AI-assisted marketing operator who builds repeatable SEO and social content pipelines using Claude Code/Codex and analytics tooling. Delivered 24 SERP-optimised SEO articles in two months across two B2B brands and generated a month of multi-platform social content in a single run, growing followings by 20–30%. Brings hands-on performance and growth focus (SEO, paid ads, social) plus market strategy for B2B expansion. Bilingual in English & Mandarin and trained in Marketing & Data Analytics (University of Sydney).

XIAOLEI MA

AI-assisted marketing operator who builds repeatable SEO and social content pipelines using Claude Code/Codex and analytics tooling. Delivered 24 SERP-optimised SEO articles in two months across two B2B brands and generated a month of multi-platform social content in a single run, growing followings by 20–30%. Brings hands-on performance and growth focus (SEO, paid ads, social) plus market strategy for B2B expansion. Bilingual in English & Mandarin and trained in Marketing & Data Analytics (University of Sydney).

Available to hire

AI-assisted marketing operator who builds repeatable SEO and social content pipelines using Claude Code/Codex and analytics tooling. Delivered 24 SERP-optimised SEO articles in two months across two B2B brands and generated a month of multi-platform social content in a single run, growing followings by 20–30%.

Brings hands-on performance and growth focus (SEO, paid ads, social) plus market strategy for B2B expansion. Bilingual in English & Mandarin and trained in Marketing & Data Analytics (University of Sydney).

