Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a passionate social media manager and content strategist based in East London. I specialise in developing engaging social media campaigns and growing brand presence across platforms like Instagram, TikTok, Facebook, and LinkedIn. With over a decade of experience, I love crafting storytelling content tailored to unique audiences and driving measurable growth. Throughout my career, I've worked with diverse brands, from luxury travel to fashion labels, honing my skills in content creation, influencer collaborations, and analytic reporting. I enjoy working collaboratively with creative teams and continually exploring new trends to optimise social strategies.…I'm a passionate social media manager and content strategist based in East London. I specialise in developing engaging social media campaigns and growing brand presence across platforms like Instagram, TikTok, Facebook, and LinkedIn. With over a decade of experience, I love crafting storytelling content tailored to unique audiences and driving measurable growth. Throughout my career, I've worked with diverse brands, from luxury travel to fashion labels, honing my skills in content creation, influencer collaborations, and analytic reporting. I enjoy working collaboratively with creative teams and continually exploring new trends to optimise social strategies.

Anna Claire Sanders

Social Media Manager, Copywriter, Content Strategist, +4





I'm a passionate social media manager and content strategist based in East London. I specialise in developing engaging social media campaigns and growing brand presence across platforms like Instagram, TikTok, Facebook, and LinkedIn. With over a decade of experience, I love crafting storytelling content tailored to unique audiences and driving measurable growth. Throughout my career, I've worked with diverse brands, from luxury travel to fashion labels, honing my skills in content creation, influencer collaborations, and analytic reporting. I enjoy working collaboratively with creative teams and continually exploring new trends to optimise social strategies.…I'm a passionate social media manager and content strategist based in East London. I specialise in developing engaging social media campaigns and growing brand presence across platforms like Instagram, TikTok, Facebook, and LinkedIn. With over a decade of experience, I love crafting storytelling content tailored to unique audiences and driving measurable growth. Throughout my career, I've worked with diverse brands, from luxury travel to fashion labels, honing my skills in content creation, influencer collaborations, and analytic reporting. I enjoy working collaboratively with creative teams and continually exploring new trends to optimise social strategies.

Available to hire

I’m a passionate social media manager and content strategist based in East London. I specialise in developing engaging social media campaigns and growing brand presence across platforms like Instagram, TikTok, Facebook, and LinkedIn. With over a decade of experience, I love crafting storytelling content tailored to unique audiences and driving measurable growth.

Throughout my career, I’ve worked with diverse brands, from luxury travel to fashion labels, honing my skills in content creation, influencer collaborations, and analytic reporting. I enjoy working collaboratively with creative teams and continually exploring new trends to optimise social strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Cookson Adventures

January 1, 2024 - August 31, 2025

Manage day-to-day operations of Instagram, TikTok, Facebook, and LinkedIn channels. Write and edit copy, produce analytical performance reports, and plan/schedule content in line with broader marketing campaigns. Collaborate with internal teams, creatives, and partners to source and brief visual assets. Monitor trends and platform updates to optimize content strategy. Increase engagement and reach tailored to UHNW audiences. Oversee community management, paid social support, and partnerships as needed.

Social Media Consultant at Freelance

October 1, 2023 - Present

Conducted audits of brand social channels to identify strengths, weaknesses, and opportunities. Analyzed positioning relative to competitors and audience expectations. Established clear and consistent brand voice. Defined strategic content pillars and tone guidelines. Recommended content types and formats aligned with business goals. Optimized feeds for engagement, reach, and growth. Provided strategic support on content planning, storytelling, and platform-specific best practices to drive audience growth, loyalty, and brand recognition.

Social Media Manager at lOQUET

May 1, 2021 - September 30, 2023

Managed Instagram, Facebook, and Pinterest channels daily. Wrote/edit copy for social media and assisted with email and web copywriting. Produced analytical reports for weekly/yearly performance and ad hoc seasonal campaign reports. Served as point of contact for influencer head-hunting, including celebrity outreach and gifting. Implemented strategy increasing Instagram following by 42.1%, Facebook reach by 99%, Pinterest engagement rate from 2% to 4%, and Pinterest paid monthly ROI from negative to positive figures.

Social Media Manager (Freelance) at The Birley Clubs

December 1, 2020 - March 31, 2021

Managed Instagram channels for multiple luxury clubs and foundations. Wrote and edited copy, produced content, and designed Stories. Developed strategies to create engaging, on-brand content, building genuine following and increasing engagement rates. Produced community management documents to improve customer service and establish positive online presence. Created best practice documents to ensure high-quality content strategy.

Womenswear Social Media Editor (Contracted) at MATCHESFASHION

June 1, 2020 - September 30, 2020

Managed social media channels with focus on key business messages and client relationships. Wrote and edited copy ensuring tone appropriateness and length for various platforms. Briefed design creatives for content. Collaborated with Strategic Partnerships on talent for takeovers and provided content for channels. Managed social media plans for key product launches, affiliate projects, influencer campaigns, and brand promotions. Presented weekly reports and updated content calendars accordingly.

Social Media Executive at Monsoon

October 1, 2016 - August 31, 2019

Managed social media channels ensuring consistent aesthetic and storytelling aligned with brand messages and business strategy. Led community management with customer services team to report on consumer feedback and ensure appropriate responses. Produced weekly analytical reports against KPIs showing consistent growth. Developed social campaigns from the ground up considering consumer, brand messaging and trends. Managed social media budget. Point of contact for influencer management, retainer programmes, social campaigns, and gifting. Produced and art directed photoshoots for web and social media content.

Social Media Co-ordinator (6 month contract extended for 3 months) at Warehouse

November 1, 2015 - August 31, 2016

Managed social media channels daily. Tracked analytics and produced weekly reports for team meetings, actioning changes to drive engagement and sales. Produced, art directed, and styled shoots for social content.

Deputy Features Editor / Social Media Manager at PYLOT Magazine

July 1, 2015 - July 31, 2017

Managed social media channels to support both online and print content, magazine launches, sales, events, and collaborations. Created Instagram social strategy increasing audience from 2k to 20k in one year. Produced and proofread written content for online and print. Commissioned writers, artists and collaborators. Produced tone of voice document for external and internal use. Assisted on magazine layout, content and themes. Managed junior editorial staff and delegated tasks appropriately.