Paris 2024 Olympics - MX Women's Full Slalom Canoe

I worked together closely with my client to realise the vision she had for her uniform and kayak in her second Olympic Games. For example, the initial design had more colour, but she worried too much on the front of her kayak would cause distractions. I wanted the design to reflect my client’s personality and cultural identity in the global stage that is an Olympic competition, drawing attention to her (and not away from her) as she competed. It was important for the design to make her feel comfortable and proud to be wearing the colours of her country, without hindering her athletic performance in the least. #graphicdesigner #illustrator