Available to hire
I am a motivated social media specialist with over four years of experience in managing online platforms, developing engaging content, and boosting audience interaction. I specialize in creating effective strategies that increase brand visibility and customer engagement through meticulous analysis and technical skills.
I enjoy working closely with communities and influencer partnerships to optimize brand promotion on various social media platforms, ensuring consistent messaging and campaign success. With my experience across different industries, I bring a performance-driven approach to social media marketing and content creation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Advanced
Work Experience
Social Media Specialist at BLACK FORTUNE INVESTEMENT LLC
November 1, 2024 - PresentDevelop and execute engaging daily content across Instagram, Facebook, and TikTok, focusing on promoting Korean skincare and makeup products, resulting in increased brand visibility and customer engagement with organic reach. Manage influencer outreach and partnerships to boost brand awareness. Analyze weekly Instagram data to optimize content and drive engagement. Develop content strategies across platforms to maintain brand consistency. Build strong relationships with followers, handling queries and feedback. Spearhead product promotions and seasonal campaigns to maximize reach and conversion, aligning content with ongoing marketing goals.
Social Media Specialist at NESSA, APPAREL GROUP
June 30, 2023 - July 25, 2025Manage Social Media platforms including Instagram, Facebook, TikTok, and LinkedIn. Suggest and write content to engage key audience, increase brand awareness, and boost leads across products. Create editorial calendars and displayed proficiency in using Later and Canva. Worked with CHALHOUB GROUP beauty products and brands such as Skin Proud, IXORA, IZADORA. Collaborated with teams and managed digital marketers to improve quality and traffic acquisition.
Community Management at CHEIL MENA
September 30, 2021 - July 25, 2025Handled social media management and publishing tools such as Facebook Ads, Business Suite, and Sprinklr. Moderated Samsung MEA social platforms and chat groups, interacting with the community to increase positive engagement.
Data Entry & Social Media Specialist at IPUBLISH Development & Advertising Agency
October 31, 2019 - July 25, 2025Managed e-commerce products and brands including Maybelline, L’Oréal, Bourjois, and Trendyol. Responsible for online sales and managing day-to-day e-commerce activities of the company’s website. Proficient in using Shopify platform.
Social Media Specialist at BLACK FORTUNE INVESTEMENT LLC, DOWNTOWN, Dubai, UAE
November 1, 2024 - PresentDevelop and execute engaging daily content across Instagram, Facebook, and TikTok, focusing on promoting Korean skincare and makeup products, increasing brand visibility and customer engagement with organic reach. Manage influencer outreach and partnerships to boost brand awareness. Analyze weekly Instagram data to optimize content and drive engagement. Develop content strategies to maintain brand consistency. Build relationships with followers and handle queries and feedback. Spearhead product promotions and seasonal campaigns to maximize reach and conversion aligned with marketing goals.
Social Media Specialist at NESSA, APPAREL GROUP, JVC, Dubai, UAE
June 30, 2023 - August 2, 2025Managed social media platforms (Instagram, Facebook, TikTok, LinkedIn). Suggested and wrote content to engage key audiences, increase brand awareness and boost leads across products. Created editorial calendars. Displayed proficiency in using Later and Canvas. Managed Chalhoub Group beauty products and brands such as Skin Proud, IXORA, IZADORA. Worked with team and managed digital marketers to improve quality and traffic acquisition.
Community Management at CHEIL MENA, Dubai Media City, UAE
September 30, 2021 - August 2, 2025Handled social media management and publishing tools including Facebook Ads, Business Suite, and Sprinklr. Moderated Samsung MEA social platforms and chat groups and interacted with community to increase positive engagement.
Data Entry & Social Media Specialist at IPUBLISH Development & Advertising agency, Tripoli, Lebanon
October 31, 2019 - August 2, 2025Managed e-commerce products and brands including Maybelline, L’Oréal, Bourjois, Trendyol. Responsible for online sales and day-to-day ecommerce activities of company’s website. Proficient in using Shopify program.
