Available to hire
Hi, I’m Zoie Zhu, a UX / UI / Product designer who believes design can make technology more humane and AI can streamline product shipping. I’m a Figma witch and a startup specialist, always curious about user research and turning insights into delightful interfaces.
My work spans Artflow, ArcSite, Jefit, DareMe, and Verizon, where I’ve led onboarding improvements, designed scalable systems, and shipped AI-enabled features. I’m passionate about turning complex problems into simple, meaningful experiences through hands-on prototyping, user testing, and collaboration.
Skills
Experience Level
Language
English
Fluent
Work Experience
Lead UX / UI Designer at Artflow
December 31, 2024 - August 30, 2025Spearheaded product pivot to avatar-based AI image generation driven by in-depth user research, including interviews, behavior analytics, and competitor analysis. Led the launch of AI post-editing features such as inpaint, upscale, and object removal. Optimized user onboarding, boosting user activation rate by 13%.
Senior UX / UI Designer at ArcSite
December 31, 2022 - August 30, 2025Redefined the web app onboarding experience, increasing user retention by 12%. Optimized shape library building, product imports, bundle creation, and unit conversion.
UX / UI Designer #1 at Jefit
December 31, 2020 - August 30, 2025Led the launch of the User Insight tab, introducing PR tracking, volume progress, and more. Established the first design system, unifying product aesthetics and enabling the transition to dark mode. Increased revenue by 40% through onboarding redesign and improved NPS score by 1.4.
Founding UX / UI Designer at DareMe
December 31, 2019 - August 30, 2025Designed the first version of the DareMe app, embedding gamification to boost user engagement by 22%. Conducted user research, built paper prototypes, and developed low-fidelity wireframes, shaping the app from 0 to 1. Achieved a 4.8/5.0 rating on the App Store.
UX / UI Designer Intern at Verizon
December 31, 2018 - August 30, 2025Conducted surveys with over 300 responses, user interviews, and market research to develop personas and journey maps. Redesigned the in-app search feature, increasing engagement by 30% through A/B testing.
Lead UX / UI Designer at Artflow
December 31, 2024 - September 21, 2025Spearheaded product pivot to avatar-based AI image generation, driven by in-depth user research (interviews, behavior analytics, competitor analysis). Led the launch of AI post-editing features, including inpaint, upscale, and object removal. Optimized user onboarding, boosting user activation rate by 13%.
Senior UX / UI Designer at ArcSite
December 31, 2022 - September 21, 2025Redefined the web app onboarding experience, increasing user retention by 12%. Optimized shape library building, product imports, bundle creation, and unit conversion.
UX / UI Designer at Jefit
December 31, 2020 - September 21, 2025Led the launch of the User Insight tab, introducing PR tracking, volume progress, and more. Established the first design system, unifying product aesthetics and enabling the transition to dark mode. Increased revenue by 40% through onboarding redesign and improved NPS score by 1.4.
Founding UX / UI Designer at DareMe
December 31, 2019 - September 21, 2025Designed the first version of the DareMe app, embedding gamification to boost user engagement by 22%. Conducted user research, built paper prototypes, and developed lo-fi wireframes, shaping the app from 0 to 1. Achieved a 4.8/5.0 rating on the App Store.
UX / UI Designer Intern at Verizon
December 31, 2018 - September 21, 2025Conducted surveys (300+ responses), user interviews, and market research to develop personas and journey maps. Redesigned the in-app search feature, increasing engagement by 30% (A/B tested).
Education
Master in Information Science at Cornell University
January 1, 2017 - January 1, 2023Certificate in Business Foundation at The Wharton School
January 1, 2016 - January 1, 2016Master in Information Science at Cornell University
January 11, 2030 - September 21, 2025Certificate in React at Codecade
January 11, 2030 - September 21, 2025Certificate in Business Foundation at The Wharton School
January 11, 2030 - September 21, 2025Qualifications
Certificate in React
January 1, 2016 - January 1, 2016Certificate in React
January 11, 2030 - September 21, 2025Certificate in Business Foundation
January 11, 2030 - September 21, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
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