Hi, I’m Esther, a Brazilian designer based in Toronto. I’m a generalist graphic designer who thrives on adaptability, drawing on my background in psychology and digital marketing to craft unique and engaging visuals. I’m passionate about typography and accessibility, and I pride myself on being hardworking, organized, and professional. I’m detail-oriented thanks to my psychology training, which informs my approach to packaging, branding, and editorial design. I enjoy turning complex ideas into clear, user-friendly visuals and collaborating across disciplines to deliver cohesive branding and impactful communications.…

Esther

Hi, I’m Esther, a Brazilian designer based in Toronto. I’m a generalist graphic designer who thrives on adaptability, drawing on my background in psychology and digital marketing to craft unique and engaging visuals. I’m passionate about typography and accessibility, and I pride myself on being hardworking, organized, and professional. I’m detail-oriented thanks to my psychology training, which informs my approach to packaging, branding, and editorial design. I enjoy turning complex ideas into clear, user-friendly visuals and collaborating across disciplines to deliver cohesive branding and impactful communications.…

Available to hire

Hi, I’m Esther, a Brazilian designer based in Toronto. I’m a generalist graphic designer who thrives on adaptability, drawing on my background in psychology and digital marketing to craft unique and engaging visuals. I’m passionate about typography and accessibility, and I pride myself on being hardworking, organized, and professional.

I’m detail-oriented thanks to my psychology training, which informs my approach to packaging, branding, and editorial design. I enjoy turning complex ideas into clear, user-friendly visuals and collaborating across disciplines to deliver cohesive branding and impactful communications.

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Language

Portuguese
Fluent
Spanish; Castilian
Intermediate
English
Fluent

Work Experience

Internship Rotation at Pernambucan University of Health (FPS)
January 1, 2019 - October 3, 2025
Worked at a children’s hospital IMIP, focusing on art therapy; wrote a children’s book about navigating the challenges of growing up chronically ill; assisted professionals with craft workshops for addicts during a rotation at a rehab center.
Internship - Digital Marketing at Coco do Vale
January 1, 2021 - October 3, 2025
Worked with a digital marketing studio to create content for the company’s social media profiles; supervised a year-long process of rebranding, including approving and reviewing many different packaging designs and colour palettes; organized data from socials and hosted meetings to improve and adapt produced content.
Research Assistant at OCAD University
January 1, 2025 - October 3, 2025
Assisted with the creation of alternative text for a publication on data visualization.
Graphic Designer at TalentLink
May 20, 2025 - Present
Created the branding and stationary for the company; problem-solving related to consistency and design of the platform and social media presence; responsible for designing all posts and organizing produced content.

Education

Bachelor in Psychology at Pernambucan University of Health (FPS)
January 28, 2018 - February 3, 2020
Bachelor in Digital Marketing at University of Boa Viagem (FBV)
January 18, 2020 - December 23, 2021
Bachelor in Graphic Design at OCAD University
September 5, 2021 - June 12, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Software & Internet, Professional Services
    paper Poetry Films Inc. (Branding)

    • About
      This project was proposed in a course called Strategic Branding during my bachelor’s at OCAD University.

    • Challenge
      Establish a visual identity for a startup film company.

    • Positioning & Attributes
      Entertaining art. Our canvas is the screen, our palette is life. Poetry is committed to creating provocative, intelligent movies that entertain. We will partner with the brightest and most talented artists, writers, directors, actors, and others to make movies that will be regarded as iconic and classic films of their era.

    • Logo Design Concept
      This logo emphasizes the Key Attribute of being Classic, while also incorporating two Valued Attributes: Smart and Sophisticated. The icon at the center represents a camera lens, and the two smaller elements are stylized quotation marks. These marks were derived from the classic calligraphic typeface Parfumerie Script, referencing the iconic “The End” often seen in vintage films. The chosen colour palette—featuring red/orange and blue/green—pays homage to Kinemacolor, one of the earliest colour processes used in cinema.