I am a passionate UI/UX designer with 7 years of experience designing innovative enterprise SaaS platforms, consumer-centric mobile apps, and games—from concept through market delivery and ongoing growth and support. I thrive in collaborative, fast-paced, diverse startups that empower customers through social and technological impact and intuitive design.

Eshine Peng

I am a passionate UI/UX designer with 7 years of experience designing innovative enterprise SaaS platforms, consumer-centric mobile apps, and games—from concept through market delivery and ongoing growth and support. I thrive in collaborative, fast-paced, diverse startups that empower customers through social and technological impact and intuitive design.

Available to hire

I am a passionate UI/UX designer with 7 years of experience designing innovative enterprise SaaS platforms, consumer-centric mobile apps, and games—from concept through market delivery and ongoing growth and support.

I thrive in collaborative, fast-paced, diverse startups that empower customers through social and technological impact and intuitive design.

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Language

English
Fluent
Chinese
Fluent
Japanese
Intermediate

Work Experience

UI/UX Designer at Gasket Games Corp.
April 1, 2022 - January 1, 2025
Led design ideation and marketing asset creation for Heads Up! Original mobile game; redesigned in-game UI for Warcraft 3 Reforged to modern UX while preserving nostalgia; led redesign for Heads Up! Netflix version to support free-to-play model and localization; created marketing assets in Figma; coordinated with internal/external artists and engineers; presented demos to senior management; managed design specs, UI assets, wireframes, storyboards, and feature redesign; updated assets in Unity and After Effects for micro-interactions; collaborated with stakeholders to implement data-driven design decisions.
Lead UI/UX Designer at eTreat Medical Diagnostics Inc.
September 1, 2019 - October 1, 2021
Led design ideation and conceptualization for eTreat’s healthcare SaaS platform and mobile apps for four computer vision tools; conducted user research, usability studies, feedback assessment, and beta experiments; added accessibility features for seniors and ensured computer vision compatibility across skin tones; managed design specifications, UI assets, personas, wireframes, storyboards, and prioritized feature development for Engineering and Marketing; facilitated 10+ strategic integrations with universities, hospitals and SaaS partners; provided guidance to junior designers; presented demos to senior management and external stakeholders.
UI/UX Designer at eTreat Medical Diagnostics Inc.
October 1, 2016 - September 1, 2019
Redesigned eTreat’s products for multi-platform launch by negotiating for improved analytics, streamlined onboarding, and automating activation workflow, resulting in 10% MoM user growth; performed QA testing using JIRA; designed all consumer-facing market materials and redesigned onboarding and support pages for the eTreat website.

Education

Bachelor of Interactive Arts & Technology at Simon Fraser University
January 1, 2010 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Healthcare, Professional Services, Media & Entertainment