Available to hire
Hello! I am ESSA QASIM, a senior visual & graphic designer with over 6 years of experience crafting bold brand identities, high-converting marketing visuals, and scalable design systems for clients across the USA, GCC, and Asia.
I am passionate about pixel-perfect execution, purposeful typography, and design that performs. I enjoy turning brand strategy into cohesive visuals—from email campaigns and social ads to comprehensive design systems—and I thrive on collaboration across teams to deliver impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Turkish
Intermediate
Urdu
Fluent
Pashto, Pushto
Fluent
Work Experience
Founder & Product Designer at Atlas Solutions
January 1, 2025 - October 10, 2025Founded a 6-figure design and development agency serving clients in the U.S., UAE, and KSA. Led 50+ projects across SaaS, e-commerce, branding, and UI/UX. Managed cross-functional teams with 95% client retention.
Product & Visual Designer at Hadith of the Day
January 1, 2023 - October 10, 2025 Redesigned SaaS UI/UX and created marketing graphics; Managed social presence for 15M+ users.
Graphic Designer at SuraPack
January 1, 2022 - October 10, 2025Designed packaging and print materials; managed website.
Senior Visual & Brand Designer at Procarma Inc.
January 1, 2021 - PresentLed end-to-end visual design across brand identity, email campaigns, ad creatives, and design systems for 10+ U.S.-based clients — maintaining brand consistency across all digital and print touchpoints. Designed mobile-first HTML email campaigns and templates in Mailchimp/Klaviyo; consistently achieved above-industry open and click-through rates through layout, CTA hierarchy, and A/B-tested creative. Built comprehensive brand guidelines, UI visual systems, and iconography libraries that became the single source of truth for product and marketing teams. Created high-impact ad creatives for Meta, Google, and TikTok that directly supported paid media performance and ROAS improvement. Introduced a modular design template system that cut team turnaround time by 30% and improved multi-team creative consistency. Art-directed packaging design and product launch campaigns from concept through delivery — combining market research with visual storytelling.
Senior Product Designer at Procarma Inc.
January 1, 2021 - PresentDesigned B2B SaaS platforms reducing onboarding time by 30%. Built Figma design systems and improved retention by 20%.
Senior UI/UX Designer at Ex Squared
January 1, 2020 - October 10, 2025Revamped UI for a 200K+ user platform; increased mobile engagement by 22%.
Graphic & Visual Designer at Ex Squared
January 1, 2019 - January 1, 2020Produced brand identity elements, marketing graphics, and print/digital campaign assets for a portfolio of agency clients. Designed landing page hero sections, web banners, and social media creatives that elevated client brand perception and digital engagement. Delivered pitch-ready visual decks, presentation design, and brand guidelines aligned with strategic business narratives. Worked closely with art directors and copywriters to execute cohesive multi-channel campaigns with strong typographic and visual hierarchy.
Graphic Designer at IRDS
January 1, 2015 - October 10, 2025Designed websites and social media content for academic clients.
Freelance Graphic Designer at Various Global Clients
January 1, 2015 - PresentDelivered branding for 100+ clients; logos, infographics, brochures, and more.
Education
Bachelor of Fine Arts in Graphic Design at California Institute of the Arts
January 11, 2030 - October 10, 2025Bachelor of Business Administration at Institute of Management Sciences, Peshawar
January 11, 2030 - October 10, 2025Bachelor of Business Administration at Institute of Management Sciences
January 11, 2030 - January 9, 2026Certificate in Graphic Design at Google California Institute of Arts
January 11, 2030 - January 9, 2026UX Design Professional Certificate at Google / Coursera
January 11, 2030 - May 19, 2026Certificate in Graphic Design at California Institute of the Arts
January 11, 2030 - May 19, 2026Bachelor of Business Administration at Institute of Management Sciences
January 11, 2030 - May 19, 2026Graphic Design Certificate at California Institute of the Arts
January 11, 2030 - June 17, 2026Google UX Design Professional Certificate at Google / Coursera
January 11, 2030 - June 17, 2026Qualifications
UX Design Professional Certificate - Google
January 1, 2019 - October 10, 2025Human-Computer Interaction - Harvard University
January 1, 2020 - October 10, 2025Figma Design Essentials - California Institute of the Arts
January 1, 2019 - October 10, 2025Certificate in Graphic Design - DigiSkills
January 1, 2018 - October 10, 2025UX Design Professional Certificate
January 11, 2030 - January 9, 2026Certificate in Graphic Design
January 11, 2030 - January 9, 2026UX Design Professional Certificate
January 11, 2030 - May 19, 2026Certificate in Graphic Design
January 11, 2030 - May 19, 2026Google UX Design Professional Certificate
January 11, 2030 - June 17, 2026Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Manufacturing, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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