Available to hire
Solution-motivated digital designer and marketer with 3+ years of freelance experience, helping small teams connect digital systems and streamline backend operations (Shopify, Klaviyo) so they’re easy to manage and GDPR-compliant. I focus on making processes efficient while keeping creative output high quality.
Known for a collaborative, solution-oriented approach, I deliver end-to-end digital projects—brand identities, websites, paid ads, and email automation—using data-driven optimisation to improve conversion and revenue outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
E-com Marketing and Design at Jamieson Brothers
June 1, 2024 - PresentLed a systems overhaul across Shopify/Magento storefronts to improve user journey and maintain brand consistency. Generated over £200,000 in six months through Meta paid social campaigns with average ROAS of 6.14. Managed complex Klaviyo accounts, increasing email revenue by 384% and building automated flows responsible for 37% of total website revenue. Optimised over 180 product listings using analytics tools (Helium 10, Google Ads). Overhauled the Amazon storefront and created 60+ A+ Content templates, increasing average revenue by 48% per product.
Design and Marketing Freelancer at HeadPrint Marketing
June 1, 2023 - PresentPartnered with local organisations (e.g., Eat South West Scotland, Impact Gym, SOSE) to develop brand identities, digital assets, websites, and paid advertising. Managed end-to-end digital projects for small teams, ensuring promotional materials and social media systems were integrated and easy for clients to maintain. Built a reputation for rapid turnaround times and solution-oriented problem solving for community-focused clients.
Education
HNC/HND Visual Communications at Dumfries and Galloway College
September 1, 2022 - August 1, 2024Level 9 in Advanced Graphic Design at Dumfries and Galloway College
September 1, 2022 - August 1, 2024Qualifications
Advanced Highers / Level 7 in Art and Design
January 11, 2030 - July 10, 2026Highers / Level 6 in English (RMPS, Creative Digital Media)
January 11, 2030 - July 10, 2026Google Certification in Search and Shopping
January 11, 2030 - July 10, 2026Google Certification in Search and Shopping
January 11, 2030 - July 10, 2026Industry Experience
Retail, Media & Entertainment, Non-Profit Organization, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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