XM

XIAOLEI MA

Available to hire

AI-assisted marketing operator who builds repeatable SEO and social content pipelines using Claude Code/Codex and analytics tooling.

About

AI-assisted marketing operator who builds repeatable SEO and social content pipelines using Claude Code/Codex and analytics tooling. Delivered 24 SERP-optimised SEO articles in two months across two B2B brands and generated a month of multi-platform social content in a single run, growing followings by 20–30%.

Brings hands-on performance and growth focus (SEO, paid ads, social) plus market strategy for B2B expansion. Bilingual in English & Mandarin and trained in Marketing & Data Analytics (University of Sydney).

  • 3 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services
  • Software & Internet
  • Education

Work experience· 19 roles

Digital Marketing Coordinator (Part time) · Origin Web Solutions Marketing & AI agencyApr 2026 – Jun 2026 · 3 mos

Built AI-assisted SEO pipeline (Claude Code/Codex + NeuronWriter) from keyword research to drafting and on-page optimisation, shipped as a repeatable workflow for two B2B brands. Produced 24 SERP-optimised articles at ~5× speed vs manual writing; results included 8 Top 1 rankings (Google AU) and 15 in Top 3. Implemented off-page link building workflow using competitor gap scoring and outreach tracking; secured backlink placements and delivered it as a reusable SOP. Built an AI social content pipeline (Claude Code/Codex for copy + AI image/video production) generating a full month of ready-to-publish multi-platform content in a single run; shipped 138 posts in two months and supported website banners/brand visuals, growing following by 20–30%. Set up Google Ads and scripted/directed a Veo video ad with A/B variants; conducted social performance analysis via Metricool and translated insights into data-driven content improvements.

Digital Marketing Coordinator (Part time) · Origin Web SolutionsApr 2026 – Jun 2026 · 3 mos

Built an AI-assisted SEO content pipeline (Claude Code / Codex + NeuronWriter) from keyword research to drafting to on-page optimization, delivering 24 SERP-optimised articles in two months for two B2B brands; achieved 8 Top 1 results and 15 Top 3 on Google AU. Automated off-page link-building with a competitor gap, secured backlinks, and shipped it as a reusable SOP. Developed an AI-driven social content pipeline that generates a full month of content for five platforms; 138 posts in two months; grew brand followers by 20-30%. Set up Google Ads and directed a two-variant VEO video ad; performed social performance analysis with Metricool and produced data-driven content optimization recommendations.

Digital Marketing Coordinator · Origin Web SolutionsApr 2026 – Jun 2026 · 3 mos

Led AI-driven, multi-brand B2B campaigns; produced 24 SEO articles in two months; achieved top Google AU rankings (8 Top 1, 15 Top 3); managed social media accounts and paid advertising campaigns; developed end-to-end content and outreach workflows.

Digital Marketing Coordinator (Intern → Part-time) · Origin Web SolutionsApr 2026 – Jun 2026 · 3 mos
Marketing & Strategy Intern · The Sapphire Sea (Australian Premium Seafood Export)Jan 2026 – Apr 2026 · 4 mos
Marketing Campaign Lead · Sydney Dream (Sydney nightclub) – RedNoteJan 2026 – Dec 2026 · 1 yr
Volunteer - Community Support · Australian Red CrossJan 2026 – Dec 2026 · 1 yr
Marketing & Strategy Intern · The Sapphire SeaJan 2026 – Apr 2026 · 4 mos

Education· 8

Master of Commerce (Extension) – Marketing & Data Analytics · The University of Sydney2024 – 2026
Bachelor of Media and Communications & Visual Arts · The University of Sydney2021 – 2024
Master of Commerce (Extension) · University of Sydney2024 – 2026
Bachelor of Media and Communications & Visual Arts · University of Sydney2021 – 2024

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