Eszter Kovács

Facebook Advertising Specialist at Self-Employed

Remote freelance role based in Sennwald, Switzerland. Achieved strong ROAS for multiple clients (Meta platforms) and delivered sizable revenue uplifts. Implemented new campaign strategies reducing cost per purchase and enabling rapid campaign scale for fashion, home goods, cosmetics, and construction services clients. Responsibilities included end-to-end campaign setup, optimization, and performance reporting.

Digital Campaign Manager at Boom Marketing LLC; We Love Digital LLC

Managed digital campaigns for ~20 clients across Europe (Remote, Hungary-based). Developed a comprehensive marketing campaign and a Dyson collaboration giveaway, achieving a 22% sales increase for a pet food e-commerce client. Created and executed creative strategies that doubled Instagram followers for a women’s fashion store. Led planning and coordination of campaigns across a diverse client portfolio (dental clinic implantology, women’s fashion, natural cosmetics, dietary supplements, home goods). Achieved 1.5–2x follower growth, higher engagement, and 10–25% cost-per-conversion reductions.

Facebook Advertising Specialist at Self-Employed

Drove paid social campaigns on Meta platforms for 9–12 clients monthly, achieving an average ROI uplift of 18–25% across diverse industries. Implemented campaign strategies that reduced cost per purchase by 40% for a Scandinavian-style furniture e-commerce site. Accelerated course registrations and expanded a fashion client’s audience; increased sales for a baby and maternity site through email marketing and social ads. Executed campaigns for a construction services company, securing bookings three months in advance. Delivered monthly written reports and weekly performance check-ins to continuously improve campaign responsiveness and client satisfaction. Applied A/B testing and audience analysis to improve performance by 15–20% and align creatives with platform algorithms.

Digital Campaign Manager at Boom Marketing LLC / We Love Digital LLC

Developed comprehensive marketing campaigns in collaboration with agencies, driving a 22% sales increase for a pet food e-commerce client. Managed daily campaign performance for nearly 20 clients, achieving 10–15% lower average cost per reach. Created a new creative strategy that doubled Instagram followers over 10 months for a women’s fashion webshop. Planned and coordinated digital campaigns for a diverse client portfolio, including a leading European dental clinic (implant) and other sectors (fashion, cosmetics, dietary supplements, home goods). Reported 1.5–2x follower growth and engagement, and 10–25% reduction in cost per conversion across clients.

Facebook Advertising Specialist at Self-Employed

Achieved strong ROAS for a kitchenware e-commerce client using Meta AI, resulting in 25% higher monthly revenue compared to the previous month. Implemented a campaign strategy that reduced average cost per purchase by 40% for a Scandinavian-style children's furniture webshop. Reached target course registration conversions within 1.5 weeks, enabling a fashion client to launch an additional group beyond the planned schedule. Doubled sales for a natural cosmetics e-commerce client over three months with a restructured campaign setup. Ran Meta Ads for a construction services company, securing bookings three months in advance.

Digital Campaign Manager at Boom Marketing LLC / We Love Digital LLC

Developed a comprehensive marketing campaign and ran a giveaway in collaboration with Dyson, resulting in a 22% sales increase for a pet food e-commerce client. Managed daily campaign performance optimization for nearly 20 clients, achieving 10–15% lower average cost per reach. Created a new creative strategy that doubled Instagram followers within 10 months for a women's fashion webshop. Planned and coordinated digital campaigns for a diverse client portfolio across Europe, including a leading European dental clinic (implantology), women’s fashion, natural cosmetics, dietary supplements, and home goods e-commerce stores. Additional results: 1.5–2x growth in followers and engagement, and 10–25% reduction in cost per conversion across clients.

Facebook Advertising Specialist at Self-Employed

Achieved strong ROAS for a kitchenware e-commerce client using Meta AI, resulting in a 25% increase in monthly revenue in December 2024. Implemented a campaign strategy that reduced average cost per purchase by 40% for a Scandinavian-style children's furniture website. Reached target conversions for course registrations within 1.5 weeks, enabling a fashion client to launch an additional group. Doubled sales for a natural cosmetics e-commerce client over 3 months with a restructured campaign setup. Increased sales by 20% for a baby and maternity webshop by deploying new email marketing processes and social advertising. Managed Meta Ads for a construction services company, securing bookings 3 months in advance.

Digital Campaign Manager at BOOM Marketing LLC / We Love Digital LLC

Developed comprehensive marketing campaigns and ran a Dyson collaboration giveaway, resulting in a 22% sales increase for a pet food e-commerce client. Managed daily campaign performance for nearly 20 clients, achieving a 10–15% reduction in average cost per reach. Created a new creative strategy that doubled Instagram followers in 10 months for a women's fashion webshop. Planned and coordinated digital campaigns for a diverse client portfolio (European dental clinics, fashion, cosmetics, dietary supplements, and home goods). Achieved 1.5–2x growth in followers and engagement and 10–25% reduction in cost per conversion across clients.

Facebook Advertising Specialist at Self-Employed

Achieved strong ROAS for kitchenware e-commerce client using Meta AI, resulting in 25% higher monthly revenue. Implemented a new campaign strategy reducing average cost per purchase by 40% for a Scandinavian-style children’s furniture webshop. Reached target conversions for course registrations within 1.5 weeks enabling a fashion client to launch an additional group beyond the planned schedule. Doubled sales for a natural cosmetics e-commerce client over 3 months through a re-structured campaign setup. Increased sales by 20% for a baby and maternity webshop by deploying new email marketing processes and social advertising. Ran Meta Ads for a construction services company, securing bookings 3 months in advance.