This project focused on the design of DFYNE’s “Signature” website header, created to immediately capture the brand’s strength, confidence, and unmistakable identity. The hero design combines a bold, signature DFYNE image with refined typography and minimal text, allowing the visual to lead while reinforcing brand recognition.

Careful consideration was given to hierarchy, spacing, and balance, ensuring the imagery and messaging work seamlessly across digital touchpoints. The result is a striking, high-impact header that sets the tone for the site experience—instantly recognizable, elevated, and distinctly DFYNE.

This project showcases a complete end-to-end branding process for a premium eye brightening and tightening skincare line. I led the creative direction from initial concept through final execution, developing a cohesive brand identity that balances efficacy, elegance, and modern luxury.

The product range features a dual-system eye treatment, including two refillable oil bottles and two targeted eye products. Sustainability and longevity were key considerations, influencing both the structural packaging and the visual system. From logo design and typography to color palette, materials, and packaging layout, every detail was intentionally crafted to create a refined, cohesive experience across the entire product line.

The result is a sophisticated skincare brand that feels elevated, functional, and timeless designed to stand out on shelf while reinforcing trust, ritual, and repeat use through thoughtful, refill-focused packaging.