Emily Sarssam

Available to hire

I'm Emily Sarssam, a graphic designer and marketing specialist with experience shaping content and campaigns across retail, wellness, construction, and lifestyle brands.

About

I’m Emily Sarssam, a graphic designer and marketing specialist with experience shaping content and campaigns across retail, wellness, construction, and lifestyle brands. I specialise in visual identity, promotional design, social media strategy, and content creation across digital, print, and video.

I’m known for a sharp eye for detail, a proactive mindset, and the ability to translate brand vision into cohesive, high-impact campaigns that drive engagement, growth, and a consistent brand presence within collaborative teams.

  • Joined March 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Travel & Hospitality
  • Professional Services
  • Education

More experts in Edinburgh, United Kingdom

Projects · 10

G&A Marketing Rebranding / Genesis

I led a full rebrand project for a start up marketing agency, helping define their entire visual identity from the ground up. The brief centred around a space theme with an astronaut mascot, so the goal was to create something bold, memorable and slightly playful while still feeling professional and credible. I developed the brand’s colour palette, typography direction and overall visual language, balancing deep space inspired tones with clean, modern design elements. The astronaut mascot was designed to feel distinctive and ownable, giving the agency a strong character presence that could be used across social media, website and marketing materials. The final identity captures a sense of exploration, innovation and forward thinking growth, positioning the agency as ambitious, creative and ready to help brands “launch” to the next level. graphicdesigner illustrator

  • Brand Designer
Business Card Design

This is the image version of the business card I designed for Main Glow Pilates. The concept follows a clean, minimal direction that reflects the brand’s soft, elevated and wellness focused identity. I used neutral tones, refined typography and intentional spacing to create a calm, premium feel that aligns seamlessly with the studio’s aesthetic. The overall design is modern and polished while still feeling warm and approachable, ensuring the branding translates consistently across both print and digital platforms. graphicdesigner illustrator

  • Graphic Designer
Keychain Design- Main Glow Pilates Merch

I designed a bespoke key ring for my Pilates client as part of a “club membership” concept to reward and retain their most loyal members. The idea was to create a small but meaningful piece of merch that felt exclusive, minimal and aligned with the studio’s soft, elevated aesthetic. The design focused on clean typography and subtle branding, making it feel premium rather than promotional. It was created not just as merchandise, but as a tangible extension of the brand community — something members would genuinely want to carry and feel connected to. graphicdesigner

  • Graphic Designer
Occhi d’Oro - Skincare Packaging Design

This project showcases a complete end-to-end branding process for a premium eye brightening and tightening skincare line. I led the creative direction from initial concept through final execution, developing a cohesive brand identity that balances efficacy, elegance, and modern luxury. The product range features a dual-system eye treatment, including two refillable oil bottles and two targeted eye products. Sustainability and longevity were key considerations, influencing both the structural packaging and the visual system. From logo design and typography to color palette, materials, and packaging layout, every detail was intentionally crafted to create a refined, cohesive experience across the entire product line. The result is a sophisticated skincare brand that feels elevated, functional, and timeless designed to stand out on shelf while reinforcing trust, ritual, and repeat use through thoughtful, refill-focused packaging. graphicdesigner designer branding logo photo

  • Brand Designer
Occhi d’Oro - Skincare Packaging Designs

This project showcases a complete end-to-end branding process for a premium eye brightening and tightening skincare line. I led the creative direction from initial concept through final execution, developing a cohesive brand identity that balances efficacy, elegance, and modern luxury. The product range features a dual-system eye treatment, including two refillable oil bottles and two targeted eye products. Sustainability and longevity were key considerations, influencing both the structural packaging and the visual system. From logo design and typography to color palette, materials, and packaging layout, every detail was intentionally crafted to create a refined, cohesive experience across the entire product line. The result is a sophisticated skincare brand that feels elevated, functional, and timeless designed to stand out on shelf while reinforcing trust, ritual, and repeat use through thoughtful, refill-focused packaging. graphicdesigner logo designer photo webdesigner branding

  • Brand Designer
Logo Design - Construction Company

I designed a strong, modern logo for MVR Rivermount’s homecare subscription service, ensuring it aligned seamlessly with the parent construction brand while standing confidently on its own. The concept focused on trust, reliability and long term care, using clean typography and subtle structural elements to reflect protection and maintenance. The final mark was designed to work across digital platforms, print materials and branded documentation, reinforcing professionalism and positioning the subscription as a dependable, premium service. Green to reflect sustainability of the company. branding graphicdesigner designer logo illustrator

  • Brand Strategist
Business Card Designs / Main Glow Pilates

I designed a clean, minimal business card for Main Glow Pilates that reflects the brand’s soft, elevated and wellness-focused identity. The concept centred around neutral tones, elegant typography and balanced spacing to create a calm, premium feel that aligns with the studio’s aesthetic. The design was created to feel modern and refined while remaining approachable, ensuring it represents the brand consistently across both print and digital touchpoints. graphicdesigner logo designer

  • Graphic Designer
Emily Sarssam Portfolio

illustrator graphicdesigner portfolio artist socialmedia contentcreation photography

  • Content Creator
  • Social Media Manager
  • Web Designer

Work experience· 5 roles

Marketing Specialist – Design & Social Media · Gold Brothers GroupApr 2024 – Present · 2 yrs 8 mos

Led in-house, multi-brand social media strategy across Instagram, TikTok, Facebook, and LinkedIn for multiple retail brands, aligning content with brand identity, seasonal campaigns, and commercial objectives. Designed brand-consistent marketing assets across digital and print, including posters, flyers, catalogs, digital ads, and in-store signage. Delivered branding and logo development, ensuring cohesive presentation across online platforms and physical retail environments. Managed visual merchandising for up to five retail stores, updating store appearance and designing exterior and interior elements, including colour palettes, logos, window vinyls, and interior décor. Produced short-form video content and motion graphics to support organic and paid campaigns. Analyzed social media analytics and audience insights to refine content strategy, and coordinated influencer collaborations to enhance reach and credibility. Planned promotional events to drive footfall and revenue.

Content Creation & Scheduling – Expert · Gold Brothers / Remote WorkApr 2024 – Present · 2 yrs 8 mos

Planning, designing, and scheduling engaging content for multiple social media accounts using Meta Business Suite. Graphic design & branding; logo design; social media graphics; typography & layout; video editing & motion graphics; SEO & digital optimisation; trend awareness; project management; collaborative design & marketing strategy; coordinating influencer partnerships.

Freelance Marketing & Design Consultant · Occhi D’OroJan 2023 – Present · 3 yrs 11 mos

Developed and executed PR and marketing strategies tailored to clients, ensuring consistent brand messaging and increased visibility. Managed social media platforms, created content for campaigns and advertisements, planned digital advertising campaigns, and analyzed performance metrics to refine strategies and ROI. Coordinated influencer partnerships and community engagement initiatives to extend reach.

Production Assistant · Open Mike Productions LTDDec 2022 – Present · 4 yrs
Graphic Designer and Social Media Manager · Grimm & CoApr 2021 – Jan 2022 · 10 mos

Education

BA (Hons) Illustration (2:1) · University of Portsmouth2030 – 2022
UX/UI Design Specialisation Certification · California Institute of the Arts2030 – 2024
BA (Hons) Illustration (2:1) · University of Portsmouth2030 – 2022

Certifications and awards

BTEC Art and Design2030 – 2019
GCSEs2030 – 2017
Visual Elements of User Interface Design2030 – 2026
UX Design Fundamentals2030 – 2026

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