G&A Marketing Rebranding / Genesis

I led a full rebrand project for a start up marketing agency, helping define their entire visual identity from the ground up. The brief centred around a space theme with an astronaut mascot, so the goal was to create something bold, memorable and slightly playful while still feeling professional and credible.

I developed the brand’s colour palette, typography direction and overall visual language, balancing deep space inspired tones with clean, modern design elements. The astronaut mascot was designed to feel distinctive and ownable, giving the agency a strong character presence that could be used across social media, website and marketing materials.

The final identity captures a sense of exploration, innovation and forward thinking growth, positioning the agency as ambitious, creative and ready to help brands “launch” to the next level. #graphicdesigner #illustrator