Hi, I'm Eric J. Scopp, an award-winning Art Director and Creative Director with 15+ years of experience leading visual strategy, brand identity development, and creative execution across retail, healthcare, hospitality, CPG, and digital platforms. I translate business objectives into compelling visual narratives and thrive on cross-functional collaboration to deliver high-impact campaigns. I specialize in building scalable brand systems, managing creative teams, and delivering integrated campaigns for Fortune 500 brands including Marvel, Nissan, Verizon, NASCAR, Miami Dolphins, and Tampa Bay Buccaneers. My work spans brand identity, packaging, marketing design, digital content, UX/UI, and environmental graphics, and I enjoy mentoring teams to produce consistent, high-quality work across franchises and channels.…

Eric J. Scopp

Hi, I'm Eric J. Scopp, an award-winning Art Director and Creative Director with 15+ years of experience leading visual strategy, brand identity development, and creative execution across retail, healthcare, hospitality, CPG, and digital platforms. I translate business objectives into compelling visual narratives and thrive on cross-functional collaboration to deliver high-impact campaigns. I specialize in building scalable brand systems, managing creative teams, and delivering integrated campaigns for Fortune 500 brands including Marvel, Nissan, Verizon, NASCAR, Miami Dolphins, and Tampa Bay Buccaneers. My work spans brand identity, packaging, marketing design, digital content, UX/UI, and environmental graphics, and I enjoy mentoring teams to produce consistent, high-quality work across franchises and channels.…

Available to hire

Hi, I’m Eric J. Scopp, an award-winning Art Director and Creative Director with 15+ years of experience leading visual strategy, brand identity development, and creative execution across retail, healthcare, hospitality, CPG, and digital platforms. I translate business objectives into compelling visual narratives and thrive on cross-functional collaboration to deliver high-impact campaigns.

I specialize in building scalable brand systems, managing creative teams, and delivering integrated campaigns for Fortune 500 brands including Marvel, Nissan, Verizon, NASCAR, Miami Dolphins, and Tampa Bay Buccaneers. My work spans brand identity, packaging, marketing design, digital content, UX/UI, and environmental graphics, and I enjoy mentoring teams to produce consistent, high-quality work across franchises and channels.

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Language

English
Fluent

Work Experience

Creative Director at Fusion Designs (Consulting)
January 1, 2015 - Present
Lead art direction and creative strategy for a diverse client portfolio including national restaurant chains, cultural institutions, sports brands, and retail clients. Developed comprehensive brand systems, multi-channel marketing campaigns, and scalable visual content. Directed identity work for Smashburger, Norton Museum of Art, Tiger Schulmann's Martial Arts, Jollibee Foods, and Diadem Sports; established brand design systems and template libraries for multi-location franchises; oversaw production workflows and vendor relationships to optimize quality and cost-efficiency; produced packaging, illustration, photography direction, video content, and copywriting; created brand guidelines and guided website design projects including UX/UI and wireframes.
Creative Director at BurgerFi, LLC
January 1, 2016 - January 1, 2020
Designed and implemented a complete visual identity system for 125+ corporate and franchise locations. Built and led an in-house creative team, managed all design production, and created scalable brand templates for franchise expansion. Directed menus, packaging, store graphics, signage, window graphics, uniforms, and promotional materials; oversaw menus, interiors/exteriors, POS, and digital touchpoints; established efficient workflows and quality control across touchpoints; guided website redesign and digital strategy (social, email, digital ads).
Art Director at Tarsus Medical Group
January 1, 2013 - January 1, 2016
Led total brand redesign and visual strategy across five medical conference brands. Managed a design team of eight and coordinated multi-platform marketing materials for global healthcare events. Created magazines, signage, exhibits, digital assets, and web graphics; developed brand guidelines and templates for scalable content; oversaw vendor relationships and production; directed photo and video shoots while ensuring brand consistency.
Art Director at Zimmerman Advertising
January 1, 2008 - January 1, 2013
Delivered art direction and creative execution for Fortune 500 clients across automotive, real estate, sports, and hospitality. Led teams in concept development and production for print, outdoor (OOH), digital, packaging, POP, and web. Oversaw brand identity development, client presentations, pre-press, and quality control; contributed messaging and cross-functional collaboration with strategy and production.
Creative Director at Fusion Designs
January 1, 2015 - Present
Lead art direction and creative strategy for a diverse client portfolio including national restaurant chains, cultural institutions, sports brands, and retail clients. Develop comprehensive brand systems, marketing campaigns, and visual content across all channels.
Art Director at Tarsus Medical Group (MMI, A4M, CMHC, SBS, PainWeek)
January 1, 2013 - December 31, 2016
Led comprehensive brand redesign and visual strategy for five medical conference brands. Managed a design team and produced multi-platform marketing materials for global healthcare events.

Education

Bachelor of Arts at University of Central Florida
January 11, 2030 - January 22, 2026
Bachelor of Science at York College of Pennsylvania
January 11, 2030 - January 22, 2026
Bachelor of Arts, Fine Arts/Graphic Design at University of Central Florida
January 11, 2030 - January 22, 2026
Bachelor of Science, Marketing at York College of Pennsylvania
January 11, 2030 - January 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality
    uniE621 Brand Identity
    I have led logo and brand design for a wide range of consumer and B2B brands, from challenger startups to nationally recognized names like BurgerFi, Crocs, Nissan, Lexus, Hilton, and Coca-Cola. My experience spans initial brand creation, rebrands, and brand refreshes, developing visual identities that are distinctive, scalable, and built for real-world use. I focus on creating strong core systems, including logos, typography, color, and visual language, then extending them across packaging, retail, digital, campaigns, and experiential touchpoints. Every branding effort is rooted in strategy and audience insight, with a strong emphasis on craft, consistency, and long-term brand equity. logo graphicdesigner webdesigner branding illustrator designer…