B tech, SaaS, and data-driven environments across DACH, US, and APAC markets. I specialize in leading cross-functional teams to deliver integrated marketing campaigns, scalable content strategies, and standout physical and digital events. I enjoy blending agile project management with marketing automation and AI-enhanced creativity to achieve great results. I’m passionate about developing innovative solutions, whether it’s managing digital marketing strategies for startups or creating content that drives engagement and growth. I look forward to connecting with others who share my enthusiasm for data-driven marketing and creative problem-solving.

Anna Proshina

PRO

Hi, I'm Anna Proshina, a growth-focused marketing manager with 5 years of experience working in B2B tech, SaaS, and data-driven environments across DACH, US, and APAC markets. I specialize in leading cross-functional teams to deliver integrated marketing campaigns, scalable content strategies, and standout physical and digital events. I enjoy blending agile project management with marketing automation and AI-enhanced creativity to achieve great results. I’m passionate about developing innovative solutions, whether it’s managing digital marketing strategies for startups or creating content that drives engagement and growth. I look forward to connecting with others who share my enthusiasm for data-driven marketing and creative problem-solving.

Available to hire

Hi, I’m Anna Proshina, a growth-focused marketing manager with 5 years of experience working in B2B tech, SaaS, and data-driven environments across DACH, US, and APAC markets. I specialize in leading cross-functional teams to deliver integrated marketing campaigns, scalable content strategies, and standout physical and digital events. I enjoy blending agile project management with marketing automation and AI-enhanced creativity to achieve great results.

I’m passionate about developing innovative solutions, whether it’s managing digital marketing strategies for startups or creating content that drives engagement and growth. I look forward to connecting with others who share my enthusiasm for data-driven marketing and creative problem-solving.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
German
Intermediate
Czech
Intermediate
Portuguese
Beginner
Russian
Fluent

Work Experience

Head of Marketing at Adello
May 1, 2021 - Present
Managed and supervised the marketing team; aligned marketing and sales teams with shared CRM integration; built and optimised a content marketing strategy & SEO; managed marketing analytics and reporting including Google Analytics; handled B2B marketing, business development, and event marketing.
Business Development Associate at GeoCTRL
May 31, 2023 - July 8, 2025
Worked on content marketing, business development, and graphic design tasks.
Marketing Assistant at Anaptanium
April 30, 2021 - July 8, 2025
Handled Facebook campaign set-up and analytics, social media marketing, content marketing, and used Google Analytics.
Marketing Manager at Lab51
October 1, 2022 - Present
Built a scalable content system including blogs, video, and newsletters which resulted in 35% growth in organic traffic. Designed brand identity and visuals that increased LinkedIn engagement threefold. Managed newsletter marketing efforts and experimented with generative design tools like Midjourney and Kling AI to accelerate creative workflows and diversify asset variation.
Marketing Assistant at Anaptanium
April 30, 2021 - July 21, 2025
Set up and analyzed Facebook campaigns. Managed social media marketing and content marketing initiatives.
Marketing Assistant at Anaptanium
April 30, 2021 - July 31, 2025
Managed Facebook campaign setup and analytics, social media marketing, content marketing, and Google Analytics.
Head of Marketing at Adello
May 1, 2021 - Present
Managed and supervised the marketing and sales teams. Executed strategic marketing planning, digital content management including blogs, newsletters, and website updates. Led LinkedIn campaigns and thought leadership management. Implemented SEO best practices, lead generation, targeted digital outreach, content creation such as case studies and social media, and digital marketing analytics.
Marketing Manager at Lab51
October 1, 2022 - Present
Developed digital marketing strategy for a Web3 startup. Designed brand identity and visuals, increasing LinkedIn engagement threefold. Managed content calendars and pipelines, newsletter marketing, brand positioning. Developed creative solutions for limited-budget campaigns using AI visuals to boost engagement and reduce production costs. Responsible for SEO and performance marketing optimization.
Head of Marketing at Adello
May 1, 2021 - Present
Managed and supervised marketing and sales teams; strategic marketing planning and execution; digital content management (blogs, newsletters, website updates); LinkedIn campaign and thought leadership management; SEO best practices and implementation; lead generation and targeted digital outreach; content creation including case studies, blog writing, social media; digital marketing analytics.
Marketing Manager at Lab51
October 1, 2022 - Present
Developed digital marketing strategy for Web3 startup; designed brand identity and visuals, increasing LinkedIn engagement 3x; managed content calendars and pipelines; newsletter marketing; brand positioning; developed creative solutions for limited-budget campaigns using AI visuals to boost engagement and reduce production costs; SEO and performance marketing optimization.
Marketing Assistant at Anaptanium
April 30, 2021 - July 31, 2025
Facebook campaign set-up and analytics; social media marketing; content marketing; Google Analytics.

Education

BA at BHMS Business & Hotel Management School
January 1, 2017 - December 31, 2020
BA at BHMS Business & Hotel Management School
January 1, 2017 - December 31, 2020
BA at BHMS Business & Hotel Management School
January 1, 2017 - December 31, 2020

Qualifications

Certificate of Marketing Analytics
January 1, 2025 - December 31, 2025
Certificate of UX/UI Design Foundations
January 1, 2017 - December 31, 2020
Certificate of Marketing Analytics
January 1, 2025 - December 31, 2025
Certificate of UX/UI Design Foundations
January 1, 2017 - December 31, 2020
Certificate of Marketing Analytics
January 1, 2025 - December 31, 2025
Certificate of UX/UI Design Foundations
January 1, 2017 - December 31, 2020

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality