I'm a creative and detail-oriented Content Creator and Social Media Specialist with experience developing authentic, relatable content across Facebook, Instagram, and other major platforms. I focus on motherhood, wellness, beauty, finances, and everyday lifestyle topics, while also creating user-generated content that spotlights trusted products for working moms. I'm adept at community engagement strategies, including personalized direct messaging, thoughtful comment interaction, and audience-building activities. I'm known for combining creativity with warm, genuine communication to strengthen brand presence and foster meaningful online connections. I enjoy collaborating with creators and small businesses through thoughtful outreach, platform engagement, and consistent, schedule-driven activity.

Lady Bernadeth Rubalcaba

I'm a creative and detail-oriented Content Creator and Social Media Specialist with experience developing authentic, relatable content across Facebook, Instagram, and other major platforms. I focus on motherhood, wellness, beauty, finances, and everyday lifestyle topics, while also creating user-generated content that spotlights trusted products for working moms. I'm adept at community engagement strategies, including personalized direct messaging, thoughtful comment interaction, and audience-building activities. I'm known for combining creativity with warm, genuine communication to strengthen brand presence and foster meaningful online connections. I enjoy collaborating with creators and small businesses through thoughtful outreach, platform engagement, and consistent, schedule-driven activity.

Available to hire

I’m a creative and detail-oriented Content Creator and Social Media Specialist with experience developing authentic, relatable content across Facebook, Instagram, and other major platforms. I focus on motherhood, wellness, beauty, finances, and everyday lifestyle topics, while also creating user-generated content that spotlights trusted products for working moms. I’m adept at community engagement strategies, including personalized direct messaging, thoughtful comment interaction, and audience-building activities.

I’m known for combining creativity with warm, genuine communication to strengthen brand presence and foster meaningful online connections. I enjoy collaborating with creators and small businesses through thoughtful outreach, platform engagement, and consistent, schedule-driven activity.

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Language

English
Fluent

Work Experience

Social Media Outreach Assistant - Appointment Setter at Mom Talk Team
November 1, 2025 - Present
Send personalized direct messages from an authentic, friendly tone to target studios; track messages in a shared sheet; lightly adjust wording each outreach; coordinate with team and upload screenshots; maintain a schedule-driven workflow.
Social Media Outreach Assistant at Mom Talk Team
November 1, 2025 - Present
Remote role focused on social media outreach and appointment setting; sending personalized direct messages daily to studios with authentic tone and minimal messaging variations; track messages and share updates.
Social Media Engagement Specialist at Modern Mavenial, LLC
August 1, 2025 - December 1, 2025
Support a growing creator by boosting engagement on YouTube, TikTok, and Instagram; engage from personal accounts; like, comment, and reply authentically on posts; follow a weekly video drop schedule.
Social Media Engagement Specialist at Modern Millennial, LLC
August 1, 2025 - December 1, 2025
Support growing creator by boosting engagement on YouTube, TikTok, and Instagram; engage from own accounts, like/comment/reply authentically; follow a weekly video drop schedule.
Content Creator at Mom Life with Lady
February 1, 2024 - Present
Content creation across Facebook, Instagram, and profile pages focused on realistic motherhood, finances, health, beauty, and wellness; content about products used by a full-time working mom; engagement with audience.
Ecommerce Merchandiser at Swan k A Posh, LLC
August 1, 2022 - August 1, 2024
Review performance metrics (product views, conversion rate, sales velocity, abandoned carts, purchases, add-to-cart rate, click-through rate, engagement); manage inventory to ensure stock; identify low-stock/out-of-stock items and coordinate restocks; optimize product placement and pricing/promotions based on trends and top performers.
Ecommerce Merchandiser at Swank A Posh, LLC
August 1, 2022 - August 1, 2024
Monitored performance metrics (product views, conversion rates, sales velocity, abandoned carts, purchases, add-to-cart, CTR, engagements); reviewed inventory for optimal stock levels; optimized product placement and category performance; identified high-velocity items; coordinating restock with teams.
Conformance Analyst at SGS Gulf Ltd.
December 1, 2020 - September 1, 2021
Provided product standards classification opinions based on Business Rules; issued Certificates of Conformity; audited data quality and file administration; identified client concerns and responded to inquiries; conducted investigations and evaluations of files with standards and classification disputes; communicated with affiliates or Contract Management Offices for additional information.
Data Entry / Administrative Assistant at FBA Prep 4 U
May 1, 2020 - May 1, 2022
Entered and updated information in databases; verified data against source documents; reviewed and corrected discrepancies; prepared and sorted documents for data entry; followed data entry protocols; provided administrative support as needed.

Education

B.S. Chemical Engineering at Adamson University, Philippines
January 1, 2005 - January 1, 2010
B.S. Chemical Engineering at Adamson University
January 1, 2005 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other