Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more. With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.…Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more. With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.

Eva Sophie Wilk

Social Media Freelancer, Social Media Manager, Project Manager, +3





Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more. With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.…Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more. With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.

Available to hire

Hi, I’m Eva Sophie Wilk. I’m a freelance social media manager, content strategist and project manager based in Cologne. I help luxury brands, wines & spirits, psychology and health, fashion & design, FMCG and beauty build meaningful online presence through smart strategy, creative content and hands-on execution. I collaborate with external partners, lead influencer campaigns and empower teams to tell compelling stories across Instagram, Facebook, Pinterest and more.

With a background in psychology and international management, I craft data-driven content strategies, measure impact and adapt to evolving platforms. I love turning complex ideas into clear narratives, aligning brand pillars with audience needs, and guiding cross‑functional teams toward tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Fluent

Italian

Intermediate

Spanish; Castilian

Intermediate

Latin

Advanced

Work Experience

Freelance Social Media Manager, Content Strategist & Project Manager at Self-employed / Freelance

January 1, 2018 - Present

Supporting companies in luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty with social media setup and presentation, strategy and management across platforms (e.g., Instagram, Facebook, Pinterest), content creation (homepage, podcasts, blogs, newsletters, and articles for magazines), community management, and influencer marketing; plus management of external partners for content production.

Freelance Systemic Coach and Change Manager at Self-employed / Freelance

January 1, 2019 - Present

Supporting people in decision-making and change situations using methods to define resources, values and interests to strengthen personal paths and confidence.

Project Manager at Tempusleben Intensiv GmbH

January 1, 2025 - Present

Content Manager at Birkenstock

January 1, 2025 - September 26, 2025

Global Content Manager for Birkenstock Care Essentials; end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, executing and shooting content, briefing for post-production, publishing and analyzing. Social Media Management and Strategy for Meta, Instagram and Spotify; content calendars, engaging copy, publishing, community management, content analysis and reporting, as well as paid media. Web and editorial content including SEO blog posts, website texts and images, newsletters, internal communication, and LinkedIn articles. Media monitoring and data-driven optimization; campaign creation and management; cross-functional collaboration with marketing, content and social media teams, photographers, videographers, producers and retouchers.

Community Lead and Content Strategist at Moët Hennessy, Paris

January 1, 2024 - May 31, 2024

Content strategist within MH Creative Studio; strategy development for maisons, planning and implementing social media and communication campaigns; leading copywriters and designers to deliver engaging copy, imagery and video; monthly content calendars; moderation and trend reports; KPI tracking and action planning; guidelines for events, shoots and external partners; coordinating with marketing, PR and communications; creating decks and case studies; supported brands including Belvedere, Cloudy Bay, Chandon, Terrazas de los Andes, WhistlePig, Clos19, Chateau Galoupet and Volcan di mi Tierra.

Social Media Consultant in the Luxury Industry at Mazarine, Paris

January 1, 2024 - September 26, 2025

On the account team for a client in the luxury industry, focused on copywriting and community management.

Social Community Consultant for TAG Heuer at What’s Next Partners, Paris

January 1, 2022 - September 26, 2025

Moderated the TAG Heuer community across all social accounts.

Project Manager Tempusleben Intensiv & Executive Assistant at Tempuskontor GmbH, Berlin

January 1, 2020 - September 26, 2025

Developed and planned a new business construct and business plan; provided feedback to the CEO on organizational perception; developed marketing strategy and social media presence; coordinated with external partners; recruitment processes; coaching and remote-work training.

Aptitude and Management Diagnostics at ITB Consulting GmbH, Bonn

January 1, 2019 - September 26, 2025

Development, implementation and evaluation of aptitude tests; data acquisition, preparation and analysis (Excel, SPSS); supervision and training of test centers and supervisors; customer acquisition and support; training new student assistants; regular management meetings.

Freelance Social Media Manager, Content Strategist & Project Manager at Self-employed / Freelance

January 1, 2018 - Present

Supporting companies in the luxury, wines & spirits, psychology & health, fashion & design, FMCG and beauty industries with social media setup, strategy and management; content creation (homepage, podcasts, blog posts, newsletters, and magazine articles); community management; external partner management; influencer marketing.

Freelance Systemic Coach and Change Manager at Self-employed / Freelance

January 1, 2019 - Present

Supporting people in decision-making and change situations by defining resources, values and interests to strengthen their personal path and daily life confidence.

Project Manager at Tempusleben Intensiv GmbH

January 1, 2025 - Present

Development of a new business construct, business plan, marketing strategy and social media presence; coordination with external partners.

Content Manager at Birkenstock

January 1, 2025 - September 26, 2025

Global Content Manager for Birkenstock Care Essentials; end-to-end content production, strategy, sample logistics, shooting, post-production briefs, publishing and analysis; social media management (Meta, Instagram, Spotify); content calendars; SEO blog posts; internal comms; cross-functional collaboration; campaign shoots.

Content Strategist / Community Lead at Moët Hennessy, Paris

January 1, 2024 - September 26, 2025

Content strategist within MH Creative Studio; planning and implementing social media campaigns; leading copywriters and designers; monthly content calendars; moderation; trend reports and KPI tracking; guidelines for events, shoots, external partners; collaboration with Marketing, PR and Communications.

Social Media Consultant at Mazarine, Paris

January 1, 2024 - September 26, 2025

Copywriting and community management for a luxury client on the account team.

Social Community Consultant for TAG Heuer at What’s Next Partners, Paris

January 1, 2022 - September 26, 2025

Moderated the TAG Heuer community across all social accounts.

Project Manager / Executive Assistant at Tempusleben Intensiv & Tempuskontor GmbH, Berlin

January 1, 2020 - September 26, 2025

Collaborated with the executive team; developed business constructs and marketing strategy; recruitment; coaching; remote work training.

Aptitude and Management Diagnostics Lead at ITB Consulting GmbH, Bonn

January 1, 2019 - September 26, 2025

Development, implementation and evaluation of aptitude tests; data analysis; supervision and training of test centers; customer acquisition and support; training new staff.