I’m a Social Media Manager specialising in music and digital content, with a strong track record of growing audiences and engagement through strategic, data-led campaigns. I create high-performing content across TikTok, Instagram, and YouTube, and use analytics to continuously refine performance. I have experience managing influencer partnerships, delivering brand collaborations, and building engaged communities.

Euan Blackman

I’m a Social Media Manager specialising in music and digital content, with a strong track record of growing audiences and engagement through strategic, data-led campaigns. I create high-performing content across TikTok, Instagram, and YouTube, and use analytics to continuously refine performance. I have experience managing influencer partnerships, delivering brand collaborations, and building engaged communities.

Available to hire

I’m a Social Media Manager specialising in music and digital content, with a strong track record of growing audiences and engagement through strategic, data-led campaigns. I create high-performing content across TikTok, Instagram, and YouTube, and use analytics to continuously refine performance. I have experience managing influencer partnerships, delivering brand collaborations, and building engaged communities.

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Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Ditto Music
January 1, 2022 - Present
Led content strategy across TikTok, Instagram, X, YouTube Shorts, and LinkedIn, driving significant audience growth. Delivered 180M+ annual impressions across TikTok, Instagram, and Meta platforms (2025). Increased TikTok audience by 56k, generating 143M impressions and 13M engagements (2025). Managed and scaled influencer partnerships, delivering high-performing organic and paid campaigns. Collaborated with brands including Native Instruments, Waves, and Shure on social campaigns. Used analytics tools (Agorapulse, Meta Business Suite) to optimize performance and inform strategy.

Education

Bachelor's Degree in Music at LIPA
January 1, 2019 - January 1, 2022
Fundamentals of Digital Marketing at Google
January 1, 2025 - January 1, 2025
Digital Advertising at HubSpot
January 1, 2025 - January 1, 2025

Qualifications

Fundamentals of Digital Marketing
January 1, 2025 - January 1, 2025
Digital Advertising
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services