Available to hire
Hi, I’m Nicole Kastner, a creative and data-driven Social Media Manager based in Dubai with a proven track record growing brand visibility and engagement across TikTok, Instagram, Pinterest, and LinkedIn. I am fluent in English and German, with hands-on experience in the UAE market and a passion for community growth and digital storytelling.
I excel at developing content calendars, analyzing performance metrics, and staying ahead of trends. I enjoy collaborating with cross-functional teams and external agencies to deliver cohesive messaging and impactful campaigns that drive sales and engagement online.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Russian
Advanced
Work Experience
Social Media Intern at ModelManagement.com
December 31, 2019 - July 9, 2025Created engaging text campaigns and digital content across multiple social media platforms, increasing brand awareness by 45% and achieving a 60% boost in audience engagement within six months. Developed innovative ideas and copy for brand missions, value propositions, ad copy variants, Google headlines, and hooks for marketing campaigns, driving consistency in brand messaging. Utilized keyword research and trend analysis to produce targeted blog content and viral marketing ideas, resulting in a 50% increase in organic search traffic and a 40% improvement in search engine rankings over six months. Assisted in brainstorming strategic content topics for TikTok and YouTube, leading to impactful digital storytelling contributing to follower growth and engagement. Supported marketing efforts by crafting compelling promotional texts and campaign materials, enhancing audience interaction and conversion rates.
Marketing & Sales Assistant / Social Media Manager / Event Marketing Manager at Dots Group GmbH
December 31, 2022 - July 9, 2025Managed social media platforms with strategic, engaging content, leading to a 40% increase in brand awareness and a 15% growth in website traffic over three months, driving a 12% lift in sales during peak campaigns. Collaborated on cross-channel marketing initiatives ensuring cohesive messaging that increased customer engagement and revenue. Contributed to promotional events and product launches that enhanced client engagement and sales growth.
Marketing and Social Media Strategist at Creative Portfolio GmbH
December 31, 2023 - July 9, 2025Developed marketing campaign driving 15k website visits with 5k newsletter sign-ups, boosting sales by 15%. Created impactful marketing materials that increased brand visibility and directly contributed to sales growth. Managed social media platforms with strategic content, resulting in brand awareness and website traffic growth. Collaborated on integrated marketing campaigns increasing customer engagement and revenue. Supported promotional events and product launches, enhancing client engagement and sales.
Marketing and Social Media Strategist at Brandsetter e.U.
December 31, 2023 - July 9, 2025Led marketing and social media strategies for high-profile clients generating significant brand engagement and follower growth. Managed influencer marketing and created content ideas that increased audience interaction and engagement rates. Executed targeted campaigns improving brand awareness, engagement, and sales. Applied social media insights to refine content strategies achieving higher engagement and conversion rates. Collaborated with teams and agencies ensuring cohesive messaging and increased ad recall and audience retention. Organized hostess teams across high-end establishments improving operational efficiency and guest satisfaction. Contributed to exclusive event planning and execution, driving brand engagement and enhancing client relationships.
Founder at NM SOCYALS e.U.
January 1, 2023 - PresentFounded and grew a freelance company specializing in social media management, influencer marketing, and branding. Developed content plan for a psychotherapist/motivational client generating over 20 million views on TikTok and Instagram in seven months. Scaled client’s social media following to establish thought leadership and generated significant revenue via online classes. Crafted tailored marketing plans and influencer campaigns for various clients, boosting engagement and online presence. Built strong social media narratives especially within lifestyle and food sectors.
Social Media Intern at MODEL MANAGEMENT.COM
December 31, 2019 - July 9, 2025Created engaging text campaigns and digital content across multiple social media platforms, increasing brand awareness by 45% and boosting audience engagement by 60% within six months. Developed copy for brand missions, value propositions, and marketing campaigns, ensuring brand consistency. Utilized keyword research and trend analysis to produce targeted blog content, resulting in a 50% increase in organic search traffic and a 40% improvement in search engine rankings. Assisted in brainstorming content topics for TikTok and YouTube, driving a 70% growth in followers and a 55% boost in video engagement rates. Supported marketing efforts with promotional texts and campaign materials that enhanced audience interaction and conversion rates.
Marketing & Sales Assistant / Social Media Manager / Event Marketing Manager at Dots Group GmbH
December 31, 2023 - July 9, 2025Managed social media platforms with strategic content that increased brand awareness by 40%, website traffic by 15%, and sales by 12%. Developed marketing campaigns driving 15k website visits and a 15% increase in sales. Collaborated on cross-channel marketing initiatives resulting in increased customer engagement and revenue. Contributed to promotional events and product launches enhancing client engagement and sales. Led marketing and social media strategies for clients, generating 30,000 views in two weeks and boosting brand engagement and followers. Executed targeted campaigns that improved brand awareness, engagement, ad recall, and conversion rates. Organized hostess teams across high-end establishments, improving operational efficiency and guest satisfaction. Supported event planning, contributing to increased attendance and social media engagement rates.