Social Media Specialist at BLACK FORTUNE INVESTEMENT LLC
May 31, 2025 - August 21, 2025Developed and executed daily engaging content across Instagram, Facebook, and TikTok focusing on Korean skincare and makeup products which increased brand visibility and customer engagement through organic reach. Managed influencer outreach and partnerships, analyzed weekly Instagram data to optimize content, developed brand content strategies, handled community management, and spearheaded product promotions and seasonal campaigns to maximize reach and conversions aligned with marketing goals.
Social Media Specialist at NESSA, APPAREL GROUP
June 30, 2023 - August 21, 2025Managed social media platforms (Instagram, Facebook, TikTok, LinkedIn), created editorial calendars, suggested and wrote content to increase brand awareness and leads. Worked with CHALHOUB GROUP beauty products (Skin Proud, IXORA, IZADORA), collaborated with team members and digital marketers to improve quality and traffic acquisition, and handled community management.
Community Manager at CHEIL MENA
September 30, 2021 - August 21, 2025Handled social media management using Facebook Ads, Business Suite, and Sprinklr, moderated Samsung MEA social platforms and chat groups, and interacted with the community to increase positive engagement.
Data Entry & Social Media Specialist at IPUBLISH development & Advertising agency
October 31, 2019 - August 21, 2025Managed e-commerce products and brands like Maybelline, L’Oréal, Bourjois, and Trendyol. Responsible for online sales and day-to-day ecommerce activities of the company’s website. Proficient with Shopify platform.
Social Media Specialist at BLACK FORTUNE INVESTEMENT LLC
May 31, 2025 - August 21, 2025Developed and executed engaging daily content across Instagram, Facebook, and TikTok promoting Korean skincare and makeup products, resulting in increased brand visibility and organic engagement. Managed influencer partnerships and outreach to boost brand awareness. Analyzed weekly Instagram data to optimize content and improve engagement. Created brand-consistent content strategies, managed community interactions, and led product promotion campaigns to maximize reach and conversion.
Social Media Specialist at NESSA, APPAREL GROUP
June 30, 2023 - August 21, 2025Managed social media platforms including Instagram, Facebook, TikTok, and LinkedIn. Created editorial calendars and engaging content to boost brand awareness and generate leads, specifically for Chalhoub Group beauty products. Collaborated with digital marketing teams to improve traffic and quality. Proficient in Later and Canva. Handled community management tasks.
Community Manager at CHEIL MENA
September 30, 2021 - August 21, 2025Handled social media management and publishing tools such as Facebook Ads, Business Suite, and Sprinklr. Moderated Samsung MEA social platforms and chat groups, interacting with the community to increase positive engagement.
Data Entry & Social Media Specialist at IPUBLISH development & Advertising agency
October 31, 2019 - August 21, 2025Managed e-commerce products and brands such as Maybelline, L’Oréal, Bourjois, and Trendyol. Responsible for online sales and daily e-commerce activities using Shopify platform.
Education
B.A in Advertising and Marketing at Notre Dame University, Lebanon
January 1, 2013 - December 31, 2018B.A in Advertising and Marketing at Notre Dame University, Lebanon
January 1, 2013 - December 31, 2018B.A IN ADVERTISING AND MARKETING at NOTRE DAME UNIVERSITY, LEBANON
January 1, 2013 - January 1, 2018B.A IN ADVERTISING AND MARKETING at NOTRE DAME UNIVERSITY, LEBANON
January 1, 2013 - January 1, 2018Qualifications
IAA (International Advertising Association) Certificate
January 1, 2018 - December 31, 2018IAA (International Advertising Association) Certificate
January 1, 2018 - December 31, 2018Google ads Garage
January 11, 2030 - August 2, 2025Online Digital Marketing Courses
January 11, 2030 - August 2, 2025IAA (International Advertising Association) Certificate
January 1, 2018 - August 21, 2025Google Ads Garage Online Digital Marketing Courses
January 11, 2030 - August 21, 2025IAA (International Advertising Association) Certificate
January 1, 2018 - August 21, 2025Google Ads Garage
January 11, 2030 - August 21, 2025Online Digital Marketing Courses
January 11, 2030 - August 21, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution, Software & Internet
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