Eva Sophie Wilk
Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne.
About
Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more.
With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.
- 8 years' experience
- Joined November 2024
Skills· 23
Languages
- GermanFluent
- EnglishFluent
- FrenchFluent
- ItalianIntermediate
- Spanish; CastilianIntermediate
- LatinAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Other
- Consumer Goods
More experts in Cologne, Germany
Work experience· 18 roles
Global Content Manager for Birkenstock Care Essentials; end-to-end content production, strategy, sample logistics, shooting, post-production briefs, publishing and analysis; social media management (Meta, Instagram, Spotify); content calendars; SEO blog posts; internal comms; cross-functional collaboration; campaign shoots.
Development of a new business construct, business plan, marketing strategy and social media presence; coordination with external partners.
Global Content Manager for Birkenstock Care Essentials; end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, executing and shooting content, briefing for post-production, publishing and analyzing. Social Media Management and Strategy for Meta, Instagram and Spotify; content calendars, engaging copy, publishing, community management, content analysis and reporting, as well as paid media. Web and editorial content including SEO blog posts, website texts and images, newsletters, internal communication, and LinkedIn articles. Media monitoring and data-driven optimization; campaign creation and management; cross-functional collaboration with marketing, content and social media teams, photographers, videographers, producers and retouchers.
Education· 12
Certifications and awards· 15
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