Ethan Farber

Built a fully functioning marketing function for a $1.2B gourmet food business, integrating 5 different teams into one cohesive department. Led an 8-person team of designers & content creators, along with 6 agency partners, delivering cohesive branding, design, messaging, and experiences for 20 B2B and B2C brands across digital, social and physical platforms. Reinv ented all sales collateral and digital assets, driving an 18% increase in annual customer spend. Crafted an integrated content strategy across all channels, boosting audience engagement by 10% MoM while reducing production time by 50%. Optimized performance metrics reporting to align creative outputs with business goals. Implemented workflow and project management process, increasing departmental efficiency and production by 15%. Orchestrated 10+ major events, exceeding prior year attendance and revenue benchmarks by 20% (average across events) and generating 13% more qualified leads vs previous year. Crafted internal and ex

Spearheaded insights, planning and creative strategy for Janssen Pharmaceuticals’ 'Depression Looks Like Me' digital and influencer campaign, achieving 23% conversion rate, 2.72M IG impressions, 501.7K engagements and 96% positive sentiment. Drove audience and cultural insights phase and developed integrated communications strategy for 5 JP Morgan Chase partner cards’ post-pandemic acquisition programs, restoring application numbers to pre-pandemic levels. Led multi-agency global strategy for Philips Radiology B2B initiative, doubling qualified sales inquiries and raising brand favorability by 11%. Led creative planning for integrated campaigns and new business wins with AT&T, Gatorade, Cisco, Krispy Kreme, JC Penney and Johnson & Johnson, representing more than $5 million in revenue.

Envisioned, built and led a 15-person strategic planning department – a first in the 80-year history of the firm – generating $20M in new business wins and incremental revenue within 2 years. Built and launched a data, analytics & insights stack, integrating proprietary data assets, syndicated data, and qualitative research capabilities into one coherent offering, improving campaign effectiveness and boosting client satisfaction by over 30%. Led strategic planning on new business wins for brands including Lavazza, FedEx, Microsoft, Exxon Mobil, Mass Mutual and Purina. Directed strategic planning and audience insights for multifaceted client engagements, including new business unit creation for Red Bull and a 16% improvement in brand sentiment for Chipotle. Crafted creative strategy for a global HP printing campaign deployed across multiple channels in twelve markets and 8 languages.