I help growing companies turn their story into sales. I’ve led strategy at some of the world's largest communications agencies, built marketing teams from scratch, rebuilt sales materials that significantly lifted customer spend and qualified inquiries, and delivered campaigns and events that outperformed all previous efforts. Hire me when you need a practical brand strategy, clear messaging, and a content engine that feeds sales—not slides. I’ll quickly map what’s working, fix what isn’t, and leave you with tools your team can use the next day. Expect crisp positioning, buyer-ready collateral, smart use of digital and social, and reporting that ties creative to revenue.…

Ethan Farber

I help growing companies turn their story into sales. I’ve led strategy at some of the world's largest communications agencies, built marketing teams from scratch, rebuilt sales materials that significantly lifted customer spend and qualified inquiries, and delivered campaigns and events that outperformed all previous efforts. Hire me when you need a practical brand strategy, clear messaging, and a content engine that feeds sales—not slides. I’ll quickly map what’s working, fix what isn’t, and leave you with tools your team can use the next day. Expect crisp positioning, buyer-ready collateral, smart use of digital and social, and reporting that ties creative to revenue.…

Available to hire

I help growing companies turn their story into sales. I’ve led strategy at some of the world’s largest communications agencies, built marketing teams from scratch, rebuilt sales materials that significantly lifted customer spend and qualified inquiries, and delivered campaigns and events that outperformed all previous efforts.

Hire me when you need a practical brand strategy, clear messaging, and a content engine that feeds sales—not slides. I’ll quickly map what’s working, fix what isn’t, and leave you with tools your team can use the next day. Expect crisp positioning, buyer-ready collateral, smart use of digital and social, and reporting that ties creative to revenue.

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Skills

Experience Level

Language

English
Fluent

Work Experience

VP of Marketing at Fortune Fish & Gourmet
January 1, 2025 - September 10, 2025
Built a fully functioning marketing function for a $1.2B gourmet food business, integrating 5 different teams into one cohesive department. Led an 8-person team of designers & content creators, along with 6 agency partners, delivering cohesive branding, design, messaging, and experiences for 20 B2B and B2C brands across digital, social and physical platforms. Reinv ented all sales collateral and digital assets, driving an 18% increase in annual customer spend. Crafted an integrated content strategy across all channels, boosting audience engagement by 10% MoM while reducing production time by 50%. Optimized performance metrics reporting to align creative outputs with business goals. Implemented workflow and project management process, increasing departmental efficiency and production by 15%. Orchestrated 10+ major events, exceeding prior year attendance and revenue benchmarks by 20% (average across events) and generating 13% more qualified leads vs previous year. Crafted internal and ex
SVP / Partner, Group Planning Director at FleishmanHillard
January 1, 2023 - September 10, 2025
Spearheaded insights, planning and creative strategy for Janssen Pharmaceuticals’ 'Depression Looks Like Me' digital and influencer campaign, achieving 23% conversion rate, 2.72M IG impressions, 501.7K engagements and 96% positive sentiment. Drove audience and cultural insights phase and developed integrated communications strategy for 5 JP Morgan Chase partner cards’ post-pandemic acquisition programs, restoring application numbers to pre-pandemic levels. Led multi-agency global strategy for Philips Radiology B2B initiative, doubling qualified sales inquiries and raising brand favorability by 11%. Led creative planning for integrated campaigns and new business wins with AT&T, Gatorade, Cisco, Krispy Kreme, JC Penney and Johnson & Johnson, representing more than $5 million in revenue.
EVP, U.S. Head of Planning at Burson - Marsteller
January 1, 2019 - September 10, 2025
Envisioned, built and led a 15-person strategic planning department – a first in the 80-year history of the firm – generating $20M in new business wins and incremental revenue within 2 years. Built and launched a data, analytics & insights stack, integrating proprietary data assets, syndicated data, and qualitative research capabilities into one coherent offering, improving campaign effectiveness and boosting client satisfaction by over 30%. Led strategic planning on new business wins for brands including Lavazza, FedEx, Microsoft, Exxon Mobil, Mass Mutual and Purina. Directed strategic planning and audience insights for multifaceted client engagements, including new business unit creation for Red Bull and a 16% improvement in brand sentiment for Chipotle. Crafted creative strategy for a global HP printing campaign deployed across multiple channels in twelve markets and 8 languages.
Director of Strategic Growth at Dachis Group
January 1, 2013 - September 10, 2025
Drove over $10M in new revenue from digital, social and influencer engagements for clients including AB InBev, Marriott, W Hotels, Samsung, GE. Integrated 6 global social agencies into a unified identity, strengthening overall brand strategy.
Various Roles at Multiple Digital, Social and Design Agencies
September 6, 2004 - April 5, 2010
Drove digital and social adoption for a diverse roster of clients, including ABC, MTV, Fox, Original Penguin, Ralph Lauren, Estee Lauder, Nordstrom, Sidney Frank Importing.

Education

B.A. at Bowdoin College
August 29, 1994 - May 4, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Professional Services, Consumer Goods, Media & Entertainment, Travel & Hospitality, Software & Internet, Retail, Other

Skills

Experience Level