Rachel Esco

For Kilgour MD’s Scalp Serum, I wrote email campaigns that made scalp health feel essential, not optional. The focus was on breaking down the science without the jargon, showing customers exactly why this formula worked and why their hair depended on it. Each email was crafted to feel informative yet direct, keeping engagement high while guiding readers toward real action—whether that meant learning more, trying it for the first time, or making it part of their routine. emailmarketing copywriting

• Copywriter

For CS Investments, I crafted website copy that balanced authority, clarity, and trust, ensuring their messaging resonated with both seasoned investors and newcomers alike. The goal was to simplify complex financial concepts without losing sophistication, creating a tone that was both credible and approachable. Every section was strategically written to reinforce CS Investments’ expertise, reliability, and unique value proposition in the financial sector. copywriting

• Copywriter

For Kaluna, I developed a brand positioning strategy that clarified their identity, refined their messaging, and set them apart in their market. The focus was on defining a voice that felt elevated yet approachable, aligning with their audience’s values while carving out a distinct competitive edge. Through diction, literary devices, and storytelling frameworks, I ensured that every piece of communication—from taglines to long-form content—reinforced Kaluna’s core positioning and brand essence.branding

• Brand Designer
• Copywriter