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Experience Level

Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Coordinator (Part time) at Origin Web Solutions Marketing & AI agency
April 1, 2026 - June 30, 2026
Built AI-assisted SEO pipeline (Claude Code/Codex + NeuronWriter) from keyword research to drafting and on-page optimisation, shipped as a repeatable workflow for two B2B brands. Produced 24 SERP-optimised articles at ~5× speed vs manual writing; results included 8 Top 1 rankings (Google AU) and 15 in Top 3. Implemented off-page link building workflow using competitor gap scoring and outreach tracking; secured backlink placements and delivered it as a reusable SOP. Built an AI social content pipeline (Claude Code/Codex for copy + AI image/video production) generating a full month of ready-to-publish multi-platform content in a single run; shipped 138 posts in two months and supported website banners/brand visuals, growing following by 20–30%. Set up Google Ads and scripted/directed a Veo video ad with A/B variants; conducted social performance analysis via Metricool and translated insights into data-driven content improvements.
Digital Marketing Coordinator (Part time) at Origin Web Solutions
April 1, 2026 - June 30, 2026
Built an AI-assisted SEO content pipeline (Claude Code / Codex + NeuronWriter) from keyword research to drafting to on-page optimization, delivering 24 SERP-optimised articles in two months for two B2B brands; achieved 8 Top 1 results and 15 Top 3 on Google AU. Automated off-page link-building with a competitor gap, secured backlinks, and shipped it as a reusable SOP. Developed an AI-driven social content pipeline that generates a full month of content for five platforms; 138 posts in two months; grew brand followers by 20-30%. Set up Google Ads and directed a two-variant VEO video ad; performed social performance analysis with Metricool and produced data-driven content optimization recommendations.
Digital Marketing Coordinator at Origin Web Solutions
April 1, 2026 - June 30, 2026
Led AI-driven, multi-brand B2B campaigns; produced 24 SEO articles in two months; achieved top Google AU rankings (8 Top 1, 15 Top 3); managed social media accounts and paid advertising campaigns; developed end-to-end content and outreach workflows.
Digital Marketing Coordinator (Intern → Part-time) at Origin Web Solutions
April 1, 2026 - June 30, 2026
Marketing & AI agency; Two Australian B2B brands: Commercial Kitchen Store & Commercial Kitchen Appliances; Sydney CBD
Marketing & Strategy Intern at The Sapphire Sea (Australian Premium Seafood Export)
January 1, 2026 - April 30, 2026
Supported China market entry for an Australian seafood export business. Attended Austrade meetings for the Australian National Pavilion (CFSE Qingdao 2026), produced minutes/summaries, and prepared quotes and materials aligned to Austrade requirements. Ran market and competitor analysis covering China price trends, import/trade policy, and cold-chain logistics to inform a data-backed go-to-market strategy. Researched target buyers and constructed B2C/B2B personas and a sales plan (supermarkets, gift retail, airport duty free, hospitality), including listing playbooks, pricing, and quote/negotiation email templates. Produced RedNote (Chinese social) channel and content strategy with competitor research.
Marketing Campaign Lead at Sydney Dream (Sydney nightclub) – RedNote
January 1, 2026 - December 31, 2026
Led brand-positioning and RedNote launch strategy; designed 50 content pieces and orchestrated influencer outreach; oversaw event operations and production.
Volunteer - Community Support at Australian Red Cross
January 1, 2026 - December 31, 2026
Community support volunteer; contributed to Mandarin-speaking community initiatives and events; supported brand and outreach efforts in pro-bono capacity.
Marketing & Strategy Intern at The Sapphire Sea
January 1, 2026 - April 30, 2026
Supported China-market entry for Australian premium seafood; conducted market, pricing, and channel analyses; prepared briefs for Austrade; contributed to pricing and distribution strategy and cross-border outreach.
Content Creator (Pro-bono) at Australian Chinese Community Radio
January 1, 2026 - December 31, 2026
Content creation and narration for Sydney-based Chinese community radio
Marketing Campaign & RedNote Launch Strategy at Sydney Dream (Sydney nightclub)
January 1, 2026 - December 31, 2026
Marketing campaign planning and launch strategy for RedNote; pro-bono initiative
Volunteer – Community Support at Australian Red Cross
January 1, 2026 - December 31, 2026
Community support volunteer
Marketing & Strategy Intern at The Sapphire Sea — Australian Premium Seafood Exports
January 1, 2026 - April 30, 2026
B2B, China market entry; North Stratfield, Sydney
Marketing Intern at The Whisky Ark
December 1, 2025 - December 31, 2025
Sydney CBD; Marketing & Sales activities; brand partner collaborations (The Macallan); day-to-day content and campaign support
Content Creator at Australian Chinese Community Radio
January 1, 2025 - December 31, 2025
Pro-bono content creation including scripting and narration; developed bilingual show concepts and narratives for radio programs.
Marketing & Sales Associate at Qeelin Luxury Jewelry (Kering Group)
October 1, 2023 - November 30, 2025
Grew RedNote social media presence to 2,000+ followers and 100,000+ likes & saves; maintained CRM data for targeted communications; planned and executed VIP trunk shows and events, coordinating operations and displays.
Marketing Intern at The Whisky Ark
October 1, 2023 - November 30, 2025
Assisted marketing campaigns and events for luxury spirits; content creation and brand liaison; coordinated with brand partner (The Macallan) for experiential concepts.
Marketing & Sales Associate at The Whisky Ark
October 1, 2023 - November 30, 2025
Sydney CBD; Marketing & Sales activities; Oct 2023 – Nov 2025
Sales Associate at David Jones
October 1, 2022 - May 31, 2023
Delivered premium customer service in a luxury retail environment; identified customer needs and communicated product value to drive sales.
Sales Associate at Qeelin Luxury Jewelry (Kering Group)
October 1, 2022 - May 31, 2023
Westfield Sydney, Sydney CBD

Education

Master of Commerce (Extension) – Marketing & Data Analytics at The University of Sydney
July 1, 2024 - July 1, 2026
Bachelor of Media and Communications & Visual Arts at The University of Sydney
March 1, 2021 - May 1, 2024
Master of Commerce (Extension) at University of Sydney
July 1, 2024 - July 1, 2026
Bachelor of Media and Communications & Visual Arts at University of Sydney
March 1, 2021 - May 1, 2024
Master of Commerce (Extension) Marketing & Data Analytics at The University of Sydney
July 1, 2024 - July 1, 2026
Bachelor of Media and Communications & Visual Arts at The University of Sydney
March 1, 2021 - May 1, 2024
Master of Commerce (Extension) - Marketing & Data Analytics at The University of Sydney
July 1, 2024 - July 1, 2026
Bachelor of Media and Communications & Visual Arts at The University of Sydney
March 1, 2021 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Education