Evan Michael Rees

Available to hire

Hi there! My name's Evan Rees, a UX/UI Designer/Researcher and Visual Artist in Toronto.

About

Hi there! My name’s Evan Rees, a UX/UI Designer/Researcher and Visual Artist in Toronto. I have 5 years of professional UX design, working on various academic and market research teams to conduct user research on products. My experience working with AI as a Generalist Specialist has allowed me to gain insight into the growing need and research for AI and how to integrate it, ethically and in parallel with existing infrastructures, to improve the user experience. I have a deep love of connecting to people, and employ this when conducting participant-based usability testing to make them feel at ease, and get the most valuable feedback as possible to iterate on the design,

  • 5 years' experience
  • Joined July 2025

Industry experience

  • Financial Services
  • Software & Internet
  • Government
  • Education
  • Retail
  • Professional Services
  • Media & Entertainment

Work experience· 10 roles

Audio Generalist Research Expert · MercorOct 2025 – Present · 1 yr 2 mos

Evaluated emerging AI systems through structured audio-based testing to assess clarity, behavior, and usability. Created rubrics defining ideal AI responses, guiding engineering toward improved model output and user trust.

Software Development Bootcamp Participant · University of Toronto SCSJun 2025 – Jul 2025 · 2 mos

Completed an intensive 6-month virtual software development bootcamp covering languages and technologies including HTML/CSS, JavaScript, TypeScript, NodeJS, PostgreSQL, AI prompt engineering, and React. The program aimed to enhance UX/UI design skills alongside backend development knowledge.

Lead Educator · FIKA Herbal GoodsNov 2024 – Sep 2025 · 11 mos

Lead educator and floor lead for Canada’s highest-volume cannabis retailer (700–800 customers/day). Supported customer experience, conflict resolution, and team training.

Lead Educator · FIKA Cannabis, TorontoNov 2024 – Present · 2 yrs 1 mo
Senior UX Research Consultant · Phase 5 Consulting, TorontoJun 2023 – Jul 2025 · 2 yrs 2 mos
UX Researcher · LINCS, University of GuelphJan 2023 – Jul 2025 · 2 yrs 7 mos
Senior UX Research Consultant · Phase 5 ConsultingJan 2023 – Jun 2023 · 6 mos
UX Designer/Researcher · HealthyDesign.City, TorontoMay 2022 – Jul 2025 · 3 yrs 3 mos

Education· 5

Masters of Information · University of Toronto, Faculty of Information2020 – 2022
Honors Bachelor of Arts · University of Toronto2015 – 2019
Software Development Bootcamp · University of Toronto School of Continuing Studies2024 – 2025
Master of Information (UX Design & Research) · University of Toronto2020 – 2022

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