I’m a sharp-shooting and strategic copywriter who thrives on words. I help brands connect with their audience through consumer psychology and a strong brand voice, delivering high-impact copy at scale with a data-driven mindset and AI-assisted creativity. My experience spans SaaS, cosmetics, and education, where I’ve led email programs, crafted landing pages, and built voice guidelines. I collaborate closely with designers, sales, and product teams to ensure cohesive messaging that converts.…

Rachel Esco

I’m a sharp-shooting and strategic copywriter who thrives on words. I help brands connect with their audience through consumer psychology and a strong brand voice, delivering high-impact copy at scale with a data-driven mindset and AI-assisted creativity. My experience spans SaaS, cosmetics, and education, where I’ve led email programs, crafted landing pages, and built voice guidelines. I collaborate closely with designers, sales, and product teams to ensure cohesive messaging that converts.…

Available to hire

I’m a sharp-shooting and strategic copywriter who thrives on words. I help brands connect with their audience through consumer psychology and a strong brand voice, delivering high-impact copy at scale with a data-driven mindset and AI-assisted creativity.

My experience spans SaaS, cosmetics, and education, where I’ve led email programs, crafted landing pages, and built voice guidelines. I collaborate closely with designers, sales, and product teams to ensure cohesive messaging that converts.

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Language

English
Fluent

Work Experience

Senior Copywriter & Email Strategist at Fantasy Labs
June 1, 2024 - August 31, 2024
Crafted landing pages, SEO web content, email marketing campaigns, and SMS sequences. Used AI to develop creative briefs for intermediate copywriters and collaborated with sales lead and project manager on pitch decks and presentations. Worked closely with designers to maintain brand identity and effective visual messaging.
SaaS Copywriter & Prompt Engineer at Byanat
October 1, 2015 - March 31, 2018
Created AI-powered web copy and pitch decks to position Byanat as an authority in big data and AI predictive analytics for smart city management. Collaborated with marketing and product managers to solidify technical aspects of the copy. Utilized prompt engineering to create voice and tone guidelines and performed reverse prompt engineering to evaluate prompt logic in ChatGPT.
Cosmetics Copywriter at Unilever
November 1, 2021 - March 31, 2022
Wrote ad copy and product descriptions for Shea Moisture’s deodorants and hair care products. Developed distinct voices differentiating male and female products targeting African Americans and people with ethnic hair. Created product copy for consumer testing to explore various messaging styles.
Copywriter & Email Marketing Expert at ella+mila
October 1, 2018 - March 31, 2021
Crafted email announcements to boost conversions, highlighting product expansion at big box stores including Target, Rite Aid, Walgreens, and CVS. Created clever product descriptions and slogans for various marketing campaigns. Introduced fresh angles on previously written content to optimize conversions.
English Teacher at Vaughan Secondary School
September 1, 2015 - June 30, 2016
Revamped course outlines and learning roadmaps according to current curriculum trends and student growth. Used digital tools to teach literacy and literature analysis to grade 9 students with focus on fostering independent critical thinking. Mentored and supervised student teachers supporting instructional strategies and learning materials implementation.
SaaS Copywriter at Byanat
October 1, 2015 - March 1, 2018
Created AI-powered web copy and pitch decks to position Byanat as an authority in big data and AI predictive analytics for smart city management; collaborated with marketing and product managers on copy; used prompt engineering to establish voice & tone guidelines and evaluate prompt logic in ChatGPT.
Cosmetics Copywriter & Email Marketing Expert at ella+mila
October 1, 2018 - March 1, 2021
Crafted email announcements to boost conversions, highlighting product expansion at major retailers (Target, Rite Aid, Walgreens, CVS); created clever product descriptions and slogans; introduced fresh angles on existing content to optimize conversions.

Education

Bachelor of English at York University
September 1, 2006 - June 30, 2010
Bachelor of Arts at York University, Toronto
September 1, 2006 - May 31, 2010
Bachelor of Education at York University, Toronto
September 1, 2006 - May 31, 2010
Bachelor of Arts in English, minor in Visual Arts at York University
September 1, 2006 - May 1, 2010
Bachelor of Education at York University
September 1, 2006 - May 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Computers & Electronics, Energy & Utilities, Healthcare, Media & Entertainment, Professional Services, Wholesale & Distribution, Retail, Software & Internet, Telecommunications, Consumer Goods
    uniE621 Email Marketing for KilgourMD
    For Kilgour MD’s Scalp Serum, I wrote email campaigns that made scalp health feel essential, not optional. The focus was on breaking down the science without the jargon, showing customers exactly why this formula worked and why their hair depended on it. Each email was crafted to feel informative yet direct, keeping engagement high while guiding readers toward real action—whether that meant learning more, trying it for the first time, or making it part of their routine. emailmarketing copywriting…
    uniE621 Website Copywriting for CS Investments
    For CS Investments, I crafted website copy that balanced authority, clarity, and trust, ensuring their messaging resonated with both seasoned investors and newcomers alike. The goal was to simplify complex financial concepts without losing sophistication, creating a tone that was both credible and approachable. Every section was strategically written to reinforce CS Investments’ expertise, reliability, and unique value proposition in the financial sector. copywriting…
    uniE621 Brand Positioning Strategy for KALUNA
    For Kaluna, I developed a brand positioning strategy that clarified their identity, refined their messaging, and set them apart in their market. The focus was on defining a voice that felt elevated yet approachable, aligning with their audience’s values while carving out a distinct competitive edge. Through diction, literary devices, and storytelling frameworks, I ensured that every piece of communication—from taglines to long-form content—reinforced Kaluna’s core positioning and brand essence.branding…
    uniE621 Slogans for ella+mila
    For Ella+Mila, I developed brand-aligned slogans that captured their clean beauty ethos, playful personality, and modern elegance. The challenge was crafting short, punchy lines that felt fresh while reinforcing the brand’s vegan, cruelty-free commitment. Each slogan had to resonate instantly with their audience—blending wit, style, and a distinct voice that set Ella+Mila apart in the crowded nail polish market. branding copywriting beauty…
    paper Brand Strategist & Voice Architect for Byanat

    I don’t just shape brand messaging—I define the rules of engagement for how a brand speaks, sells, and stays memorable. From diction and literary devices to tone and positioning, I craft guidelines that make voice strategy more than a mood board cliché—turning it into a structured, strategic asset that brands can own.