Founder at NM SOCYALS e.U.
January 1, 2023 - PresentFounded and grew a freelance company specializing in social media management, influencer marketing, and branding. Developed a content plan for a psychotherapist/motivational niche client generating over 20M views in seven months, growing their social media following significantly and generating substantial revenue from online classes. Created tailored marketing plans and content strategies for various lifestyle and food sector clients, boosting profiles and engagement across platforms. Implemented creative strategies to optimize follower growth, engagement, and conversions, building strong narratives that resonated with diverse audiences.
Social Media Intern at ModelManagement.com
December 31, 2019 - July 9, 2025Created engaging text campaigns and digital content across multiple social media platforms, increasing brand awareness by 45% and achieving a 60% boost in audience engagement within six months. Developed innovative ideas and copy for brand missions, value propositions, ad variants, Google headlines, and marketing hooks to drive brand consistency. Utilized keyword research and trend analysis to produce targeted blog content and viral marketing ideas, which resulted in a 50% increase in organic search traffic and a 40% improvement in search rankings over six months. Assisted in brainstorming content topics for TikTok and YouTube, contributing to a 70% growth in follower count and a 55% boost in video engagement rates. Supported marketing efforts by crafting compelling promotional texts and campaign materials, enhancing audience interaction and conversion rates.
Marketing & Sales Assistant, Social Media Manager, Event Marketing Manager at Dots Group GmbH
December 31, 2022 - July 9, 2025Developed a marketing campaign driving 15k website visits and 5k newsletter sign-ups, resulting in a 15% sales increase. Created impactful marketing materials such as brochures, presentations, and digital content, boosting brand visibility and contributing to sales growth. Managed social media platforms with strategic content, leading to a 40% increase in brand awareness and a 15% growth in website traffic over three months, which led to a 12% sales lift during peak campaigns. Collaborated on cross-channel initiatives for cohesive messaging, strengthening brand position and driving 20% increased customer engagement and 15% revenue growth. Supported promotional events and product launches enhancing client engagement and sales.
Marketing and Social Media Strategist at Brandsetter e.U.
December 31, 2023 - July 9, 2025Led marketing and social media strategies for high-profile clients including Athletes Eyewear, generating over 30,000 views in 2 weeks with targeted content plans that boosted engagement by 40% and increased followers by 25%. Managed influencer marketing and created content ideas that raised audience interaction by 50% and improved engagement rates by 35%. Executed targeted campaigns increasing brand awareness and sales. Used social media metrics to refine strategies, achieving 25% engagement rate improvement and 20% higher conversions over six months. Collaborated with teams and external agencies for cohesive messaging, resulting in 30% higher ad recall and 15% increased audience retention. Managed hostess teams to improve VIP guest satisfaction and operational efficiency, contributed content ideas leading to a 45% boost in social media engagement and a 30% follower increase over four months.
Founder at NM Socyals e.U.
January 1, 2023 - PresentFounded and grew a freelance company specializing in social media management, influencer marketing, and branding for diverse clients. Developed a content plan for Dr. Alina Kastner in psychotherapist/motivational niche, generating over 20 million views on TikTok and Instagram in 7 months. Drove website traffic, gained recognition from renowned podcasts, and generated over €50,000 from online classes. Scaled Dr. Alina Kastner’s social media following from zero to 297k, establishing her as a mental health thought leader. Created tailored marketing plans for various clients improving profiles and engagement. Implemented creative strategies optimizing follower growth, engagement, and conversions. Built compelling narratives resonating with diverse audiences, especially in lifestyle and food sectors.
Social Media Intern at Creative Portfolio GmbH
January 1, 2023 - September 9, 2025Developed a marketing campaign that drove 15k website visits, with 5k signing up for the newsletter, resulting in a 15% increase in sales. Created impactful marketing materials, including brochures, presentations, and digital content, that boosted brand visibility.
Education
American Diploma at Christian International School
January 1, 2015 - December 31, 2018BSc. in Business Administration at Hult International Business School
January 1, 2018 - December 31, 2022American Diploma at Christian International School
January 1, 2015 - December 31, 2018BSc. in Business Administration at Hult International Business School
January 1, 2018 - December 31, 2022American Diploma at Christian International School
January 1, 2015 - December 31, 2018BSc. in Business Administration at Hult International Business School
January 1, 2018 - December 31, 2022BSc in Business Administration at Vienna, Austria
January 1, 2015 - January 1, 2018 at London, UK
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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