I enjoy the balance of client management and execution, working closely with stakeholders while also getting hands on with campaigns. I also have a passion for the creative side of marketing, from content direction to developing ideas that drive results.…

Eve Fitzpatrick

PRO

I enjoy the balance of client management and execution, working closely with stakeholders while also getting hands on with campaigns. I also have a passion for the creative side of marketing, from content direction to developing ideas that drive results.…

Available to hire

I enjoy the balance of client management and execution, working closely with stakeholders while also getting hands on with campaigns.

I also have a passion for the creative side of marketing, from content direction to developing ideas that drive results.

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Language

English
Fluent

Work Experience

Associate Activation Director at Omnicom
September 1, 2025 - January 1, 2026
Oversaw optimization, quality control, and delivery aligned to strategy. Built strong senior client and agency relationships to drive retention. Led team on onboarding, coaching, and development in collaboration with senior stakeholders.
Paid Social Media Executive & Client Lead at Wolfgang Digital
December 1, 2023 - December 1, 2024
Managed paid social accounts for 12+ clients across multiple platforms. Developed engaging, on-brand content to drive growth and engagement. Analysed performance and delivered weekly insights and reports. Led and coordinated internal teams to deliver client projects on time.
Performance Marketing Executive at Intact
August 1, 2022 - December 1, 2023
Managed social channels to drive brand visibility and audience growth. Coordinated industry event participation and sponsorships to strengthen brand presence. Executed lead generation initiatives to support sales pipelines and revenue growth.
Paid Social Media Executive at Boyle Sports
June 1, 2020 - August 1, 2022
Analyzed conversion data to optimize paid social performance and improve ROI. Delivered monthly performance reports with actionable insights to senior management. Collaborated with Design and CRM teams to align creative, messaging, and audience strategy. Campaign strategy, execution, and optimization. Data analysis & reporting. Platform expertise, creative collaboration, and team leadership.
Associate Activations Director at Omnicom
September 1, 2025 - January 1, 2026
Oversaw optimization, quality control, and delivery aligned to strategy. Built strong senior client and agency relationships to drive retention. Led team on boarding, coaching, and development in collaboration with senior stakeholders.
Associate Activation Director at Omnicom
January 1, 2020 - December 31, 2022
Drove activation and delivery for integrated campaigns across paid media; oversaw quality control and delivery aligned to strategy; led cross-functional collaboration with senior stakeholders to ensure timely execution across channels.
Paid Social Specialist & Client Lead at Wolfgang Digital
January 1, 2022 - December 31, 2023
Led paid social programs for 10+ clients across platforms including Facebook, Instagram, LinkedIn and TikTok; scaled paid social accounts, managed onboarding, coaching and cross-functional collaboration; delivered weekly performance insights and reports to support revenue growth and ROAS.

Education

BB (HONS) in Digital and International Business and Marketing at Dundalk Institute of Technology
January 1, 2017 - January 1, 2020
BB (HONS) in Digital and International Business and Marketing at Dundalk Institute of Technology
January 1, 2017 - January 1, 2020

Qualifications

Google Ads Search Certification
January 1, 2022 - April 10, 2026
Demandbase Academy
January 1, 2023 - April 10, 2026
HubSpot Ads Manager Certification
January 1, 2022 - April 10, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other
    paper The 'People-First' Social Strategy That Drove 12% Online Revenue Growth

    THE CHALLENGE
    Post-pandemic, Woodie’s faced a decline in the DIY, Home & Garden sector. I was tasked with achieving a +10% increase in online revenue in 2023. This goal was set amidst shifting consumer behaviours, an aging customer demographic, and increased competition due to more digitally savvy businesses emerging during the pandemic.

    THE STRATEGY
    To address these challenges, I revised our social media approach to focus on inspirational, people-first content aimed at encouraging home improvement and decorating. This shift from brand awareness to conversion oriented content was executed through:

    • Leveraging user-generated content.
    • Collaborating with influencers.
    • Creating in-store content with employees.
    • Our goal was a 50% year-on-year (YoY) increase in social media-driven revenue, contributing to the overall target of 10% online revenue growth.

    THE RESULTS
    A strategy of embracing people-first, trend-based content and innovative ad formats led to significant growth for Woodie’s, demonstrating the effectiveness of adaptive digital marketing in a changing retail landscape.

    • Online revenue increased 12% YoY
    • Social media-driven revenue increased 73%
    • Enhanced content relevance and authenticity reduced CPCs by 22% on Meta an 41% on Pinterest, our primary revenue driving channels
    • ROAS improved by 56% YoY.